Leader of Product Marketing, Hightouch
$180-250k
Data solution for syncing customer data to business tools
Open for applications
Data solution for syncing customer data to business tools
201-500 employees
Open for applications
$180-250k
201-500 employees
Company mission
To empower everyone to take action on their data.
Role
Who you are
- We look for team members that are strong communicators, have a growth mindset, and are motivated and persistent in achieving our goals
- We are seeking an outcome-oriented marketing leader with experience navigating competitive markets for complex, high-consideration technology solutions
- They are an expert product storyteller who can craft a compelling and thought-provoking narrative for multiple technical products and personas
- They are a product marketing expert, a motivating leader, a top-tier communicator, an effective project manager, and able to switch between deep work and rapid execution on a dime
- This is a leadership role in a market, team, and company sense, but will also require regular hands-on work for the foreseeable future in asset creation, analyst interaction, copywriting, sales training, and much more
- 10+ years of product marketing leadership experience in bringing technical products to market. Marketing Technology domain knowledge is a huge plus Expert knowledge and experience in building and motivating marketing teams
- Process-oriented and data-driven approach to running campaigns and judging their results
- Demonstrable track record of turning marketing into a differentiator in highly competitive markets
- Experience working closely with ecosystem partners on co-marketing and community initiatives
- Demonstrable experience mastering new technical product categories and turning that knowledge into effective market positioning and go-to-market plans
- Experience translating product themes into impactful marketing campaigns and coordinating those campaigns across channels and teams (including Sales)
- High sense of urgency and ownership for company-level outcomes
- Thoughtful and clear communicator, ideally in writing
- Demonstrated skill as an opinionated contributor to copywriting and design for both marketing materials and product
What the job involves
- Our team operates with a focus on making a meaningful impact for our customers
- We believe in approaching challenges with a first principles thinking mindset, moving quickly and embracing our value of efficient execution, and treating each other with compassion and kindness
- We are looking for a Product Marketing leader to ‘move markets’ in our favor
- The ideal candidate will be a difference-maker in helping us carve out a differentiated path among a crowded sector of data and marketing technologies
- As our Product Marketing leader, you will lead a team responsible for go-to-market strategy and execution for our Composable CDP platform and all of its component products
- The successful candidate will partner with our VP of Marketing, Founders, Product Leadership, and Sales Leadership to define and articulate our product vision and differentiators
- They will then express those in high-impact marketing campaigns, marketing assets (most importantly our website), product strategy, and sales enablement
- Develop product positioning and messaging for our overall Composable CDP platform and all its component product lines
- Plan the themes and campaign tactics for our rolling marketing calendar
- Ensure the quality and value of our copy, images, and content across all go-to-market channels
- Help produce ‘market-moving’ executive thought leadership and talks
- Work closely with our Product organization on product strategy, positioning, packaging, and naming
- Work closely with our Sales organization to deliver training as well as build a feedback loop for messaging and other learning
- Work closely with our Growth Marketing team on channel-level execution and experiments
- Oversee competitive intelligence, analyst relations, and sales enablement from a product marketing perspective
- Build relationships with our extensive ecosystem of partners for joint marketing and community initiatives
- Demonstrate customer obsession and customer advocacy through a deep knowledge of customer pain points and requirements across personas
- Serve as a mentor, leader, or coach to direct reports and peers across the company
Our take
The use of data integration software involves combining data from different sources to provide users with a unified view. Due to the growing need to combine several heterogeneous data sources, along with the rise of cloud computing, demand for effective data integration tools and services has been increasing.
While Fivetran is one of the most prominent platforms companies use to “extract, transform, and load” data into its warehouse, Hightouch does the opposite of that, what has become known as “reverse ETL.” For example, a company could use Fivetran to get the data into its warehouse and then use Hightouch to get the data from the warehouse and into Salesforce.
Hightouch serves a diverse range of clients, from B2B giants like Kong, Plaid, and Mattermost to B2C leaders like Nando's and Autotrader. With recent acquisitions including the product-led sales automation startup Workbase and the knowledge management startup Whatis, alongside an expanded partnership with Snowflake, Highlight continues to enhance its capabilities and provide seamless data activation for its growing customer base.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Jul 2023
$38m
LATE VC
Nov 2021
$40m
SERIES B
Total funding: $92.2m
Company benefits
- Hub & Remote friendly: Join our global team, either remotely or in one of our four in-person hubs. For those near a hub, enjoy complimentary lunches on Tuesdays and Thursdays
- Flexible PTO: Downtime is just as important as on time and your teammates will support you while you relax and recharge
- Wellness: We offer wellness days each quarter
- Core benefits: For full-time US-based employees, we cover all health benefit premiums, 80% for dependents, and life insurance
- Parental leave: We value and support the family planning process. We provide up to 16 weeks for parents
- Professional development: We support employees for all learning resources needed to grow in their role (classes, books, conferences, etc)
- Connectivity: We offer a $50 per month cell-phone or wifi connectivity stipend to all employees
- Commuter: Commuter benefits of $50 are offered to both employees who come into the offices and to remote workers working outside of their home
Company values
- Forever hungry: We are hungry and ambitious. We celebrate our accomplishments, but we’re never fully satisfied. We’re always figuring out how to collectively push ourselves further and do more. If we think we can grow the company 5x this year, the first question should be “why not 10x?"
- Kindness: We want to create an environment where people feel actively welcomed, encouraged, and supported. People who aren’t kind aren’t tolerated— it’s just not worth it. We intrinsically believe in a deeper kindness as a core value, aside from its obvious benefits to the business
- Efficient execution: Speed matters. We don’t have time for endless deliberation– most decisions are two-way doors. Move fast, adapt quickly. We take inspiration from others and don’t innovate where we don’t need to. We communicate clearly because time is precious. We parallelize to the greatest extent possible
- Compassion: We listen to everyone and try to put ourselves in their shoes, regardless of our initial reaction to what they say. This applies to everyone– customers, prospects, partners, peers, etc
- Impact driven: Everyone should be intrinsically motivated by business impact. We minimize distractions and prioritize our time based on what’s actually impactful to the business. We value people at all levels based on their impact above anything else
- Raising the bar: We have high expectations for performance and believe in having exceptional talent in every position. We understand the value of great people. We look deeper than credentials, prioritize slope over y-intercept, and put in the hard work to find those that truly raise the bar
- Humility: We are humble. Listening is mission critical— we are open to others’ perspectives and ideas. No work is beneath us. We also believe that humility leads to foresight. If we are not grounded and open minded, we blind ourselves from key opportunities and risks in every aspect of business
Company HQ
Mission District, San Francisco, CA
Articles
Leadership
Tejas Manohar
(Co-Founder)A Software Engineer with experience in lead roles at Lottery.com and Segment. Co-founded Hightouch in 2019.
Josh Curl
(Co-Founder & CTO)Significant Software Engineering experience at Rancher Labs and Segment. Co-founded Deviceplane in 2019 before co-founding Hightouch.
Kashish Gupta
(Co-Founder)Experience as a Product Manager for LYNK in 2016. Founded Mama's Cookin' in 2015 before co-founding Hightouch in 2019.
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