Outbound Growth Manager, PayFit
Payroll automation & HR software for SMEs
Be an early applicant
Payroll automation & HR software for SMEs
501-1000 employees
Be an early applicant
501-1000 employees
Company mission
To support the digital transformation of HR management through an ever-growing range of product features and services.
Role
Who you are
- Minimum 3-5+ years of experience in outbound marketing in the B2B space, with a focus on outbound lead generation and collaboration with Sales teams
- Proficiency in documenting, tracking, prioritizing, and following up on many simultaneous tasks with the ability to hit and exceed deadlines
- Proficiency in CRM, intent-based marketing, and campaign management; experience with tools like HubSpot, Salesforce, LinkedIn Sales Navigator, or similar is a plus
- Strong understanding of the target segment within SMBs
- Analytical and data-driven mindset, comfortable working with intent data, lead scoring, and performance tracking with tools such as Looker Studio, Google Sheets and Pigment
- Excellent communication and project management skills, with a proven ability to drive cross-functional collaboration
- Fluent in French & in English
What the job involves
- We're looking for an Outbound Marketer to join our Growth team, strengthen our outbound strategy, and contribute to high-impact lead generation for our Sales teams targeting SMBs in France, Spain, UK
- This strategic and hands-on role will work under the Growth Acquisition Department and will work closely with our Outbound Sales teams to optimize targeting TAM potential, build intent-based campaigns, and grow a pipeline of high-quality, sales-ready leads
- This role will supervise interns to support account prioritization for Sales
- Identify TAM (Total Addressable Market) opportunities to craft targeted outreach that attract a steady flow of qualified leads, aligning with business goals
- Define and execute targeting segmentation strategies for the 10-100 employee segment, using CRM data, intent signals (e.g.,scoring, content downloads, webinars, website visits) and market insights to engage high-potential leads
- Analyze outbound marketing strategies (e.g.,scoring, content downloads, webinars, website visits) and provide regular reports on key metrics and ROI
- Collaborate with content & design to create compelling content for content downloads campaigns globally
- Collaborate with Sales teams on a weekly basis to ensure alignment on prioritized accounts, follow up on key prospects, and track outreach and conversion sales funnel & signals
- Oversee and establish protocols for content approval workflows, including bypass criteria (e.g. VSB content downloads are properly going into nurturing in France)
- Lead and energize Sales teams around integrated campaigns and GTM playbook, offering proactive updates on campaign goals, outreach tactics, and KPIs
- Enhance sales enablement processes by equipping Sales with the most impactful outreach cadences strategies, messaging, and tools to amplify their effectiveness
- Set up and optimize outbound tools (e.g. outreach, sales nav) in close partnership with Sales Ops, integrating AI-based scoring to help Sales prioritize leads effectively
- Collaborate with Data and Paid Acquisition teams to enrich our database and ensure a consistent, high-quality lead pipeline, leveraging insights to improve targeting accuracy
- Test and implement new outreach tools and technologies, staying on top of industry innovations to support efficient and scalable lead generation
- Drive a creative approach to outbound tactics, identifying opportunities to expand our outreach arsenal and push the boundaries of outbound marketing
- Continuously optimize and refine processes by incorporating data-driven insights, A/B testing, and feedback loops for continuous improvement in lead quality and conversion rates
- Analyze competitors and other B2B SaaS companies outbound marketing strategy to stay up-to-date with the latest trends and incorporate insights into our strategies
Application process
- Step 1 : Discovery Call (Talent Acquisition)
- Step 2 : Interview Manager (Julie)
- Step 3 : Technical Interview (Ella & Pauline)
- Step 4 : Interview Director (Idriss)
Our take
PayFit is one of the fastest-growing SaaS startups in Europe and the largest HR administration platform in France. PayFit is revolutionising HR software by automating payroll and simplifying HR management for SMEs. The company aims to support the digital transformation of SME's Human Resources through a reliable SaaS solution that offers a unique experience to its users.
PayFit leverages its own coding language to customise its software quickly to each market so that its customers can easily process payslips, request holidays and manage their expenses. Most importantly, its solutions are made to be used by anyone without an accounting background or a grounding in local laws, the product promises to do all that heavy lifting for its users.
Payfit has had no trouble securing institutional funding as the company has had no problems with revenue. In fact, Payfit has yet to have a year without revenue increase since its inception. Payfit's 2022 funding round will be used to diversify its suite of products and partner with other companies to improve its customer service.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
45% female employees
45% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jan 2022
$264.1m
SERIES E
Mar 2021
$93.6m
SERIES D
Total funding: $450.9m
Company benefits
- Flexibility: We believe this is key to giving your best and fulfilling yourself. We offer the possibility to work outside our offices, as well as abroad for a defined period. Some additional requirements may apply depending on the nature of the role and level of experience
- Training and development: At PayFit, we have a learning platform where you can learn new skills every day with our support. We also offer English courses to make you feel more comfortable
- Career development: We want you to progress and be free to choose the direction in which you wish to evolve; internal mobility is possible
- Well-being: A gym in our offices in Paris and a Gymlib membership with preferential rates
- Health insurance: Mutuelle Henner (covered 60% by PayFit) as well as 4 free sessions with a psychologist and online support with Moka Care
- Meals: €9 of meals per day worked with the Swile card
- Public transport: 50% of public transport is covered by PayFit or assistance with a bicycle rental subscription
- Remote working budget: Teleworking budget to help you get set up and loan of a Macbook to work in the best conditions
- Holidays: 5 weeks of paid leave + RTT
- Parenting measures: 20 weeks of maternity leave covered by PayFit and 4 weeks of leave for the second parent
Company values
- Kindness: We are attentive to everyone's well-being and opinions
- Excellency: Our goal is to improve and achieve better results every day
- Humility: We want to remain humble and transparent in order to always grow
- Passion: We are the architects of PayFit's success
Company HQ
Europe, Paris, France
Articles
Leadership
Ghislain de Fontenay
(Co-Founder)Self-taught Web Developer. After co-founding PayFit France in 2015, they served as the CTO for 4 years before becoming the Director of Innovation Lab.
Florian Fournier
(Deputy CEO)Studied Mathematics and Physics at École Polytechnique. They co-founded Espirit Co.
Firmin Zocchetto
(CEO)Studied at ESCP Business School and worked at Citi for 6 months before starting PayFit.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Diversity, Equity & Inclusion at PayFit
- We put on unconscious bias workshop and trainings for our team members
- To create an environment that is as inclusive as possible, we suggest to our candidates to share anything that would facilitate work for them at PayFit, whether it be regarding material, flexibility or anything else
- We have partnerships with platform such as 50intech etc
Share this job
View 2 more jobs at PayFit