Senior Data Analyst, Amadeus
Google Analytics & Google Tag Manager
+ Bonus + Equity
Travel analytics software
Open for applications
Travel analytics software
1001+ employees
Open for applications
+ Bonus + Equity
1001+ employees
Company mission
To power better journeys through travel technology.
Role
Who you are
- Bachelor’s degree or equivalent experience in Marketing, Computer Science, Data Analytics, or a related field
- Proficiency in English; Spanish is a plus
- Proven relevant experience in tracking and web analytics, with strong expertise in Google Tag Managerand Google Analytics 4
- Solid understanding of web technologies like HTML, CSS, JavaScript, and APIs, and familiarity with data visualization tools (such as Looker Studio, Tableau, Power BI) and tools like Developer Tool, Tag Assistant, and Facebook Pixel Helper
- Basic understanding of Google Marketing Platforms and any other advertising platforms
- Understanding of omni-channel user behavior, conversion data, customer journeys, funnel analysis, multi-channel attribution, and advanced attribution models and marketing mix modelling
- Knowledge of Consent Management Platforms and data flows, with the ability to translate technical concepts into understandable insights for non-technical stakeholders
- Excellent communication skills for effective collaboration with internal teams and clients, along with strong problem-solving skills and attention to detail
What the job involves
- The Senior Data Analyst will be proficient in tracking pixel implementation and troubleshooting across various digital marketing platforms, including Google Tag Manager (GTM) and Google Analytics (GA4. This role requires a strong technical understanding of cross-platform and cross-device tracking, server-side tracking, attribution, and tag management to ensure accurate data collection and reporting
- The candidate will also collaborate with internal stakeholders, support client implementations, and maintain documentation and best practices
- Develop, implement, and manage tracking strategies using Google Tag Manager, including creating custom tags and triggers based on specific user interactions, and extracting and manipulating data from the data layer for accurate tracking
- Implement and troubleshoot cross-platform and cross-device digital marketing tracking pixels (Floodlight, Google Ads, Meta, TikTok, Snapchat, etc.), and maintain and update pixel documentation, including implementation guides for stakeholders
- Utilize basic JavaScript for custom script development and troubleshooting, and read and utilize a Data Layer, set up and use triggers, and variables
- Facilitate client calls and emails to guide implementation on third-party providers, and address tracking setup questions from internal stakeholders, interacting with Product and Tech teams as needed
- Analyze and identify data and reports to troubleshoot issues, ensuring accurate data collection and reporting
Our take
Legacy Spanish travel and tourism IT provider Amadeus has been working in the industry since 1987 when it was originally founded as a European global distribution system (GDS) for airlines. Now its software connects travellers to journeys via agents, search engines, tour operators, accommodation, and transport.
Having diversified in the mid-noughties to match the evolution in digital technology, Amadeus now powers business analytics and software solutions for 16 sides of the travel industry and with 6 business tools. It doesn’t spread itself thin either, with more than 15,000 employees across the world and growth still in motion.
Amadeus continues to solidify its position as a leader in the travel and hospitality tech sectors, evidenced by its strong financial performance in the second quarter of 2024. The company's significant revenue growth, strategic acquisitions, and partnerships underscore its commitment to innovation and expansion and it doesn't plan to slow down anytime soon.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Company HQ
San Pascual, Madrid, Spain
Articles
Leadership
Luis Maroto
(CEO & President)Previously Deputy CEO and CFO at Amadeus before becoming the President and CEO in 2011. They also worked as a Corporate Support Functions Director at Grupo Bertelsmann.
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