Director of Revenue Marketing, Newsela
$140-160k
Total compensation for this role also includes incentive stock options, a bonus potential, and benefits
Online platform for education content
Be an early applicant
Online platform for education content
201-500 employees
Be an early applicant
$140-160k
Total compensation for this role also includes incentive stock options, a bonus potential, and benefits
201-500 employees
Company mission
To provide meaningful classroom learning for every student.
Role
Who you are
- You have experience defining an integrated, multi-channel demand marketing strategy and are looking for deeper ownership of the full demand strategy and program
- You are passionate about revenue marketing and love working collaboratively to launch the best version of a campaign
- You love data and want to dig into campaign performance and follow your leads and pipeline through the funnel into closed-won opportunities
- You love working in a fast-paced, high-output setting, while also finding opportunities to scale for broader impact and efficiency
- You’re on a professional journey to understand the world of AI and how it can be used to elevate the quality and performance of you and your team
- You have 6-8 years of B2B demand generation/revenue marketing experience in a SaaS environment and have a proven track record of tying campaign execution to measurable revenue outcomes, not just lead metrics
- You have +2 years of people leadership experience managing a team
- You have a demonstrated understanding of the MarTech landscape. You can learn new MarTech tools and implement them into an overall strategy (Ex. chat, ABM, AI, attribution, event platforms and work across CRM)
- You have experience leveraging multiple digital channels including paid media to drive outcomes
- You are extremely data-driven and committed to experimenting to improve and optimize programs for success
- You have strong project management and entrepreneurial skills to lead complex projects
- You have strong writing skills and experience creating content for emails, ads, webpages, and other marketing collateral built for conversion
- You are meticulously organized with an ability to work and demonstrate grace under pressure
- You feel comfortable threading the needle between planning critical work that needs to be done, while acknowledging the right time to pivot due to a change in results or company strategy
- You love problem solving and thrive in organizing and executing on demand programs and enabling sales teams with the resources and communication needed to be successful
What the job involves
- Newsela is looking for a Director, Revenue Marketing to own our revenue marketing strategy and marketing contribution to pipeline growth
- This role will define and own marketing’s contribution to revenue, from pipeline creation through conversion and expansion, optimize funnel performance, and partner closely with Sales, SDR, Product Marketing, Content Marketing, and Marketing Operations to drive measurable revenue outcomes
- Reporting to the CMO, this leader will serve as a strategic partner in translating company growth objectives into marketing-driven pipeline and bookings
- Lead, develop and scale a high-performing demand generation and field marketing team, cultivating a culture of accountability, innovation, and continuous improvement
- Provide coaching, professional development, and clear success metrics to enable your team to deliver meaningful impact at scale
- Oversee vendor/agency relationships and coordinate in-house and outside marketing support
- Represent revenue marketing as a member of the marketing leadership team. Serve as the senior leader responsible for aligning Revenue Marketing priorities with company growth objectives and broader go-to-market strategy
- Own marketing-sourced and marketing-influenced pipeline targets, velocity, and pipeline-to-revenue conversion, driving performance across the full lifecycle
- Guide your team’s development of annual/quarterly demand generation strategy from end-to-end, including channel and audience selection and alignment to marketing KPIs and revenue targets
- Partner with Sales leadership to establish pipeline goals, forecast performance, identify growth opportunities, optimize funnel conversion rates, and maximize return on marketing investment
- Drive impact by selectively executing a variety of demand generation activations, including webinars, content, paid media, direct mail, events, industry sponsorships and email nurture campaigns as inputs to revenue strategy, not as the end goal
- Incorporate ABM strategies to drive deeper account penetration in key accounts in close collaboration with sales leadership
- Run data-informed experiments to uplevel our campaigns
- Partner with Product Marketing to implement engaging and effective messaging across campaign channels
- Collaborate with creative, content, channel and operational team members on content, campaign and channel effectiveness
- Implement lead nurturing programs with Marketing Operations to guide prospects through the buyer's journey and facilitate smooth handoffs to operational teams and sales
- Consistently monitor campaign performance to generate data-driven insights to improve future campaign performance, make recommendations on campaign spend, and demonstrate the impact on pipeline and revenue to executive stakeholders
- Serve as a strategic partner to Sales and SDR leadership to drive pipeline generation, improve conversion performance, and maximize revenue outcomes
- Own demand generation investment strategy, budget planning, and ROI analysis, ensuring resources are allocated to the highest-impact growth initiatives
Application process
- All offers of employment are contingent upon the successful completion of a background check as part of our pre-employment process
Our take
While textbooks have been standard issue in classrooms for centuries, digital instructional materials are now more prevalent. Newsela offers a learning platform that curates and rewrites news articles, historical speeches, and scientific papers to help accelerate learning.
The platform is available in both English and Spanish and includes quizzes, exercises, and writing prompts to help engage students at any level. Millions of teachers and K-12 students use the platform, which has proved extremely popular so far.
In 2021, the company reached unicorn status. Since then, research has shown that Newsela is 70% more effective at promoting reading skills compared to an average summer reading program. This demonstrates the value it brings to the space, and places it well for continued expansion and innovation.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Feb 2021
$100m
SERIES D
Mar 2019
$50m
SERIES C
Total funding: $172.2m
Company benefits
- Healthcare (pets included)
- Continue your learning - on us!
- Discounts and resources to stay healthy
- Commuter savings (trains/bikes)
- Generous time off for your most important job — maternity, paternity, and adoption
- Unlimited time Off
Company HQ
Theater District, New York, NY
Leadership
Dan Cogan-Drew
(Co-Founder & Chief Academic Officer)A qualified teacher with extensive and varied experience. Recent roles include Director of Programs at EDUCATION CONNECTION and Director of Digital Learning at Achievement First Public Charter Schools.
Matthew Gross
(Co-Founder & Director)Former CEO of the company. Co-founded and was CEO at Grouper Education. Was also a Board Member at New Classrooms, Executive Director at Regents Research Fund and VP at PENCIL.
Pep Carrera
(CEO)Board Member at Follett Higher Education. Was CEO at Nearpod, President at ProQuest, and President and COO at VitalSource Technologies.
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