Content Lead, Miro

• You’ve lived in the world of content and ideas for 5–7+ years, ideally with strategic storytelling experience in B2B or professional services contexts
• You write with personality and clarity. Complex ideas feel simple when you explain them
• You get PSPs. Whether you’ve worked in or closely with consulting, agencies, training firms, or you deeply understand how they think and operate, you empathize with this audience
• You bring strategy and craft. You’re not just tactical, you think about why content exists and what it moves
• You’re autonomous but collaborative. You love doing the work and building something bigger with others
• You’re curious and research-driven. You dig in, learn fast, and connect dots others miss

Desirable

• Right now, we’re at an exciting inflection point with our Professional Services Provider space, and we’re looking for someone who can shape how the world feels about us there
• Professional Services is where strategy meets execution. But too often the story stops at PowerPoint slides and checkboxes
• We want to change that
• We want to show how modern PSPs transform client outcomes. And we want the world to see Miro as the hub where that transformation happens
• That’s why we’re hiring someone to own and elevate the narrative to push ideas people remember, not just metrics people track
• This is a hands-on creative role with strategic impact
• Build the editorial playbook for how Miro shows up in the PSP world from awareness to adoption and deep engagement
• Write content that people actually read whitepapers, playbooks, POVs, LinkedIn pieces, industry reports, case studies, newsletters, and more
• Talk to real PSP leaders and practitioners, extract the gold, and turn it into stories that matter
• Lead signature storytelling initiatives campaigns, thought leadership programs, creative collaborations that lift Miro’s voice in the industry
• Partner with internal teams (Growth, Marketing, Community, Product, PR) to amplify, distribute, and reuse content in ways that actually stick
• Experiment with formats and ideas, we want memorable, not templated
• This is not about hitting quota. It’s about quality, resonance, and influence
• In 12 months, we want to see:
• Miro recognized as a top voice in the PSP world (by sentiment, engagement, and industry mentions)
• 2–3 standout campaigns that people talk about — not just launch, but reference
• A content library that isn’t dusty it gets used by Sales, CS, Product, and Community
• Clear links between your content and real business outcomes (pipeline, adoption, evangelism)
• Earned signals media, stages, partnerships, and community buzz
• This is a senior individual contributor role no direct reports, but a big opportunity to shape something meaningful with executive support
• You’ll have freedom to experiment and responsibility to set the bar rather than follow it
• If you like autonomy and real impact over process, you’ll feel at home

• 01. Recruiter Screen: A 30-min interview to discuss your relevant skills, perspective on resilience, experience, and what motivates you to join Miro.
• 02. Hiring Manager: The hiring manager will meet to discuss your experience and fit for the role by assessing whether you align with the Miro Mindset (Curiosity, Drive, Resilience, Empathy, Cognitive Agility & Accountability). This interview usually takes 90-120 minutes
• 03. Skill Assesment: An interactive presentation to see your skills in action, based around a particular case study or business problem
• 04. Meet the Team: Here you will meet cross-functional stakeholders, and we will ask evidence-based questions to evaluate how well you align with the role and Miro's values and culture
• 05. Leadership Round: Meet a member of the leadership team to discuss Miro’s company values and share your vision for success at Miro