Senior Search Marketing Manager, ZEBEDEE
Mobile App
Bitcoin transaction software for games
Open for applications
Bitcoin transaction software for games
21-100 employees
Open for applications
21-100 employees
Company mission
To power real economies in virtual worlds.
Role
Who you are
- ZBD is a fully remote company. We hire, retain and develop the best talent from around the world, wherever s/he/they may choose to live. As a result, every member of the ZBD team must demonstrate an ability to work independently and thrive in a remote environment
- Bachelor’s degree in Marketing, Business, Communications, or a related field
- Minimum of 3-5 years of experience in SEO, SEM, and ASO
- Proven track record of driving organic and paid search growth
- Experience managing budgets and optimizing ROI in paid campaigns
- Proficiency with SEO and SEM tools (e.g., Google Analytics, Google Ads, Ahrefs, SEMrush)
- Strong analytical skills, including SQL capabilities
- Excellent written and verbal communication skills
- Ability to work independently and manage multiple projects simultaneously
- Familiarity with HTML, CSS, and content management systems (CMS) is a plus
What the job involves
- We are seeking a dynamic and results-driven Sr Search Marketing Manager to lead and optimize our search marketing strategies, including Search Engine Optimization (SEO), Search Engine Marketing (SEM), and App Store Optimization (ASO)
- The ideal candidate will be responsible for driving organic and paid search traffic, improving search visibility, and maximizing conversion rates across digital platforms
- Develop and execute comprehensive search marketing strategies (SEO, SEM, ASO) to drive traffic, engagement, ZBD app downloads, sign ups, leads and revenue growth
- Perform competitive analysis and stay updated on industry trends and algorithm changes
- Collaborate with cross-functional teams, including content, design, product, and analytics
- Conduct keyword research and implement on-page and off-page SEO strategies
- Optimize website architecture, content, and linking strategies to improve search rankings
- Monitor and improve technical SEO performance, including site speed and mobile optimization
- Track, analyze, and report on SEO metrics and KPIs using tools like Google Analytics, SEMrush, and Ahrefs
- Plan and execute PPC campaigns across platforms like Google Ads, Bing Ads, and Apple Search Ads
- Monitor and optimize ad performance to maximize ROI and reduce cost-per-click (CPC)
- Conduct A/B testing and optimize ad copy, keywords, and bidding strategies
- Manage budgets and forecasting for paid search campaigns
- Optimize app store listings (Google Play, Apple App Store) to increase visibility and downloads
- Conduct keyword research specific to mobile apps and implement optimization strategies
- Track app performance metrics and implement improvements based on data insights
Application process
- Applied
- Meet-and-Greet
- Technical Interview
- Offer
Our take
Over the last few years, gaming and cryptocurrency have become more closely linked, and ZEBEDEE wants to lead the market in providing seamless crypto payment integration within games.
It offers instant, in-game, playable transactions with Bitcoin and provides both tools for developers and an app for gamers, which acts as your wallet and allows for transactions between different games and players.
Although the market has its share of heavyweights, ZXEBEDEE stands apart from competitors like Magic Eden, which focuses on NFT marketplaces with integrated gaming and blockchain features. ZEBEDEE, on the other hand, is built from the ground up as gaming software and has already garnered significant backing from industry giant Square Enix. With such strong support and a clear vision, the future looks bright for ZEBEDEE.
Steph
Company Specialist at Welcome to the Jungle
Insights
41% employee growth in 12 months
Trustpilot (1.8)
Company
Funding (2 rounds)
Jul 2022
$35m
SERIES B
Sep 2021
$11.5m
SERIES A
Total funding: $46.5m
Company HQ
Hoboken, NJ
Leadership
Simon Cowell
(Co-Founder & CEO)A former Investment Analyst at Pricoa Capital Group and Investment Manager at Oxford University Endowment Management. They were also Head of Corporate Development at Bitstamp, and Director of Block Explorer.
André Neves
(Co-Founder & CTO)They were a Software Engineer at Lifion and Capsule8, before becoming Director of Engineering at Big Human. Alongside Zebedee, they are Co-founder and Director of Partnerships at Vinteum.
Christian Moss
(Co-Founder & Head of Gaming)Formerly a Freelance Bitcoin and Gaming Software Developer who worked for Madelduck and Indie Square.
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