SEO Strategist, Zocdoc
$116.9-150k
API connecting patients to doctors
Job no longer available
API connecting patients to doctors
1001+ employees
Job no longer available
$116.9-150k
1001+ employees
Company mission
To give power to the patient by delivering the accessible, seamless, and simple experience patients expect and deserve.
Role
Who you are
- Deeply motivated to help patients find and book care through SEO
- A builder who thrives on developing scalable SEO systems that improve discoverability and conversion
- Analytical and experimental, using data to identify content gaps, booking opportunities and test improvements
- A collaborator who enjoys working across product, engineering, design, and marketing teams
- Excited to make measurable contributions to patient acquisition and bookings through organic search
- Experienced in enterprise-scale SEO (100k+ URLs, multiple content types)
- Serious about your craft, but not about yourself — you believe in progress before perfection and can laugh along the way
- Motivated by transforming how people experience healthcare
- 3–5 years of experience in SEO, with a strong focus on B2C content optimization and organic growth
- Expertise in keyword research, on-page optimization, and conversion-focused SEO strategies
- Proficiency with SEO tools (Google Analytics, Search Console, SEMrush, Ahrefs, STAT, Screaming Frog, Botify)
- Strong skills in data visualization and reporting (e.g., Looker, Tableau, SQL, or similar)
- Excellent written and verbal communication skills with an eye for detail
- Analytical and experimental mindset, able to translate performance metrics into strategic recommendations
- Proven ability to work cross-functionally with product, content, design, and engineering teams
- Ability to anticipate and adapt to changes in search behavior, including AI-driven and generative discovery experiences, ensuring Zocdoc remains visible and competitive as search evolves
- Bonus: Experience in healthcare, marketplace platforms
What the job involves
- This role owns SEO for Zocdoc’s patient booking marketplace while also supporting organic visibility and adoption of provider and enterprise products that power the platform
- Owning the SEO strategy for patient, provider, and enterprise-facing pages to drive visibility, trust, and conversion through organic search
- Conducting deep keyword and competitor research to identify content gaps and growth opportunities across all marketplace use cases
- Partnering cross-functionally with product, design, and engineering to embed SEO best practices into new booking flows and marketplace surfaces
- Building and maintaining a scalable content engine across a massive, dynamic page inventory to capture high-intent patient keywords
- Optimizing on-page elements—including metadata, structured data, and internal linking—to improve the performance of doctor profiles and product pages
- Supporting the adoption of provider and enterprise tools by improving how product capabilities surface in organic search results
- Monitoring rankings, traffic, and booking signals, then translating that data into actionable recommendations for stakeholders
- Identifying and testing SEO-driven improvements, using performance data to iterate on content structure and discoverability
- Evaluating how content surfaces in AI-powered and generative search experiences, applying structured data to ensure visibility and accuracy
- Delivering measurable organic growth by improving rankings and traffic that directly impact patient bookings
- Collaborating with marketing and engineering teams to align SEO initiatives with Zocdoc’s broader growth and product roadmaps
- Shaping product experiences using real-time search insights to ensure booking flows remain discoverable as algorithms evolve
- Key Performance Indicators:
- Improved rankings for high-intent patient booking keywords
- Growth in organic traffic to patient-facing pages
- Increase in completed patient bookings attributable to SEO-driven traffic
- Engagement and conversion metrics across the booking funnel (CTR, time on page, booking completion rate)
- Visibility and traffic growth for provider solution tools influenced by SEO
- Clear, data-driven reporting on KPIs to stakeholders, translating performance into actionable recommendations
Our take
The healthcare system often runs on inefficiencies; patients call outdated directories, wait weeks for a visit to a professional and are often hit with surprise bills. Zocdoc was founded to streamline the fragmented healthcare experience by putting the patient first.
The platform allows millions of users each month to view open appointment times with doctors, book instantly online, read verified reviews, and keep up-to-date with checkups. The platform works for both in-person and virtual care – the latter of which has seen a substantial increase in demand. Zocdoc is one of the few companies tackling these problems in healthcare.
The company has solidified its position in the SaaS space, in part by forming partnerships with companies such as WellHive, a leader in digital care, to drive healthcare support for veterans. Moving forward, Zocdoc will continue to invest in its platform to optimise its services for its users.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Feb 2021
$150m
GROWTH EQUITY VC
Aug 2015
$130m
SERIES D
Total funding: $374m
Company benefits
- 100% paid employee health benefit options
- Vacation and parental leave packages
- Lunch and snacks on us (in-office)
- Cell phone reimbursement
- Corporate wellness programs with Headspace and Peloton
- Employer funded 401(k) match
Company HQ
SoHo, New York, NY
Leadership
Oliver Kharra
(Co-Founder & Co-Founder)Oliver trained as a doctor in Germany before moving into consulting where he worked for McKinsey. During his seven-year tenure at McKinsey & Co., Oliver developed and implemented new patient utilization models for the national health services of a number of governments and major hospital chains
Nick (Nikhil) Ganju
(Co-Founder & Chief AI Officer)Nick has extensive experience in product development, database management and site architecture. He was responsible for building the earliest iterations of ZocDoc and directly overseeing its development for many of its first years
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