Email Marketing Associate, Tia
Consultant
Offers equity. We are targeting compensation of $39 / hour
Holistic women's health service
Be an early applicant
Holistic women's health service
201-500 employees
Be an early applicant
Offers equity. We are targeting compensation of $39 / hour
201-500 employees
Company mission
To enable every person to achieve their own definition of optimal health through science-backed information, access to high-quality care, and community.
Role
Who you are
- This role is ideal for someone earlier in their marketing career who’s excited to learn, detail-oriented, and passionate about creating clear, engaging email experiences
- Proven ability to write clear, engaging, and conversion-focused copy that drives results
- Experience using email platforms and CRM tools (e.g., Iterable, Braze, Klaviyo, HubSpot, or similar)
- A strong eye for design — comfortable working with templates or partnering with designers to bring concepts to life
- Knowledge of Braze
- Analytical mindset and familiarity with A/B testing, reporting, and metrics (open rate, CTR, conversion, retention)
- Excellent project management skills and the ability to manage multiple campaigns at once
- A collaborative, curious, and proactive approach to solving problems and trying new ideas
- 1-2 years of experience in email or lifecycle marketing, ideally in a growth, DTC, or membership-driven business
What the job involves
- We’re looking for an Email Marketing Consultant to support the creation and execution of thoughtful, well-designed email campaigns across our batch calendar and the member lifecycle
- You’ll own the end-to-end process for email campaigns from strategy and audience segmentation to copywriting, design direction, set up and launch, QA, and performance analysis
- You’ll collaborate closely with the Lifecycle team, Growth, Brand, CSI, Product and Clinical teams to turn data and insights into messaging that connects
- Develop and execute the email marketing strategy across batch and select lifecycle campaigns
- Write compelling, on-brand copy that engages members and drives measurable results
- Design emails, ensuring visual alignment with brand guidelines
- Partner with the Lifecycle and CRM team to define segmentation, personalization, and testing strategies that maximize performance
- Own campaign production from brief to build, QA, and deployment
- Monitor and analyze performance metrics to optimize content, design, and frequency for continuous improvement
- Collaborate cross-functionally to ensure email messaging supports broader marketing and business goals
- Stay ahead of email best practices, trends, and innovations in lifecycle marketing
- This is a 30 hour / week role and we expect the contract to run for 12 months
Our take
Tia is an innovative health-care platform for women. The company was created in response to co-founder Carolyn Witte's experience of waiting three-years for an accurate diagnosis of her PCOS. Essentially, it was formed to help other women have a better experience with doctors and health-care providers.
Tia began as a chat-based, Q&A app and has since evolved into a virtual care service. The company prioritises a personalized and integrative approach, which offers a tailor-made care service. Following 2021 funding, Tia opened clinics across California and Arizona, adding to its New York in-person clinic.
As the company look to grow the number of clinics, it will face multiple challenges. Expansion involves entering the world of commercial real estate, legal and insurance contracts that will challenge the largely app-based company, and it will be necessary to ensure they are able to manage this effectively.
Steph
Company Specialist at Welcome to the Jungle
Insights
-13% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Sep 2021
$100m
SERIES B
May 2020
$24.3m
SERIES A
Total funding: $129.3m
Company benefits
- Equal opportunity employer
- Performance-based bonuses
- Work from home opportunities
- We offer every employee health, vision, and dental insurance (with options for dependents, too). And of course — a free Tia membership!
- Unlimited vacation days: we aim to practice what we preach to our patients by encouraging our employees to take time away from work to recharge
- With donation matching programs and community service days, we work to ensure that as a team we’re giving back
Company HQ
SoMa, San Francisco, CA
Leadership
Felicity Yost
(Co-Founder, President & CEO)After studying at Cornell, Felicity worked for over a year as a Management Associate at Bridgewater before spending 2 years as a Product Manager at Owler. In January 2017, she co-founded Tia, serving as COO since then.
Carolyn Witte
(Founding CEO)After studying at Cornell, Carolyn went on to work at Google for 4 years in the Product Marketing team, going on to be Team Lead at Googles Creative Lab.
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