Content Marketing and Program Manager, Splitero
$105-130k
Home equity access solutions
Be an early applicant
Home equity access solutions
21-100 employees
Be an early applicant
$105-130k
21-100 employees
Company mission
To help homeowners access their home equity without new debt or monthly payments.
Role
Who you are
- Expertise in SEO best practices, keyword research, and link-building strategies
- 3+ years on a marketing team, content marketing, or relevant agency experience
- Strong writing and editing skills with hands-on experience in content creation (written, video, and social). You know how to drive engagement
- Strong understanding of AI-driven content trends and best practices for LLM discoverability
- Proficiency in Google Analytics 4 (GA4), PostHog, or other analytics tools for reporting, analysis, and optimization
- Hands-on experience with CMS best practices, platforms, and content operations. You know best practices for alt text and meta descriptions, and know elements that make you stand out in AI search overviews
- Knowledge of social media content trends and platforms
- Preferred experience and knowledge of the mortgage, real estate, home equity, or fintech verticals
- Preferred experience in affiliate marketing and performance marketing optimization
- Preferred experience in Salesforce Marketing Cloud
- Desire to participate in a fast-paced early-stage startup
- Adaptability: Embraces changing circumstances with resiliency and positivity
- Team-Oriented: Prioritizes collaboration, inclusivity, and teammate support
What the job involves
- As a Content Marketing and Program Manager at Splitero, you’ll play a key role in how our brand shows up online and connects with homeowners across the entire marketing lifecycle
- You’ll be responsible for building and executing a blog and social media content calendar, leading SEO strategy, sharing our incredible homeowner stories through TikToks, and scaling content across multiple channels to keep our website and marketing fresh
- This role is both strategic and hands-on
- You’ll develop content that educates, informs, and resonates with homeowners, driving awareness, engagement, and qualified leads
- You'll also manage the operations behind it — from scaling production and distribution to reporting on performance
- You understand the power of authoritative, original content, but also know how to leverage AI tools and best practices for discoverability
- You’ll report to the Director of Brand and Content and work closely with lifecycle marketing, product, engineering, and external partners to deliver consistent, compelling, and performance-driven content across our website, blog, social channels, and product
- The ideal candidate has experience in the fintech, real estate, or home equity verticals and has enough holistic marketing experience to jump in and help manage affiliate, referral, and performance-marketing initiatives
- Create, manage, and execute a content calendar for blog, website, and social media channels
- Develop and implement a comprehensive SEO strategy to drive organic growth through keyword optimization, blog posts, reviews, backlink outreach, and website improvements
- Drive brand storytelling with homeowner testimonials and case studies
- Develop a multi-channel content strategy that aligns with emerging AI and LLM discoverability trends
- Contribute to full-funnel content creation, from awareness to lifecycle conversion
- Operationalize and scale content production and distribution processes
- Manage freelance content creators and external partners as needed
- Provide analysis and upward reporting of content and program performance using GA4 and other tools
- Create and share engaging social media content, staying on top of platform trends
- Support the affiliate marketing and performance marketing programs, ensuring integration into the broader strategy
Our take
Splitero launched in 2021 to offer homeowners better options to access home equity. The company provides owners a lump-sum cash with no monthly repayments; instead, Splitero shares in the home’s future value. And it offers an easy application process with no minimum credit score or income requirements.
With the cost of living increasing in tandem with home values, many homeowners find themselves sitting on trapped equity while lacking cash flow – economic conditions make Splitero’s model very interesting.
Their early success validates the strength of the vision, founding team, and opportunity their home equity product solves. Following several funding rounds, it's making moves across the US, now operating in 13 states.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 3 rounds)
Oct 2024
$300m
GROWTH EQUITY VC
Jan 2023
$11.7m
SERIES A
Total funding: $317.5m
Company benefits
- 100% remote work with access to office space when it works for you
- Resources to support remote work, from monthly stipends to a solid tech stack
- Comprehensive medical, dental, and vision insurance with mental health support
- Life and AD&D insurance
- Flexible spending accounts for healthcare and dependent care
- Generous PTO and parental leave for when you need to take the time you need
Company HQ
University City, San Diego, CA
Leadership
Michael Gifford
(Co-Founder & CEO)Fintech and Proptech veteran with experience as Vice President & GM of Sundae, CEO & Owner of three HomeVestors of America franchises, Director of Strategic Accounts at LendingHome, and Partner & Vice President of Upward Trend.
David Zvaifler
(Co-Founder & COO)Founded Pacific Pines Real Estate and is the former COO of Apollo Realty Investments. Former Vice President of Acquisitions and Investments at Upward Trend.
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