Head of Marketing Operations, Fireworks AI

• 8+ years in marketing operations with at least 3 years in a leadership role
• Experience building marketing operations from scratch or replatforming at a B2B SaaS company
• Proven track record at a startup or fast-scaling growth-stage company
• Track record running planning cadences, OKRs, and cross-functional program management for a marketing org
• Deep fluency in HubSpot or Marketo, Salesforce, and at least one BI tool (Looker, Tableau, Sigma)
• Comfort owning data quality, GDPR/CCPA compliance, and attribution debates
• Experience managing budget, vendor relationships, and headcount planning alongside a marketing leader
• Calm under pressure with strong opinions held loosely

Desirable

• The Head of Marketing Operations builds the infrastructure that lets Fireworks marketing scale, and runs the operating system that keeps the team performing day to day
• You own the marketing tech stack, the data model, the lifecycle, and the analytics that turn marketing into a predictable pipeline engine that the executive team can trust
• You also own the planning rhythms, budget, prioritization, and program management that keep every function inside marketing shipping on time and in sync
• The right person is rigorous, opinionated about tooling, and energized by the operational problems most marketers avoid
• You think about marketing the way a great operator thinks about a business: cadence, accountability, resource allocation, and clear measurement
• Marketing Technology Stack and Architecture:
• You own the marketing tech stack end-to-end: selection, implementation, integration, and the standards that govern how data flows between systems
• This includes the marketing automation platform, CDP or warehouse-native architecture decisions, enrichment, and the integration layer with Salesforce
• Success is measured by stack reliability, total cost of ownership, and the speed at which marketing can launch new programs
• Marketing Operating System and Program Management:
• You run the operating rhythm of the marketing team
• This includes the annual and quarterly planning process, goal setting and tracking, weekly business reviews, and cross-functional program management across demand gen, product marketing, content, and brand
• You own the marketing budget model, vendor contracts, headcount planning support, and the prioritization framework that turns a long list of ideas into a focused roadmap
• You are the connective tissue that makes the rest of the marketing team faster, more aligned, and easier to scale
• Success is measured by on-time program delivery, budget accuracy, and team velocity
• Lifecycle, Lead Management, and Scoring:
• You own the full lifecycle from anonymous visitor through closed-won, including lead scoring, MQL and PQL definitions, SLA enforcement, and the handoff to sales
• This includes the operational rigor around routing, nurture, and re-engagement
• Success is measured by SDR conversion lift and clean handoff metrics
• Attribution, Reporting, and Analytics:
• You own marketing analytics, attribution methodology, and the dashboards that the executive team and the board see
• This includes pipeline attribution, channel ROI, and the quarterly marketing performance review
• Success is measured by leadership confidence in the numbers and by speed of decision-making informed by them
• Data Governance and Compliance:
• You own data hygiene, privacy compliance (GDPR, CCPA, and emerging US state laws), and the governance model that keeps our database trustworthy as we scale
• Success is measured by data quality scores, deliverability rates, and zero material compliance incidents
• What Success Looks Like:
• Marketing-sourced pipeline is reported with confidence and audit-ready definitions
• Lead scoring drives measurable lift in downstream conversion rates
• The full funnel from visitor to closed-won is instrumented and visible in shared dashboards
• Campaign launch time drops as a result of better operational playbooks
• Marketing and sales agree on the data, the definitions, and the single source of truth
• The marketing team operates on a clear quarterly cadence with shared priorities, transparent budget, and on-time delivery against the plan
• The SVP of Marketing and the broader exec team have real-time visibility into team capacity, program status, and spend without chasing updates
• What This Role Does Not Own:
• Campaign creative and execution: Demand Gen leader
• Sales technology and territory design: Sales Operations
• Product analytics and PLG instrumentation: Product and Data teams