Field Marketing Specialist, ActiveViam

• If you believe that data analytics can contribute to making Financial Services a more accountable and risk-aware business in an ever-increasing volatile environment, ActiveViam is the right place for you
• This role is ideally suited to candidates who are looking to further develop their marketing skills in a fast-paced Fintech firm with ambitious growth plans
• You will need to be a self-starter, with the ability to work independently and collaborate with cross-functional teams
• Curious, collaborative, and results-driven, you are ready to take ownership of campaigns and contribute directly to the success of the region
• 2-3 years’ professional-related experience
• Strong track record of campaign planning and coordination
• Ability to work independently to execute campaigns and activities at pace
• Excellent organizational and time management skills to handle multiple projects and deadlines effectively
• Ability to work collaboratively with regional team members to localize messaging and campaign content
• B2B technology marketing experience - ideally in the financial sector

Desirable

• We are seeking a Field Marketing Specialist to support our North American team with marketing activities that will increase awareness, accelerate pipeline generation and drive revenue for ActiveViam
• Based in our New York office, you will work closely with our Sales & Solutions Engineering teams to execute localized campaigns and events, as well as supporting the marketing team with the communications strategy
• This role reports to the Head of Marketing, based in London (UK)
• Execute regional field marketing programs including events, webinars, digital advertising and email campaigns to engage prospects and customers
• Collaborate with team on campaign coordination and targeting, providing insights to develop localized campaigns to drive pipeline growth
• Work with the marketing team to adapt corporate messaging, campaigns and marketing assets for regional relevance
• Lead on communication plans including sourcing and drafting corporate announcements and customer stories, and managing their publication and distribution across multiple channels
• Localize content for digital advertising campaigns
• Coordinate regional events including sponsorships and trade shows, and manage the end-to-end delivery of a regional customer event
• Coordination of thought leadership opportunities through third-party sponsorship opportunities
• Conduct market research on key themes and topics for input into the social media content plan
• Utilize marketing automation tools and CRM systems (HubSpot, GitHub and Gong) and develop efficient workflows for full campaign lifecycle management
• List building, campaign performance tracking and lead management to ensure alignment with sales goals