Growth Marketing Lead, Mutiny
$140-160k
+ Equity
More information about location
Office located in Manhattan, NY
No-code marketing optimization platform
Be an early applicant
No-code marketing optimization platform
21-100 employees
Be an early applicant
$140-160k
+ Equity
More information about location
Office located in Manhattan, NY
21-100 employees
Company mission
To convert companies' websites into their number one revenue stream.
Role
Who you are
- 5+ years of experience in data-driven growth B2B marketing
- Strategic mind with analytical hands – you can think high-level about business objectives on Monday and dive deep into campaign performance data by Tuesday
- Multi-channel acquisition expertise with a proven track record of scaling enterprise and grwoth customer growth while keeping CAC in check. Experience with SEO is a plus
- Creative testing experience and a keen eye for what messaging resonates with different audience segments
- Data storytelling abilities – you can turn a spreadsheet of numbers into a compelling narrative about where to invest next
- Collaborative spirit and excellent communication skills – you'll be working cross functionally with product marketing, content, and leadership
- A kind human who wants to build an extraordinary product, culture and brand
- Energized by ambiguity and can create structure in a dynamic, fast-paced environment
What the job involves
- We're looking for a data-obsessed Growth Marketing Manager to join our marketing team at Mutiny and lead our paid acquisition initiatives
- Reporting into the Head of Revenue Marketing, you'll be the architect behind our multi-channel growth strategy, with the autonomy to test, learn, and scale what works
- Think of yourself as part treasure hunter (discovering new acquisition channels) and part mathematician (optimizing our CAC)
- Develop and execute multi-channel growth strategies through paid acquisition with a focus on LinkedIn and paid media digital channels that make our pipeline line go up and to the right (we like that direction)
- Pioneer new frontiers by testing and scaling nascent paid acquisition channels
- Track, optimize, and report on key marketing metrics including CAC, ROAS, and CVRs across the funnel
- Leverage next generation analytics and targeting tools like Metabase, GA4, and Rockerbox to measure campaign effectiveness and uncover growth opportunities
- Collaborate seamlessly with our content and ABM team members to ensure your brilliant acquisition strategies amplify their equally brilliant initiatives
- Take risks! Have fun. Stand out!
- Work with a team that actually appreciates the art and science of growth marketing
- A front-row seat to scaling a company through its most exciting growth phase
- The chance to say "I built that" when looking at our hockey stick growth charts
- We’ll make sure you have enough focus and budget in a given quarter to accomplish big things, but you can definitely expect a good amount of diversity and learning new skills
- You will have fun, plain and simple. There is a reason our first company value is that work should feel like play
Application process
- Round 1 (45 minutes): you’ll meet with the Head of Revenue Marketing to discuss your experience in content marketing and how this role aligns with your career goals
- Round 2 (45 minutes): you’ll meet with members of the marketing team to dive deeper into your experience and see if you have potential to be a great fit for Mutiny
- Round 3 (45 minutes): you’ll present in front of the interview panel for us to see your creativity and ability to think front to end of a great campaign
Our take
For many businesses, personalizing their messaging and media for multiple audiences can be very extremely difficult, meaning that most advertising spend is wasted. Mutiny solves this problem by giving marketers access to a suite of AI-powered personalization tools, allowing a company to serve thousands of different versions of its website, tailored to each individual visitor based on a user's demographics and market segment.
Mutiny is one among many companies operating in the highly competitive marketing optimization space, including several others that use AI tools such as Constructor and Intellimize. However it is unique in that it provides a self-service function whereas other AI tools offer a slower and less flexible managed service. This has allowed Mutiny to carve out a significant niche in the sector, gaining DropBox, Snowflake and Carta among its growing customer base.
Mutiny raised significant funding in a 2022 Series B round. This capital is being used to onboard talent, doubling the size of the team. It is also investing heavily in its technology to ensure that its AI remains accurate in determining customer preferences. As companies continue to invest more and more into their online marketing spend, Mutiny is in a strong position to continue its rapid growth.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Apr 2022
$50m
SERIES B
Sep 2021
$18.5m
SERIES A
Total funding: $68.6m
Company benefits
- You will create a name for yourself by bringing a level of design polish never before seen in this category while developing a spicy brand (in an otherwise boring space).
- You will get exposure to real business problems every company faces (growth) that you can take with you to start your own company (or to help scale another).
- You will have fun, plain and simple. There is a reason our first company value is that work should feel like play.
- You will experience a new way of working. Our team is fully distributed across the US and EU. But we come together as a company for quarterly offsites (usually in super fun places). This combination of experience-based working is a competitive advantage we plan on leaning into.
Company HQ
Mission District, San Francisco, CA
Leadership
Jaleh Rezaei
(CEO & Co-Founder)Previously worked as Director of Product Marketing at VMware, before joining Gusto's marketing team. They were an Advisor at Y Combinator and Google.
Nikhil Mathew
(CTO & Co-Founder)Previously co-founded LiveGit, and worked as Software Engineering Lead at Gusto.
Salary benchmarks
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