Lifestage Marketing Manager, bunq

Retention, Parents & Kids

Salary not provided

€5,864 - €7,137 per month

Mid and Senior level

Amsterdam

3 days a week in office

Challenger bank offering bank accounts and debit cards

Job no longer available

Challenger bank offering bank accounts and debit cards

501-1000 employees

FintechB2CBankingCredit cards

Job no longer available

Salary not provided

€5,864 - €7,137 per month

Mid and Senior level

Amsterdam

3 days a week in office

501-1000 employees

FintechB2CBankingCredit cards

Company mission

To simplify finances, and give individuals full control, whenever, wherever.

Job

Company

Role

Who you are

You have a proven experience in crafting personalized engagement strategies, ideally within SaaS or subscription-driven businesses
You have a comprehensive understanding of digital touch points and channels
You have the ability to translate product marketing strategies into actionable retention initiatives
You have a track record of reducing churn, driving engagement, and developing scalable retention frameworks

What the job involves

As the driving force for engagement and retention strategies tailored to families, you’ll own the life stage of Parents & Kids
By eliminating friction, crafting personalized campaigns, and leveraging insights from product feedback, you'll position bunq as a trusted financial partner for both parents and kids
Your mission: help families discover our value quickly, stay engaged longer, and become enthusiastic bunq ambassadors
Segment and Analyze: Master the Recency, Frequency, and Monetary (RFM) model to uncover family usage patterns
Classify users into targeted segments like "Savings for Newborns" and "Frequent Allowance Transfers" to deliver relevant content and communications
Develop Communication Strategy: For each parent life stage segment, translate product marketing narratives into compelling messaging focused on key concerns, such as allowance management, safe spending limits, and educational resources. Collaborate with channel owners (Together, Social Media, CRM) to execute impactful campaigns
Create a Feedback Loop: Establish and maintain a process to actively engage with users, identifying challenges they face and refining strategies to enhance their bunq experience

Our take

bunq, a Dutch-based challenger bank,l has quickly positioned itself as a standout player in Europe's banking sector. Unlike many other neobanks, such as N26 and Monzo, bunq grew its team to over 200 employees without relying on outside funding until 2021. This approach has allowed the company to foster a unique, user-focused culture, which ash player a key role in attracting a loyal base of subsciprtion-paying users.

Looking to expand even further, bunq is now focusing on international growth, particularly through the acquisition of other neobanks and banking services. Thanks to its strategic investments and acquisitions, the company has reached Unicorn status, solidifying its place in the financial landscape.

It doesn't seem to be slowing down anytime soon either, with recently making headlines by becoming the first bank in the world to launch real-time speech-to-speech AI translation through its AI assistant, Finn. With its unique offerings, bunq is carving out an exciting niche in the evolving digital banking spcae.

Steph

Company Specialist at Welcome to the Jungle

Insights

8% employee growth in 12 months

Trustpilot (4.2)

Company

Funding (last 2 of 7 rounds)

Apr 2024

$33.5m

LATE VC

Jul 2023

$115.3m

LATE VC

Total funding: $423m

Company HQ

Teleport, Amsterdam, Netherlands

Leadership

Ali Niknam

(Founder & CEO)

During their time studying Computer Science at TU Delft, they became a successful entrepreneur with web hosting company TransIP, founded in 2012.

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