Growth Marketing Manager, Boulevard
Lead Lifecycle & Marketing Automation
$102-145k
+ Equity
Business management platform for self-care businesses
Be an early applicant
Business management platform for self-care businesses
201-500 employees
Be an early applicant
$102-145k
+ Equity
201-500 employees
Company mission
To empower everyone to look and feel their best – one client, professional, appointment, and business at a time.
Role
Who you are
- Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
- Experience: Ideal candidates will have 5+ years of experience in lead lifecycle marketing (acquisition-focused) and funnel management in growth marketing or demand generation
- Proven track record of designing and executing lead nurturing programs that effectively move prospects through the funnel and drive measurable results
- Strong analytical skills with experience in data-driven decision-making, A/B testing, and campaign performance analysis
- Experience with marketing automation platforms (e.g., Marketo), CRM systems (Salesforce), email and SMS platforms, and best practices
- Exceptional communication skills, with the ability to collaborate effectively across teams and engage stakeholders
- Experience in segmentation, lead scoring, and customer journey optimization
- A creative, results-oriented mindset with a strong focus on continuous improvement
What the job involves
- As the Growth Marketing Manager for Lead Lifecycle & Marketing Automation, you will be responsible for designing, executing, and optimizing acquisition-focused marketing strategies using email/SMS marketing to engage and nurture leads through their entire journey—from initial awareness to conversion
- You will leverage data-driven insights and marketing automation tools to craft personalized, impactful campaigns that drive leads down the funnel and turn leads/contacts into sales-ready opportunities
- This role requires a combination of creative thinking, analytical expertise, and technical proficiency to enhance the buyer’s journey through relevant and personalized communications
- This role reports to the VP of Growth Marketing and gets to contribute directly to Boulevard’s growth through revenue-driven marketing initiatives
- Buyer Journey Mapping: Work on mapping the ideal buyer’s journey and improving lead touchpoints to ensure an engaging and seamless experience from first touch to conversion
- Lead Funnel Strategy & Execution: Develop and implement comprehensive lead lifecycle marketing strategies focused on moving prospects through the funnel, from awareness to consideration and conversion
- Campaign Development & Optimization: Develop automated email/SMS campaigns that nurture leads at each stage of the funnel. Partner with the content team to curate high-value, relevant content that resonates with leads at different stages in the funnel (blog posts, guides, case studies, testimonials, etc.) to improve lead conversion rates and customer acquisition costs
- Continuous Improvement & Testing: Conduct A/B testing, multivariate testing, and other optimization efforts to refine messaging, offers, and creative elements across campaigns to improve lead conversion
- Marketing Automation & Tools Management: Utilize marketing automation platforms (e.g Marketo) to execute, track, and optimize campaigns, ensuring smooth workflows and integration across platforms
- Lead Scoring & Segmentation: Partner closely with Rev Ops and Marketing Analytics teams to enhance lead-scoring models that prioritize high-value leads. Utilize segmentation strategies to deliver personalized content and offers to the right leads at the right time
- Funnel Analytics & Reporting: Monitor campaign performance and analyze key metrics such as lead progression (lead to qualified to demo conversion). Stay on top of reports and insights to optimize marketing strategies and enhance funnel performance
- Collaboration Across Teams: Partner with content, product marketing, and sales teams to ensure marketing efforts are aligned with overall business objectives and deliver a seamless, consistent experience for leads as they move through the funnel
Our take
Boulevard is a business management platform developed to help streamline the operations of appointment-based businesses, particularly spas and hairdressers. Boulevard addresses the challenges of spas and hairdressers by designing software that makes it easier to automate workflows, scheduling, and pricing, helping drive customers through their doors.
The global spa and salon market is expected to reach a market size in excess of $215 billion by 2026. Traditionally, appointment-based businesses are heavily reliant on paperwork and receptionists, but Boulevard is looking to modernise the industry by helping drive efficiencies, profit, and better customer experience.
Boulevard is one in a sea of companies offering software to digitizing appointment-based businesses. However, the substantial funding it has raised across multiple rounds demonstrates that it has maintained traction in the market as it grows, with investment cited to go towards hiring talent and building more tools to reach a wider set of users. To bolster its offering in a competitive marketplace, Boulevard launched Boulevard Capital in 2024, a growth funding platform for businesses that use its booking software.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Aug 2022
$70m
SERIES C
Nov 2020
$27m
SERIES B
Total funding: $108m
Company benefits
- Premier Health Benefits - 100% coverage plan options from Blue Shield of CA, Beam, and VSP
- Flexible Vacation & PTO
- Quarterly Bonus - Get rewarded when we reach our revenue targets
- 401k Match
- Boulevard Bucks - Get $200 to experience a Boulevard partner or self-care provider every quarter
- $250 upon signing and $75 monthly for your home workspace
- Fully Remote
Company values
- Fashion the future: We are creators obsessed with designing solutions that are as elegant as they are powerful. We dream big and anticipate tomorrow’s needs today
- Win with service: We treat our customers with the same enthusiasm, attention, and incredible service that they give to their clients. We lead with kindness and empathy, and we forge meaningful relationships that go beyond technology
- Thrive together: We are committed to the success of those around us – our colleagues, our customers, and the entire self-care community. We treasure learning, humility, and inclusion, and we thrive on working with those who make us better
- Share the passion: We not only build world-class technology that self-care professionals deserve — we share their love for helping people look and feel their best
Company HQ
Central LA, Los Angeles, CA
Articles
Leadership
Matt Danna
(CEO)Started their career with 6 years in Product at DeviantArt, before working at Fullscreen as VP of Product. After brief Product Consultancy roles, they co-founded Boulevard as CEO in February 2016.
Sean Stavropoulos
(CTO)They studied at California Polytechnic before working as a Honeywell Aerospace Systems Engineer and in Engineering at Fullscreen for almost 3 years. They spent a year as a Startup Consultant before co-founding Boulevard with Matt.
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