Senior Marketing Manager, Blacklane
Western Americas & Canada
$81-115k
+ Virtual Stock Options Plan
3+ days a week in office
Carbon-neutral global chauffeur service
Open for applications
Carbon-neutral global chauffeur service
501-1000 employees
Open for applications
$81-115k
+ Virtual Stock Options Plan
3+ days a week in office
501-1000 employees
Company mission
To make top-quality service convenient and accessible worldwide.
Role
Who you are
- Bachelor’s degree in Marketing, Business, or related field (MBA or advanced certifications a plus)
- 7+ years of progressive marketing experience, ideally within luxury, hospitality, mobility, or travel sectors
- Proven ability to create and execute region-specific marketing strategies that align with global business objectives, ideally with prior responsibility for managing a marketing budget
- Highly organized with the ability to manage multiple initiatives and deadlines in a fast-paced environment
- Strong balance of creativity and data-driven decision-making to deliver impactful, measurable campaigns
- Polished written and verbal communication skills, with the ability to craft persuasive messaging for premium audiences
- Strong understanding of the luxury and corporate travel landscape across the Western U.S. and Canada; existing network within relevant industries is a plus
- Expertise across digital channels including social media, SEO, paid campaigns, CRM, and analytics tools (Google Analytics, social media insights, etc.)
What the job involves
- As Senior Marketing Manager for the West + Canada region (covering the Western U.S. markets and Canada), you will craft and execute high-impact marketing strategies that strengthen Blacklane’s brand presence, attract new corporate and premium travelers, and deepen loyalty among existing clients
- This role blends strategic vision with hands-on execution, requiring someone who can design campaigns that resonate with C-suite decision-makers, corporate travel managers, and high-net-worth individuals
- You’ll work in close partnership with the global marketing team, ensuring that regional initiatives fuel business growth while showcasing Blacklane’s position as the trusted choice for premium, sustainable, and reliable chauffeur services
- Regional Strategy & Execution: Develop and execute tailored marketing strategies to strengthen Blacklane’s footprint in Western Americas and Canada, aligned with global brand and revenue objectives
- Campaign Management: Lead end-to-end planning and execution of multi-channel campaigns (digital, print, events, OOH, partnerships), ensuring creative excellence and ROI
- Market Insights & Analytics: Analyze customer behavior, competitor activity, and industry trends. Translate insights into actionable strategies and continuously optimize performance using KPIs and ROI data
- Strategic Partnerships & Collaborations: Build alliances with global corporations, premium travel providers, and hospitality groups to deliver value-added services for business travelers and expand Blacklane’s reach through co-branded experiences
- Content & Brand Messaging: Oversee development of premium, on-brand content for digital platforms, advertising, and local activations that resonate with luxury audiences
- Experiential & Event Marketing: Conceptualize and deliver exclusive events, sponsorships, and activations that build brand awareness and loyalty among affluent travelers and corporate clients
- Cross-Functional Collaboration: Work closely with Sales, PR, Operations, and Product to ensure integrated campaigns and consistent customer experiences. Mentor and support junior marketing talent or interns when applicable
- Budget & ROI Management: Own and optimize the regional marketing budget, ensuring maximum return on investment
- Reporting & Continuous Improvement: Provide regular reporting on campaign results, highlighting key metrics, learnings, and recommendations for future activities
Our take
Business transport for frequent travellers can be a difficult process. The pain of booking systems, invoicing, and inconsistent service quality are issues travellers regularly face, hindering business operations and causing unnecessary delays. Alongside this, Chauffeurs also experience empty cars due to non-optimised booking processes.
Blacklane aims at the higher end of the market, targeting corporate workers, executives and those with the means to pay extra for higher levels of service when they travel. Through a booking system available on the company's website and in-app, Blacklane provides a reliable high-end service with inclusive pricing and on-call customer support. Blacklane also works with chauffeurs, filling empty seats to optimise services.
The company is also environmentally conscious, operating as a carbon-neutral company since 2017. It offers electric vehicle rides in more than 50 cities and countries, and with 2024 funding, is ready to expand even further. Alongside this, it has announced a number of recent partnerships, signifying the company's good place for future growth.
Freddie
Company Specialist at Welcome to the Jungle
Insights
19% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Oct 2024
$70.1m
SERIES G
Mar 2021
$26m
LATE VC
Total funding: $173.4m
Company benefits
- Personal development: Create a personal development plan. Set goals, learn new skills, and connect with a mentor to help you reach what you want to achieve. Budget for online courses, conferences, and books bolsters your learning journey
- Open feedback culture: Discover a company culture where open feedback and communication is valued. We offer monthly 1:1 chats with our C-level team members, as we believe feedback makes Blacklane a better place to work
- Virtual stock options: Take ownership of your work — literally — with our employee stock option plan. Shares vest over four years at no cost to you. Blacklane’s success is your success
- Flexible work environment: Your work and home lives should exist in harmony. With our hybrid model—working from the office, with flexibility to work from home—you and your team can find the balance that works best for you
- Social events: From Wednesday evening drinks at the office, to twice-a-year department events with budgets for every team, we offer plenty of opportunities to connect with your team and build relationships. And not to brag, but our company parties are legendary
- Blacklane Cares day: Every crew member receives 8 hours of paid leave per year to participate in volunteering initiatives of their choice or lead employee-driven community outreach projects. Utilize your time to lend hands to a cause that drives your passion
Company HQ
Schöneberg, Berlin, BE
Leadership
Dr. Jens Wohltorf
(Co-Founder & CEO)Previously spent 6 years as a Principal at The Boston Consulting Group.
Frank Steuer
(Co-Founder & Member of the Board)Previously co-founder and CTO of Firstfon and CTo of SemperLink.
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