Marketing Operations Specialist, Devoted Health

• 2+ years in digital marketing, marketing operations, or growth marketing with hands-on landing page management and working knowledge of the martech stack (tag managers, analytics platforms, conversion tracking, CRM systems, landing page builders)
• Proven track record running A/B testing programs and using data to drive optimization — strong analytical skills, comfortable in Excel/Sheets and web analytics tools, able to translate numbers into business recommendations
• Technical-enough to implement tracking tags, UTM parameters, troubleshoot pixel fires, configure form-to-CRM integrations, and file a precise ticket for an engineer
• Attention to detail in a high-volume, multi-market environment where a misplaced parameter can throw off attribution for an entire campaign — and comfort operating in a regulated space where marketing materials require layers of compliance review
• Intellectual curiosity and consumer centricity — you’re always asking “what if we tried…” and you think about the 65-year-old on the other side of the screen, not just the conversion rate

Desirable

• Growth marketing at Devoted sits at the intersection of technology, analytics, and consumer psychology
• We take a data-driven approach to acquiring new Medicare Advantage members digitally—and the landing page and core website is where that work comes to life
• As the Operations Specialist for Web & Landing Pages, you’ll own the end-to-end performance of our marketing landing pages — from initial build and ad-to-page connectivity, through CRM integration and tracking implementation, to ongoing A/B testing and conversion optimization
• Outside marketing pages, you’ll work on improvements to the company’s website and shopping experience
• You’ll also have a role in improving the system with which we customize marketing assets across our product portfolio, which is a critical process with high visibility across the marketing team
• You’ll lean on your comfort with detail, process, and leveraging AI to drive wins here
• This is a hands-on, detail-intensive role in a regulated industry
• You need to be comfortable toggling between creative conversations about page design and deep-in-the-weeds, technical problem-solving on UTM parameters, pixel implementation, and CRM field mapping
• The ideal candidate can communicate with both left and right brained colleagues, and is excited about making numbers go up
• You’re a master of the details, and can also talk about the big picture with senior stakeholders
• Own the build, maintenance, and QA of all marketing landing pages — ensuring every page is properly connected from ad click through to CRM entry with correct tracking parameters (UTMs, pixels, conversion events) firing at every step
• Design and run a structured A/B testing program, spanning headlines, layouts, CTAs, form fields, creative concepts; generate new hypotheses from performance data, competitive research, and consumer insight; put forth the key metrics that define success for each test; and run the testing implementation
• Partner with copy and design colleagues to develop high-performing, compliant pages and new test creative to drive your testing program success; partner with digital growth channel managers on shaping overall funnel success
• Build and maintain reporting dashboards that track key landing page metrics, present performance updates and recommendations to marketing leadership
• Coordinate with engineering and data teams on CRM integrations and data flows, and with compliance to ensure all pages meet CMS regulatory requirements
• Support general web operations by managing content for the company’s website, including homepage, educational, and high-intent shopping pages – and track and report on the metrics that tell us if the pages are successful
• Leverage AI tools to accelerate content versioning, QA workflows, and testing velocity
• Drive ongoing improvements to our versioning system that customizes marketing assets across 100+ markets to match local product details and messaging