Head of Communications and PR, Apple
Latin America and US Hispanic
More information about location
Office located in Coral Gables, FL
Personal technology company
Open for applications
Personal technology company
1001+ employees
Open for applications
More information about location
Office located in Coral Gables, FL
1001+ employees
Company mission
Apple's mission is to bring the best user experience to its customers through its innovative hardware, software, and services.
Role
Who you are
- 15+ years experience in PR. This could include roles in PR agencies or corporate PR departments
- Experience working in a media relations leadership role for/or with a global organization in a consumer and/or corporate PR capacity
- Proficiency in English and Spanish
- Travel up to 25%, both domestically and internationally
- The ideal candidate is a highly experienced PR executive with a stellar track record and a leader in their field
- This position requires a strategic and functional team leader, who can further develop and strengthen Apple’s corporate communications strategy across our key Latin American markets and the US Hispanic market, working with diverse stakeholders that include media, partners, government, suppliers and developers
Desirable
- Drives vision and purpose, creating an environment where people are motivated to do their best to help the organization achieve its objectives
- Builds effective teams that apply their diverse skills and perspectives to achieve common goals
- Proven leader with a keen ability to manage change and ambiguity. Inherently curious and driven, you will always be eager to find a better way to do things and take them to the next level
- Exceptional prioritization and organizational skills, you work well under demanding timelines and have a keen eye for detail, with an ability to finish projects to the highest level
- Deep understanding and strong network in media and communication fields
- Excellent communication and presentation skills
- Highly collaborative with exceptional interpersonal and relationship-building skills. You strive for excellence in everything you do
- University degree or equivalent experience in Business, Communications, Marketing or Journalism
- Proficiency in Portuguese
What the job involves
- We are looking for the Head of Communications and PR for Latin America and US Hispanic
- This is first and foremost a media relations leadership role
- You will be expected to be hands-on, working day-to-day with your team to engage with local journalists explaining our products and services and bringing them to life through articles that showcase their benefits to consumers
- In this role you will partner closely with the local Product Marketing and Marcom teams, Apple Corporate PR, as well as the broader Apple team in the region
- Lead the team to drive strategic Corporate Communication and PR initiatives to increase awareness for Apple products and services with consumers throughout Latin American markets and with the US Hispanic community
- Relationship driven ability to work cross-functionally and cross borders with Apple Corporate PR to ensure global communications plans are implemented locally
- Have the capacity to handle crisis and other reactive PR situations with grace and ease, knowing when and how to respond to media inquiries
- Identify potential public issues that may impact Apple; diffuse rumors, and resolve conflicting messages
- Provide PR guidance, support, and resources for the local team including Sales, Legal, People, Retail and Services
- Use your first-class knowledge of the media landscape in our key markets to broaden and deepen our contacts with consumer lifestyle, technology, and business outlets
- Have your finger on the pulse of any changes in the media landscape. Be the first to know about new publications, blogs, programs or journalists taking up new posts. Spot the opportunities that arise from these changes and recommend and lead the team how to capitalize on them and enhance coverage
- Ability to dive deep into our segment markets (Business and Education) to identify new and creative ways to reach influencing media and share the Apple story. Proactively build and maintain relationships with key media, resulting in maximum opportunity for coverage
- Oversee the planning and delivery of launch and momentum campaigns that meet both WW and local objectives
- Track key coverage for your markets and share news with the wider Latin American community and global teams
- Organize briefings with key media, organize press events, effectively select target media for special events and individual PR opportunities
- Ensure Product Marketing teams are appropriately briefed for all press tours and key messages are effectively incorporated into briefings
- Oversee and manage an editorial loans program for launch, momentum campaigns, and content reviews. Identify new opportunities and handhold media to ensure a seamless experience
- Oversee PR and editorial loans budget and ensure all Apple finance and business conduct policies and procedures are adhered to
- Maintain a network of agency resources as required to support the execution of local initiatives and programs
Our take
With a market capitalisation that reached $3 trillion in 2022, Apple is the world's most valuable company. A vertically integrated approach and obsessive focus on the user experience have helped to make Apple one of the most successful companies in the world.
Since taking over at Apple, Tim Cook has been carefully curating the company's reputation as a champion of consumer privacy, trying to set the company apart from others that monetise their users' data.
The company even went as far as to introduce sweeping privacy changes which made it difficult to tailor ads to Apple’s 1bn+ iPhone users. This rocked the $400bn digital ads market, seriously harming the revenue of its bigger rivals in the lucrative industry and forcing them to rebuild their ad infrastructure.
Despite this, the company has been shaken by supply chain issues and moved a considerable amount of its manufacturing from China to India, and increased its Vietnam presence. This is because of multi-pronged production disruption in China, the second largest customer market for Apple, and triggered an estimated 10% revenue drop in the first quarter of 2023.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
204% employee growth in 12 months
Company
Company benefits
- Everyone has different needs and schedules, and that’s why we offer medical plans that cover both physical and mental healthcare
- In addition, employees have the option to access medical professionals from almost anywhere and get free confidential counselling — virtual or in person
- You could also be eligible for help with fitness-related expenses
- Our medical coverage plans include family-friendly features such as fertility treatments
- Because we know there’s more than one way to bring a new child into your family, we support all kinds of new parents with paid leave and our gradual return-to-work programme
- You also get paid time away if you need to care for an ill family member and free guidance to help you find support for childcare, elderly care, legal referrals and more
- At Apple, we make sure women earn the same as men performing similar work. As part of that effort, your salary history is history — we won’t ask
- Every employee here also has the opportunity to become an Apple shareholder, because all are eligible for stock grants and also a discount when purchasing Apple stock
- To help you prepare for retirement, our pension can help you meet your savings goals. And to help you prepare for the unexpected, you’ll have the security of multiple forms of income protection
- Plan on developing both professionally and personally. Apple University creates classes, seminars and beyond-the-classroom tools that help employees understand Apple’s culture, organisation, values, and role in the world. You can sharpen general business and software skills through online classes
- For more formal education related to advancing your career at Apple, we’ll reimburse you for certain educational expenses, including tuition
- Whether you’re exploring personal pursuits, welcoming a new child or caring for a family member, rest assured that you’ll have paid time away when you need it most
- When you give money to an eligible organisation, we’ll match your donations one-for-one, so your contribution is doubled. And if you choose to donate your time, we’ll contribute US$25 for every hour you volunteer. Whether you donate time or money, Apple will match your contributions up to US$10,000 a year
- Get the world’s best prices on the world’s best products — Apple products. You’ll also get deals on great third-party accessories
- And there are services to help you manage life’s day-to-day tasks: dinner reservations, pet-sitters, shopping, personal travel, financial guidance and more
Company values
- We believe that we’re on the face of the Earth to make great products
- We believe in the simple, not the complex
- We believe that we need to own and control the primary technologies behind the products we make
- We participate only in markets where we can make a significant contribution
- We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us
- We believe in deep collaboration and cross-pollination of our groups, which allow us to innovate in a way that others cannot
- We don’t settle for anything less than excellence in every group in the company, and we have the self-honesty to admit when we’re wrong and the courage to change
Company HQ
Cupertino, CA
Articles
Leadership
Tim Cook
(CEO, not founder)Joined Apple in 1998 and held various senior roles before being promoted to CEO in 2011. Previously Spent 12 years with IBM, most recently as director of North American Fulfilment, where he led manufacturing and distribution functions for IBM’s Personal Computer Company in North and Latin America
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