Product Marketing Manager, Breathe
£65-70k
More information about location
HR software
Job no longer available
HR software
21-100 employees
Job no longer available
£65-70k
More information about location
21-100 employees
Company mission
To help businesses free up time to focus on what’s important – their people.
Role
Who you are
- Proven expertise in product marketing
- B2B technology product marketing
- Excellent copywriting, video scripting & storyboarding skills
- Experience taking new product features to market successfully
- Growth mindset with ability to thrive in fast pace environments
Desirable
- Previous experience in HR/People Management software sector advantageous
What the job involves
- Become the voice of our product, both internally and externally. Articulate its benefits and features in a way that resonates with our audience
- Support the development of our product messaging and work closely with the wider team on improving it
- Work closely with the content team to produce high-quality content that brings our value proposition and key differentiators alive
- Regularly review key product messaging across platforms and campaigns to make sure they are updated in line with the product updates
- Plan and execute go-to-market campaigns for new product features
- Create sales enablement and lower funnel marketing material, including webinars, videos, case studies and web pages
- Collaborate with product and sales teams to ensure alignment and effective communication around product announcements and feature launches
- Monitor, analyse and report on campaign performance
- Collect and analyse customer insights from various sources (customer interviews, industry data, online research etc) to inform product development and marketing strategies
- Conduct thorough and ongoing market research to identify trends and monitor the competitive landscape within the HR & People Management Software sector
Application process
- 1. Apply with your latest CV
- Initial screening call with our People and Talent Advisor (10-15 mins)
- Complete marketing task & present back
- Interview with 2 senior leaders (1 hour)
Our take
Though founded in 2012 - before the AI tech revolution - Breathe launched with an ethos befitting the present - to help businesses free up time to focus on what’s important. The rise in automation and deep tech has only aided Breathe’s platform, with more than 13,000 UK businesses now using it.
Breathe’s HR platform is designed for the management, retention and development of talent within a company, streamlining tasks such as performance tracking, shift scheduling, recruitment and holiday management. Many of these are arduous and time-consuming tasks for HR teams, and Breathe’s software ensures that anyone in a team can use it, regardless of technical ability.
In 2020 during the height of the work-shattering COVID pandemic, Breathe was purchased by Australian software company ELMO, attracted to the impressive growth of Breathe since its launch. This acquisition helped Breathe to expand into new markets.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Days holiday + Birthday off
- / Flexible working (50:50)
- Medical including dental, optical and mental health cover
- Insurance 2 x salary
- Pension scheme (5%)
- Assist Programme
- Days: 1 day per month
- X volunteer days per annum
- Reward Gateway for hundreds of discounts
Company HQ
Horsham, UK
Leadership
Gareth Burrows
(COO)Previously Global CTO at ELMO Software, Instructor at Global Underwater Explorers and former CTO of BreathHR.
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