Search Engine Marketing Product Manager, NewsBreak

• Bachelor’s degree or higher in Marketing, Business, Statistics, Computer Science, or a related field from a well-recognized institution (top university preferred)
• 3+ years of experience in SEM or paid search marketing, with proven ability to manage large-scale campaigns
• Hands-on experience with Google Ads, Bing Ads, and other major search platforms
• Strong analytical and quantitative skills; proficiency in Excel, SQL, or BI tools (e.g., Looker, Tableau, Data Studio)
• Excellent communication skills and ability to collaborate cross-functionally

Desirable

• We are looking for a dynamic and innovative SEM (Search Engine Marketing) Product Manager with solid expertise in paid search acquisition
• The ideal candidate will leverage keyword strategy, bidding optimization, and data analysis to drive high-quality traffic and maximize conversions
• Manage and optimize paid search campaigns on Google Ads, Bing Ads, and other search engines to acquire quality web traffic
• Conduct keyword research, grouping, and bidding optimization to improve account structure and campaign performance
• Design and execute A/B tests on ad creatives, copy, and landing pages to improve CTR and CVR
• Monitor, analyze, and report on SEM metrics (CTR, CVR, CPC, CPA, ROAS) to ensure data-driven decision-making
• Collaborate with SEO, content, product, and analytics teams to drive holistic growth strategies
• Track user journey and conversion funnel performance with analytics tools (Google Analytics, Adobe Analytics, etc.)