Head of Communications, Drest

• 7+ years in communications, PR, or brand storytelling, ideally within a fast-paced startup or creative industry (fashion, tech, media, luxury, or culture-led brands)
• Proven experience developing and executing multi-channel communication strategies aligned with commercial and brand goals
• A strong portfolio of earned media coverage, showing relationships with top-tier fashion, tech, and business press across global markets
• Demonstrated ability to craft compelling founder/executive narratives and place thought leadership content (e.g., op-eds, podcast features, speaking engagements)
• Hands-on experience writing press releases, social copy, Q&As, brand messaging docs, and owning the comms calendar end to end
• Strong instincts for brand tone, creative direction, and what makes a story land with audiences — both B2B and B2C
• Ability to act as guardian of brand messaging, ensuring consistency across internal and external channels
• Confident stakeholder management and cross-functional collaboration, especially with founders, marketing, brand, partnerships, and product teams
• Data-literate and outcome-driven, with an understanding of how to measure comms impact (media coverage, brand sentiment, share of voice, engagement)
• Proactive, self-sufficient, and able to work autonomously in a small team environment with shifting priorities

Desirable

• We’re looking for a strategic, self-sufficient Head of Communications who can shape how the world sees DREST and deliver it end to end. This is a standalone role, so you’ll need to be just as confident crafting a press release, pitching to media, or writing a founder LinkedIn post as you are setting long-term communications strategy
• You’ll take the lead on building brand value, increasing our industry visibility, and positioning our founder and executive team as leaders in fashion tech and gaming. Working closely with the CEO’s, Marketing, and Brand team, you’ll translate business goals into bold, consistent narratives across media, social, partnerships, and internal comms
• This is a rare opportunity for someone who enjoys being close to the work while influencing how a category-defining brand shows up in the world
• Building and protecting brand value - Own the narrative and positioning of the DREST brand across all audiences; partners, media, talent, and investors. Measured by positive media coverage, share of voice in key verticals (fashion, gaming, tech), and increased unaided brand awareness or sentiment over time
• Driving Strategic Visibility to Support Growth: Secure high-impact visibility moments; press, speaking, digital content that drive tangible commercial impact (e.g. new partnerships, investor interest, senior hires). This includes positioning the founder and executive team as credible leaders in fashion tech and gaming, with quarterly founder-led media features or thought leadership placements
• Ensuring Consistent & Aligned Company Messaging: Maintain a unified narrative across internal and external channels, ensuring 100% messaging alignment across exec team, product launches, brand partnerships, and PR. Ensure zero misalignment or conflicting messaging in press, social, or investor communications. Deliver regular updates to the master messaging doc, and quarterly internal comms reviews
• What the communications function will be responsible for
• Develop and execute the external communications plan, including press outreach, social strategy, newsletters, and thought leadership
• Manage and write all external messaging: press releases, speeches, social copy, partner comms, and announcements
• Partner with the CEO, Marketing, and content team to define tone, brand language, and strategic comms priorities
• Own and manage relationships with PR agencies, media contacts, and industry editors
• Monitor press and brand mentions; track share of voice and sentiment across key verticals (fashion,
• Gaming, business)
• Build and maintain a speaking calendar and submission strategy for exec visibility
• Partner with People & Culture on internal comms alignment for employer branding