CRM & Marketing Technology Manager, Salesforce
EMEA
World's leading CRM provider
Open for applications
World's leading CRM provider
1001+ employees
Open for applications
1001+ employees
Company mission
To empower companies to connect with their customers in a whole new way.
Role
Who you are
- 6+ years of experience in Email Marketing, CRM, or Database Marketing
- Degree or equivalent relevant experience required. Experience will be evaluated based on the core competencies for the role (e.g. extracurricular leadership roles, military experience, volunteer roles, work experience, etc.)
- Preferred: Possession of three Salesforce certifications (for admin access in production environments):
- Salesforce - Administrator
- Salesforce - Advanced Administrator
- Salesforce - Platform App Builder
- Hands-on experience with Salesforce Marketing Cloud and working knowledge of Salesforce Sales Cloud
- Familiarity with building and administering Flows, reports, user access, and CRM automations
- Knowledge of HTML, CSS, Amp Script, T-SQL, and email coding best practices
- JavaScript and Apex coding skills is a plus
- Experience with email performance analysis, segmentation, and reporting
- Strong analytical and problem-solving mindset, with an interest in learning emerging CRM tools like AI agents and Data Cloud segmentation
- Excellent organization and time management skills; ability to manage multiple projects simultaneously
- Strong communication and collaboration skills; ability to work with both technical and non-technical stakeholders
- Curious, adaptable, and eager to work in a dynamic, fast-paced environment
What the job involves
- An exciting opportunity has arisen to join DET’s Technical Communication team and gain hands-on experience across a broad range of marketing and technical disciplines, including email development, CRM administration, and digital communication strategy
- Reporting to the Tech Lead, the CRM & Email Manager will be primarily responsible for developing and deploying internal-facing marketing communications using Salesforce Marketing Cloud and Slack Apps
- You will author, manage, and optimize internal communications across EMEA and other global markets, while also supporting internal engagement through digital channels such as our internal blog and employee event registrations
- In addition to email development, this role has a secondary focus on the administration and development of our internal Salesforce Sales Cloud CRM—supporting teams across Public Relations, internal comms, and other business functions
- This includes maintaining user access, configuring features, and building advanced tools such as CRM Flows, AI Agents, Data Cloud segments, and automation frameworks to help streamline communications and operational processes
- This is a unique hybrid role blending marketing technology, CRM operations, and internal communications
- Partner with internal stakeholders to execute email campaigns targeting employees across EMEA region
- Manage Salesforce Marketing Cloud email operations: setup, testing, deployment, and reporting
- Code and customize branded HTML email templates within brand guidelines
- Collaborate with design and content teams to optimize email creative assets
- Build Cloud Pages registration forms to support internal campaigns
- Send internal notifications through Slack Apps using approved workflows
- Implement email best practices and stay current on email marketing trends
- Act as internal administrator for DET’s Salesforce Sales Cloud instance used by internal teams and PR
- Create and maintain user profiles, permissions, and access for employees
- Build custom Flows, dashboards, and automation to streamline internal processes
- Leverage Salesforce AI tools (e.g., Agentforce, Einstein) to enhance internal user experiences and deliver intelligent workflows
- Segment audiences using Data Cloud tools for targeted internal communications
- Help evolve internal CRM strategies for employees and implement scalable processes
- Partner with internal tech and compliance and data privacy teams to maintain CRM data quality, accuracy, and governance
Our take
Salesforce is a global cloud computing company, best known for its on-demand, comprehensive customer relationship management (CRM) solutions. The company was launched to mitigate the doubts that business owners felt regarding third party companies holding their data.
By providing essential, customer-oriented CRM software, Salesforce places itself at the heart of digitised businesses. Furthermore, by building out its AI capabilities, the company removes the complexity of AI, enabling any business to deliver smarter, personalised and more predictive customer experiences.
Due to the continued innovation offered by the company, over 150,000 companies, both big and small, are growing their business with Salesforce today. Despite a tumultuous 2023 filled with activist investors, a boardroom shake-up and the unprecedented step-down of Co-CEO Bret Taylor, Salesforce continues to close several acquisition deals and managed to drive up its stock value by 96% from the end of 2022 to 2023.
Steph
Company Specialist at Welcome to the Jungle
Insights
-8% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jun 2001
$46.9m
SERIES D
Nov 1999
$13.2m
SERIES C
Total funding: $64.5m
Company HQ
SoMa, San Francisco, CA
Leadership
Marc Benioff
(Chair & CEO)Previously Senior Vice President at Oracle Corporation for 13 years.
Parker Harris
(CTO)Previously worked as a Software Engineer for over six years. Harris also co-founded Left Coast Software.
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