Senior Marketing Operations Manager, Mixpanel

• 7+ years of experience in marketing operations, revenue operations, marketing analytics, or related analytical roles within a high-growth B2B, SaaS, or tech environment
• Strong data analysis and financial modeling skills, with the ability to work with complex datasets
• Expertise in marketing analytics, attribution modeling, campaign tracking, and funnel metrics such as CAC, LTV, and ROI
• Hands-on experience with Salesforce, marketing automation tools (e.g., Marketo, HubSpot, Customer.io), and BI platforms (e.g., Tableau, Looker)
• Experience in SQL & Data Manipulation - Ability to extract and manipulate data from databases for deeper analysis
• Exceptional communication and stakeholder management skills to drive cross-functional collaboration
• Strong project management experience, with the ability to prioritize tasks, manage multiple initiatives, and execute within deadlines
• High attention to detail, intellectual curiosity, and a passion for driving business impact through data-driven decisions

Desirable

• The Marketing Operations team at Mixpanel partners closely with Marketing Leadership to develop core processes, and execute campaign operations, tooling, automation, and reporting to run the Marketing team
• We build and optimize core operational processes, facilitate key decision-making, and drive efficiency in marketing execution—ensuring we deliver on our growth objectives
• As a Senior Marketing Operations Manager, you will be responsible for executing on key marketing operations including campaign operations, campaign reporting, campaign attribution, ROI analysis, and audience management/data enrichment at scale.
• This role requires a blend of analytical expertise, strategic thinking, and operational excellence to optimize marketing performance and support the scalability of marketing initiatives
• Automation Workflows: Own and optimize marketing automation workflows using Hightouch to sync customer data across systems and deliver highly targeted campaigns. Maintain and optimize automated campaigns
• Automated Programs: Develop and implement automated sales outbound campaigns tied to intent signals (job change data, G2 intent, etc.) and lifecycle marketing programs (e.g., onboarding, re-engagement, upsell, churn prevention) by leveraging real-time customer data
• Segmentation/Audience Management: Ensure high-quality audience segmentation and targeting by integrating Hightouch with CRM (Salesforce), marketing automation tools (Customer.io, etc.), and sales automation tools (Outreach)
• Data Pipelines: Design and maintain scalable data pipelines to automate the flow of customer and marketing data between Hightouch, CRM, marketing automation platforms, and analytics tools
• Forecasting & Planning: Own marketing contribution forecasting, pipeline modeling, and goal-setting to align with revenue objectives
• Campaign & Attribution Analysis: Evaluate the effectiveness of marketing programs, track conversion rates, and provide recommendations to optimize performance
• Operational Efficiency: Drive continuous improvement in marketing workflows, reporting cadences, and governance processes, ensuring data-driven decision-making
• Tech Stack & Data Management: Leverage and optimize tools such as Salesforce, marketing automation platforms, and analytics tools to improve reporting and data integrity
• Strategic Project Leadership: Support company-wide strategic initiatives by providing insights and executing operational improvements that enhance marketing impact