Head of Marketing, Upway
DACH
+ Equity package
Office located in Bohnsdorf, Berlin
Reconditioned e-bike marketplace
Job no longer available
Reconditioned e-bike marketplace
101-200 employees
Job no longer available
+ Equity package
Office located in Bohnsdorf, Berlin
101-200 employees
Company mission
To accelerate e-bike adoption and reduce waste.
Role
Who you are
- We are looking for someone with a strong sense of ownership, an analytical mindset, and a passion for building brands that people love
- 5+ years of experience in marketing, growth or brand, ideally in a DTC, e-commerce, or startup environment
- A strategic thinker with hands-on execution skills and a strong understanding of performance marketing
- Experience leading teams or complex projects
- Fluency in both German (native) and English
- Creativity, resilience, and a test-and-learn mindset
- Genuine interest in sustainability, mobility, or circular economy
What the job involves
- As Head of Marketing DACH (f/m/d) , you will own and drive our full marketing strategy and execution across brand, owned channels and local activations
- You will act as a mini-CEO for all marketing topics in our most strategic market
- Developing and implementing a full-funnel marketing strategy tailored to the German market
- Managing and scaling campaigns across key channels (SEA, Paid Social, Email, Influencer, PR, OOH, etc.)
- Defining and refining Upway’s positioning in Germany and making us the go-to destination for refurbished e-bikes
- Managing and optimizing growth KPIs such as CAC, CPS, ROI
- Collaborating closely with our global performance and product teams, as well as with local ops and logistics
- Building and leading a small local marketing team
- Continuously testing new formats, partnerships, and creative ideas
- Reporting To: General Manager, DACH
Application process
- Apply now via our platform or send your application (CV + short motivation) Feel free to include links to past campaigns, growth results, or anything you're proud of
- Applied
- Review
- Introduction Call
- CO-founder Call
- Interview Stage
- Offer Stage
- Hired
Our take
Upway is a second-hand marketplace for electric bicycles, offering a more affordable alternative to new models. The company purchases e-bikes from both private sellers and e-bike companies, refurbishing them and reselling at a discount, a model that appeals to those looking for quality e-bikes at a lower cost.
The electric bike market in Europe is booming and expected to double in value over the next decade. Upway capitalises on this growth by addressing consumer concerns about the quality of second-hand bikes. Through its refurbishment process, it ensures customers can confidently purchase pre-owned bikes, reducing both costs and environmental impact.
In addition to its expansion into key European markets, Upway has recently formed a strategic partnership with Rad Power Bikes. Through this collaboration, customers of Rad's US retail locations can trade in their old e-bikes for discounts on new models, supporting a circular economy. An exciting partnership that strengthens Upway's position as a leader in sustainable mobility and makes e-bikes more accessible.
Steph
Company Specialist at Welcome to the Jungle
Insights
107% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Nov 2025
$60m
SERIES C
Nov 2023
$30m
SERIES B
Total funding: $121m
Company HQ
Gennevilliers, France
Leadership
Toussaint Wattinne
(Co-Founder & CEO)Before co-founding Upway, spent eight years at Uber in a variety of roles, including Director and Regional General Manager.
Stéphane Ficaja
(Co-Founder)Engineer with experience at AirFrance and FinTech company Misys. Like co-founder Toussaint Wattinne, worked at Uber for eight years in a number of Directorial and Regional Management roles.
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