Revenue Operations Analyst, Sona
$100-120k
+ Equity
2-3 days a week in office
AI-powered people operating system for frontline teams
Be an early applicant
AI-powered people operating system for frontline teams
101-200 employees
Be an early applicant
$100-120k
+ Equity
2-3 days a week in office
101-200 employees
Company mission
To solve the unique challenges of frontline work with truly intelligent AI that empowers every employee.
Role
Who you are
- At least 2-4 years of hands-on experience administering and configuring CRM platforms, ideally HubSpot
- Strong understanding of data architecture principles: schema design, object modelling, data normalisation, and relational data structures
- Experience building and maintaining system integrations using APIs, middleware (e.g. n8n, Zapier, Make), or native connectors
- Comfortable writing and debugging code or scripts to manipulate, transform, and migrate data (Python, JavaScript, or similar)
- Experience with data quality tooling and practices: deduplication, enrichment, validation, and hygiene automation
- Familiarity with reporting and analytics tools: building dashboards and custom reports that revenue teams actually trust and use
- Familiarity with AI tooling and an understanding of how data quality underpins AI effectiveness
- Solid understanding of B2B SaaS sales cycles, marketing funnels, and how data supports revenue operations
- Hands-on experience with GTM platforms beyond CRM (e.g. Gong, Lemlist, Sales Navigator, Cognism, ZoomInfo, Clay, Planhat)
- Ability to diagnose complex data and system issues end-to-end: from root cause to resolution
- Comfortable working in evolving, imperfect systems and improving them methodically over time
- Able to clearly explain data and systems concepts to non-technical stakeholders
- Comfortable working cross-functionally with Sales, Marketing, CS, and Product teams
What the job involves
- It’s a hugely exciting time to be joining the team as we’re still small enough that you’ll have a significant impact on the company’s growth trajectory and culture, yet large enough to have a great structure, experienced leaders and world-class benefits in place
- The Revenue Operations - Systems & Data role at Sona will own the integrity, architecture, and administration of our go-to-market data foundation. This is the role that makes sure our revenue engine runs on clean, trustworthy, well-structured data, and that every system in our GTM stack talks to every other system reliably
- You'll be responsible for how data flows across HubSpot, Gong, Lemlist, LinkedIn Sales Navigator, and the wider GTM stack: designing schemas, enforcing hygiene standards, building integrations, and ensuring our CRM is the single source of truth for the commercial team
- As Sona scales its AI capabilities across the revenue function, the quality of that foundation becomes critical. AI is only as good as the data it sits on, and this role ensures ours is solid
- This role sits within Revenue Operations, and works closely with Sales, Marketing + wider GTM org. It's a hands-on, technically deep role for someone who gets genuine satisfaction from well-structured data, clean integrations, and systems that just work
- Own the architecture and administration of Sona's GTM data model: designing and maintaining properties, objects, associations, and lifecycle stages across HubSpot and connected systems
- Build and maintain integrations between GTM platforms (HubSpot, Gong, Lemlist, Sales Navigator, Cognism, Planhat, and others), ensuring data flows reliably and bi-directionally where needed
- Enforce data quality standards across the CRM: deduplication, enrichment, validation rules, and ongoing hygiene programmes to keep our contact, company, and deal data trustworthy
- Design and maintain reporting infrastructure: dashboards, custom reports, and data views that give revenue leaders accurate, timely visibility into pipeline, conversion, and attribution
- Build and manage workflow automations in HubSpot and n8n that reduce manual work for the commercial team while maintaining data integrity
- Support the development of a reliable data foundation that AI tools and agents can build on, working closely with the Growth AI Engineer to ensure systems are structured for programmatic access
- Document system architecture, data dictionaries, integration maps, and operational standards so the team can scale without tribal knowledge
- Troubleshoot and resolve system issues, integration failures, and data discrepancies quickly and methodically
- Evaluate and onboard new GTM tools as needs evolve, managing vendor relationships and technical implementation
Our take
80% of people don’t work at desks, but the technology for deskless workers only attracts 1% of all enterprise software investment. Consequently, little software has been designed to benefit the frontline. Sona is a workforce technology startup setting out to help solve this issue, building an all-in-one platform specially designed to empower frontline workers and help their employers retain staff and operate more efficiently.
By using its app, users can view and claim shifts, communicate with their colleagues, and book holidays. Moreover, Sona has additional modules for HR, Payroll, and Engagement, so customers can manage all of their people operations in one place, or integrate with their existing tools.
Sona is an early-stage startup, yet already counts big names across Social Care, Hospitality, and the Charities sector who have combined to book millions of shifts on the Sona platform.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 4 rounds)
Apr 2026
$45m
SERIES B
May 2024
$27.5m
SERIES A
Total funding: $81.7m
Company benefits
- Share options
- 35 days annual leave (25 days standard plus 10 flexible public holiday days)
- Pension contributions matched up to 5%
- Enhanced parental leave & pay - 26 weeks full pay primary parent / 8 weeks full pay secondary parent
- Annual all expenses paid team retreats
- The latest Macbook and equipment for your home office
- Professional development budget
- Unlimited free books
- Comprehensive health insurance via Bupa
Company HQ
Fitzrovia, London, UK
Articles
Leadership
Ben Dixon
(Co-Founder & CTO)Previously Associate - Consulting at PWC and Software Engineer at Thorlabs. Also, Co-Founder & CTO at Catapult Ventures Limited for 6 years.
Oli Johnson
(Co-Founder)Previously Associate at NEO Capital and Investment Manager at Baugur Group. Co-Founder at Catapult for 6 years.
Steffen Wulff Petersen
(Co-Founder)Previously Investment Banker at Goldman Sachs for 2 years. Since then has been Co-Founder & Managing Director at Lazada Group and Co-Founder at Catapult.
Salary benchmarks
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Diversity, Equity & Inclusion at Sona
- Fully remote work and total control over your schedule means you can excel at Sona no matter where, when, or how you like to work. We also offer extended parental leave to everyone.
- We're partnered with the Women in Tech Forum, a membership platform dedicated to supporting and accelerating the careers of women. Optional memberships are available to all women and allies at Sona to access their wide range of events, masterclasses, articles, and more.
- Salary transparency across all of our job postings means your offer is based on your experience and interview performance, not your previous salary or your negotiating skills.
- We use structured interview processes and assessment criteria to remove as much bias from our process as possible
- We do all of our collaborative work in public channels, which means everyone gets a say and the recognition they deserve, and nobody's out of the loop.
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