Social Media Strategist, BuzzFeed

• The ideal candidate has a deep understanding of internet culture, platform trends, and digital storytelling across Facebook, Instagram, and emerging platforms like Threads and TikTok
• The role is strategic and hands-on, requiring someone who can write killer social copy, edit short-form video lightly, and design engaging visual posts (memes, carousels, graphics, etc.) using tools like Canva or Photoshop
• Experience managing brand social media accounts (Facebook, Instagram, TikTok, Threads, etc.)
• A strong understanding of internet culture, memes, trends, and what makes people click/share
• Copywriting skills that adapt to different tones and formats, from snappy tweets to engaging Instagram captions
• Light design and video editing skills (Canva, Photoshop, CapCut, Premiere, or similar tools)
• An experimental mindset—you love A/B testing different formats, headlines, and packaging styles
• Proven ability to work fast and independently while staying creative and strategic
• A sense of humor — you have unhinged taste in memes

Desirable

• BuzzFeed is looking for a full-time, freelance Social Media Strategist to help shape how our content is distributed across social platforms, drive engagement, and experiment with new storytelling formats. This person will not just post links—they will repackage BuzzFeed’s best content in smart, creative ways that resonate with online audiences
• This is a three-month contract with an option to extend
• Plan, package, and publish content across multiple BuzzFeed social media platforms, with a focus on engagement and brand storytelling
• Repackage content for social-first formats, including memes, carousels, text-based images, and short-form videos (e.g., Instagram Reels or TikTok snippets)
• Write attention-grabbing captions and headlines that maximize engagement while maintaining BuzzFeed’s signature voice
• Identify viral trends and cultural moments that BuzzFeed should tap into and help shape how we participate in them
• Monitor and engage with the BuzzFeed audience in comments and discussions to increase visibility and interaction
• Analyze and optimize post performance, tracking both engagement metrics (shares, saves, comments) and referral traffic

• To Apply:
• What’s the last post on social media that made you laugh out loud, and why?
• What’s a recent viral trend that BuzzFeed should have jumped on?