VP of Product, Smartly.io
$279-321k
+ Equity grants/stock options & annual performance bonus
AI-powered advertising platform
Job no longer available
AI-powered advertising platform
501-1000 employees
Job no longer available
$279-321k
+ Equity grants/stock options & annual performance bonus
501-1000 employees
Company mission
To unify the full funnel of marketing and break silos between advertisers, marketers, and creatives.
Role
Who you are
- This is a high-accountability role, perfect for a product leader who wants to build and scale with autonomy and speed
- 10–15+ years in product management, including 3–5+ years leading PM teams
- Experience building and scaling B2B SaaS platforms
- Comfort operating in technically complex domains (adtech, AI, creative tooling, marketing tech)
- A track record of shipping impactful features that drove revenue or adoption growth
- Strong business intuition and quantitative fluency
- Domain Expertise (one of the following):
- Creative tooling (Figma, Canva, Adobe, Celtra, etc.)
- Marketing science or measurement (Meta, Google, Amazon, etc.)
- Generative AI or AI-enabled workflows
- Cross-platform campaign management or orchestration systems
- Prefer building over maintaining
- Are energized by ambiguous, high-impact problems
- Can zoom from high-level strategy to API-level detail
- Care about commercial outcomes, not just shipping features
- Want to be deeply involved in product decisions, not just people-manage
What the job involves
- Smartly.io is currently looking for a VP of Product to join our growing team!
- This product management leader will own one or more major product domains across creative tools, marketing science, and AI orchestration
- They’ll be responsible for a significant portion of Smartly’s business as well as building a high-performing team of product managers
- This leader will report into the Chief Product Officer and broadly shape the direction of Smartly
- The role requires operating comfortably at both the executive and IC coach level given Smartly’s stage of growth. Effective partnership with R&D and Commercial teams is a given
- Define and articulate a long-term strategy for your domain(s)
- Translate Smartly’s AI-first ambition into tangible product bets
- Make principled tradeoffs between innovation and near-term revenue
- Drive discovery, validation, roadmap definition, and delivery
- Ensure clear product-market fit before scaling
- Tie initiatives directly to measurable business outcomes
- Influence revenue growth, retention, expansion, and margin
- Partner tightly with Sales and Customer Success to unlock expansion opportunities
- Ensure new features are differentiated, adopted, and monetizable
- Lead and coach a team of PMs across multiple squads and potentially managers down the road
- Raise the bar on product craft, prioritization rigor, and accountability
- Build bench strength and develop future leaders
- Dive into customer calls and product reviews
- Systematize clear product briefs
- Pressure test metrics and experiments
- Unblock cross-functional decisions
Our take
Smartly.io helps advertisers automate their campaigns across the largest media platforms, including Facebook, Instagram, TikTok and Pinterest. After seeing quick success following Facebook’s 2012 IPO, the company now works with over 700 brands including eBay, Uber, Ralph Lauren, Under Armour and TechStyle.
Its suite of tools automatically creates ads and videos from product images - handling budget allocation and audience targeting, as well as analysing where and when to purchase advertising. Consequently, Smartly.io has positioned itself to play a leading role in a market where brand and performance work are converging.
Smartly.io sold a majority stake to Providence Equity Partners in 2019 in a move to further its presence in the US. The company has since gone on to make several acquisitions of its own with Viralspace.ai and Ad-Lib.io. Smartly.io's ability to adapt to evolving advertising trends supports its continued growth, and its introduction of AI-powered intelligence across its platform shows it is keeping up with technology trends too.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Apr 2015
$2.9m
SERIES A
Total funding: $2.9m
Company benefits
- Generous healthcare packages and mental health services
- Career development opportunities, bonus programs and annual performance reviews
- Hybrid working model, with the option to work abroad for up to 30 days
- Company equity options program
- Paid holidays, OOO time and family leaves
Company HQ
Kluuvi, Helsinki
Leadership
Tuomo Riekki
(Co-founder, Board Member & Advisor)Initially served as CPO of the company. Also the founder of Focal and Zero, and previously founded DealMachine and Metrify.io.
Kristo Ovaska
(Co-founder & Board Member)Founder and CEO at Taito.ai. Initially served as CEO of the company. Previously founded Metrify.io, Startup Sauna, and Funrank.
Laura Desmond
(CEO)Also Founder and CEO at Eagle Vista Partners, and Operating Partner at Providence Equity Partners, as well as being a Board Member at Adobe and DoubleVerify. Former CEO of Starcom.
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