Demand Generation Manager, ZEBEDEE
Bitcoin transaction software for games
Posted today
Bitcoin transaction software for games
21-100 employees
Posted today
21-100 employees
Company mission
To power real economies in virtual worlds.
Role
Who you are
- 3–5 years in B2B marketing with experience executing a wide variety of demand generation initiatives
- Proven lead-gen track record and fluency in best practices across lead-gen tactics, nurture flows, SQL handoff, and sales alignment
- Data-driven and performance-oriented: comfortable owning attribution and funnel metrics, and thinking in terms of qualified pipeline and revenue, not just high-level impressions
- Games industry expertise (mobile and/or PC/console) with a real understanding of how publishers buy tools and services for their gaming infrastructure
- Experience at a gaming-related fintech or ad tech company is a plus
What the job involves
- We're hiring a Demand Generation Manager to scale marketing programs and further enable the growth of ZBD's business development pipeline for the mobile and PC/console industry
- This role will develop and execute demand gen strategies, working closely with the commercial org (marketing and business development) to drive qualified leads into the pipeline, nurture them, and ultimately contribute to quarterly lead and revenue goals
- You will report to the SVP, Marketing
- Build and deploy full-funnel demand gen campaigns (paid and owned) targeting game publishers from top-tier account lists
- Turn conference presence (GDC, Gamescom, PGC, etc.) into pipeline growth through pre-event account targeting, post-event nurturing, and potential on-site support
- Own the content marketing strategy, including gated content and SEO efforts, to drive qualified leads through ZBD's owned channels (i.e. the ZBD website)
- Experiment with paid ads, partnerships, sponsorships, and account-based marketing to test, learn, and optimize the demand gen playbook for maximum impact
- Partner with commercial leaders to align demand gen efforts with the BD strategy, identify new opportunities, and achieve marketing-attributed revenue targets
- Own demand gen reporting including CAC, funnel conversion, pipeline velocity, and campaign ROI
- Collaborate closely with the marketing and BD teams to understand buyer personas, achieve operational excellence, and contribute to a unified, high-converting GTM strategy
Our take
Over the last few years, gaming and cryptocurrency have become more closely linked, and ZEBEDEE wants to lead the market in providing seamless crypto payment integration within games.
It offers instant, in-game, playable transactions with Bitcoin and provides both tools for developers and an app for gamers, which acts as your wallet and allows for transactions between different games and players.
Although the market has its share of heavyweights, ZEBEDEE stands apart from competitors like Magic Eden, which focuses on NFT marketplaces with integrated gaming and blockchain features. ZEBEDEE, on the other hand, is built from the ground up as gaming software and has already garnered significant backing from industry giant Square Enix. With strong funding at its back, the company is accelerating growth, establishing its position as the leading payments system for the gaming industry.
Steph
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 3 rounds)
Jan 2026
$40m
SERIES C
Jul 2022
$35m
SERIES B
Total funding: $86.5m
Company HQ
Hoboken, NJ
Leadership
Simon Cowell
(Co-Founder & CEO)A former Investment Analyst at Pricoa Capital Group and Investment Manager at Oxford University Endowment Management. They were also Head of Corporate Development at Bitstamp, and Director of Block Explorer.
André Neves
(Co-Founder & CTO)They were a Software Engineer at Lifion and Capsule8, before becoming Director of Engineering at Big Human. Alongside Zebedee, they are Co-founder and Director of Partnerships at Vinteum.
Christian Moss
(Co-Founder & Head of Gaming)Formerly a Freelance Bitcoin and Gaming Software Developer who worked for Madelduck and Indie Square.
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