Lifecycle Marketing Manager, PlushCare
$93.1-106.4k
More information about location
Virtual primary care & mental health treatment
Job no longer available
Virtual primary care & mental health treatment
101-200 employees
Job no longer available
$93.1-106.4k
More information about location
101-200 employees
Company mission
To help all people live longer, healthier and happier lives.
Role
Who you are
- Bachelor’s degree in marketing, communications, technology, or a related field preferred
- 5-8+ years of Direct-to-Consumer lifecycle marketing experience working with an enterprise-grade marketing automation tool (2 years of Braze experience is required.)
- Strong understanding of lifecycle/CRM marketing concepts, strategy, and best practices
- Proven experience executing multiple complex CRM marketing campaigns at the same time
- HTML and CSS editing capabilities, including ability to update content, add links and UTMs, optimize mobile rendering, etc
- Ability to pull performance reports and analyze the data to identify trends and optimizations. Familiarity with tools like Excel, Tableau, Amplitude, Qlik, Looker, etc
- Excellent project management and coordination skills; experience with tools such as Confluence, and Jira
- Strong communication and attention to detail
- Ability to work independently in a fast-paced environment, managing multiple projects simultaneously
- Ability to synthesize operational details into action-oriented takeaways, articulate clear problem statements, and drive business impact from cross-functional teams
What the job involves
- The Lifecycle Marketing Manager will be data-driven and have proven success managing the technical components of omni-channel direct marketing campaigns.
- Reporting to the Sr. Manager of Lifecycle, the ideal candidate will support creation of new campaigns and own supporting the Member Engagement Marketing team on execution of their strategy and programs. The key to success in this role is the ability to manage multiple campaigns across several channels. Position is remote
- Build and execute campaigns in Braze, with an understanding of HTML, CSS, desktop and mobile rendering. Experience creating multi-step touch points across Email, SMS, and Push
- Conduct quality assurance checks on campaign launches and troubleshoot any technical issues related to HTML email templates, list segmentation, and other campaign execution aspects
- Keep various stakeholders up to date on campaign status/updates, raising flags when and where needed
- Monitor email deliverability and list integrity, including initiatives like re-opt-in campaigns for unengaged audiences
- Create and maintain comprehensive process documentation for all marketing automation activities, including campaign workflows, data mapping, segmentation, and quality assurance. Oversee transitions from legacy systems to advanced technologies while maximizing existing capabilities within Accolade’s platforms
- Collaborate closely with Product and Member Marketing teams to share best practices and recommendations to improve campaign efficiency and performance
- Collaborate with analysts to ensure robust reporting to track and assess performance, driving continuous improvements across established metrics
- Identify and implement opportunities to optimize tools and processes proactively
Our take
Accessing healthcare can be a time-consuming and frustrating process. PlushCare solves this problem with its virtual primary care and mental health treatment platform. The company offer's an affordable subscription service which gives users access to doctors, treatments and prescriptions.
PlushCare's founders boast impressive combined experience which spans both telecomms and medicine. This has enabled the company to identify key pain points in the current healthcare system. The company has raised impressive funding, which allowed it to scale its platform rapidly.
PlushCare was acquired by healthcare company Accolade in 2021. This is not only testament to the quality of PlushCare's telemedicine solutions, but will also allow the company to grow and expand at an accelerated pace.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Jun 2020
$23m
SERIES B
Nov 2016
$8m
SERIES A
Total funding: $31m
Company benefits
- Competitive compensation
- Flexible time off
- Healthcare coverage
- Catered meals & stocked kitchen
Company HQ
Rincon Hill, San Francisco, CA
Leadership
Ryan McQuaid
(CEO & Co-Founder)Was Co-Founder & CEO of EagleCraft Motors, before joining AT&T as an Area Sales Manager. Was promoted to Senior Strategy Manager, and developed AT&T's mHealth Platform.
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