Lifecycle Marketing Lead, Dropbox

• If you're excited about translating complex technologies into engaging narratives and shaping how the world understands and experiences Dropbox, join our Marketing team
• 6+ years of experience in lifecycle, CRM, or growth marketing with a strong B2C focus
• Proven experience leading lifecycle strategy for onboarding, conversion, or retention
• 2+ years of direct management experience with a track record of developing talent
• Proficiency in Iterable (required) or similar platforms
• Strong analytical skills: ability to interpret campaign performance data, create hypotheses, and iterate based on insights
• Deep understanding of A/B testing methodology, experimentation frameworks, and performance-driven marketing
• Experience with CRM data, including segmentation, audience sizing, and campaign targeting

Desirable

• As a Lifecycle Marketing Lead focused on onboarding, monetization, and retention, you will play a crucial role in shaping the customer journey and driving growth across Dropbox’s core business
• You’ll lead a high-performing team of three lifecycle marketers and partner closely with product, growth, and campaign teams to design cohesive and personalized user experiences
• Your work will directly impact activation, conversion, and retention through innovative lifecycle strategies and high-performing campaigns
• You’ll be responsible for defining strategic roadmaps, designing robust testing plans, measuring campaign performance, and implementing AI-powered personalization across the user lifecycle
• This is a high-visibility role that sits at the intersection of product and marketing, reporting to the Global Head of Lifecycle Marketing
• Lead lifecycle marketing strategy for onboarding, monetization, and retention across Dropbox products
• Manage and mentor a team of 3 lifecycle marketers, fostering a culture of experimentation, innovation, and performance
• Drive campaign development across email, in-product, and push channels using Iterable, with a strong emphasis on personalized experiences
• Build structured A/B testing plans and learning agendas to optimize messaging, timing, and channel mix
• Use CRM data and audience insights to develop segmentation strategies and audience sizing
• Partner cross-functionally with product, design, analytics, and integrated marketing to develop a unified customer journey
• Leverage AI and automation tools to deliver next-gen lifecycle experiences and improve operational efficiency
• The Dropbox Marketing Team shows the world how Dropbox makes work better
• We're storytellers and strategists, exploring new ways to connect our products with the people who need them
• From product launches to campaign strategy, positioning to digital marketing, we blend creativity with data-driven insights to build our brand and grow our impact
• Working across disciplines, you will tap into your own inventiveness while collaborating with teams throughout the organization, including Product, Sales and Engineering
• Areas of work include Digital Marketing, Brand Strategy, Content Marketing, Product Marketing, Campaign Marketing, SaaS Marketing, Growth Marketing, Marketing Operations, and Customer Insights