Senior Paid Search Manager, Resident
$125-140k
+ Annual bonus potential
More information about location
Mattress and home furnishings retailer
Be an early applicant
Mattress and home furnishings retailer
201-500 employees
Be an early applicant
$125-140k
+ Annual bonus potential
More information about location
201-500 employees
Company mission
To create and sell inspiring home improvement products, giving consumers better access to great new items that fill them with joy.
Role
Who you are
- This is a unique opportunity for a self-motivated, determined, and data-driven marketer to make a meaningful impact within a fast-paced, rapidly growing start-up
- We’re looking for someone who combines analytical expertise with creative problem-solving, thinks outside the box, and brings fresh, innovative ideas to elevate our already successful campaigns
- BA in a business field, such as marketing, communications, or a related field – a must
- 4+ years of experience actively managing AdWords and Bing paid search and shopping campaigns in B2C E-commerce from prospecting to RLSA audiences - a must
- Experience in Google/Bing merchant center and manual feed development & management modern approach towards account structure - familiar with automated bid strategies, a consolidated account structure, DDA attribution model, portfolio bid strategies, etc
- Deep understanding of the Google ads ecosystem - algorithm, bid strategies/techniques, measurement, and Google Analytics 360 - a must
- Analytically minded with the ability to optimize campaigns based on data generated and solve complex problems
- Experience launching new accounts - including building, tracking, scaling, and optimizing
- Experience in attribution, tracking, testing, and campaign reporting
- Understanding Google Campaign Manager - a plus
- Experience with Looker - a plus
- Measurable success in running performance-based paid search campaigns
- Ability to self-motivate, work independently and as part of a team, with strong attention to detail and organization skills
- Desire to continually learn and stay on top of current marketing trends (specifically SEM), able to share knowledge with your team in a positive manner
What the job involves
- We are seeking a talented and experienced Sr. Manager, Paid Search (SEM) to join our dynamic and skilled Paid Search team
- In this role, you will design and execute paid search strategies aimed at driving customer acquisition and fueling sales growth, all while managing substantial annual budgets (eight figures)
- In this newly created position, you will play a critical role in supporting our internal marketing agency, specifically driving success for the Ashley Home business
- Execute and own day-to-day campaign building, optimization, and maintenance for multiple Google Ads accounts - ideation, keyword opportunities, campaign structuring, targeting, testing, reporting, etc
- Manage and implement campaigns across Paid Search, Shopping, Discovery Ads, and Gmail Ads as well as all Bing products
- Manage Merchant Center product feeds & optimize data within them to strategically grow Shopping Campaigns
- Own all testing methodologies within search and shopping, including but not limited to bidding, audiences, ad copy, and landing pages
- Manage large monthly budgets and proactively drive campaigns to sales and revenue targets, while not foregoing basics like Quality Score and ad copy testing and hit performance targets
- Build out reporting to highlight performance and identify key trends
- Drive short-term and long-term search strategies and share findings with stakeholders
- Collaborate with the current Paid Search managers, creative, marketing, analytics, and product teams to scale, test, and grow revenue, inclusive of managing landing pages in self-service platforms like Unbounce when applicable
Our take
When somebody purchases a new home, they will have to browse across a vast range of retailers to prepare their house for comfortable living. This will often start with essentials such as bedding, but upon purchase, the customer will move on to focus on furnishing a different area of their property.
Resident provides a marketplace for the purchase of digitally native mattress brands in addition to other home products. For example, upon purchasing a mattress from the company, data is collected from the transaction and applied to recommend additional home products with a focus on premium quality and value.
The company has taken a unique approach to home product sales by focusing its brand on a specific product, which it can then use to gain insights into a customer and thus recommend other products. The company ultimately aims to provide products that cover every room in a house, unifying the experience of home-product purchasing into a one-stop marketplace.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
11% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jan 2021
$130m
SERIES B
Jan 2020
$12.5m
EARLY VC
Total funding: $169.2m
Company benefits
- Remote-first workplace (since 2016!)
- Competitive salary
- Annual bonus potential
- Health, Vision & Dental Insurance
- HSA company contributions
- 401K with company match component
- “Take what you need” PTO
- Wellness benefits
- WFH office and cell phone/internet stipend
- A FREE MATTRESS plus an awesome Friends and Family discount!
Company values
- Excellence
- Big Thinking
- Inclusivity
- Customer Love
- Forward Momentum
Company HQ
Walnut, CA
Articles
Leadership
Eric Hutchinson
(Co-Founder)Having started their career as an Analyst at netLibrary and Providian Financial, they worked for a year at Washington Mutual Card Services and PayPal. They co-founded Home Value Protection and Madison Reed, before co-founding Resident in 2016.
Ran Reske
(Co-Founder)They worked as an EY Consultant for 2 years prior to 3 years as a Citigroup Analyst. They spent 6 years at Norwest Venture Partners before leaving in October 2015 to co-found Resident.
Craig Schmeizer
(Co-Founder)Studied at New York University before working as a Payments Consulting Director for 3 years and taking VP roles at HSBC, New York Life Insurance, Providian Financial, and JPMorgan Chase. They co-founded Home Value Protection in 2008 before co-founding Resident in July 2016.
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