Vice President of Publisher and Distribution Partnerships, ID5
+ Stock options
More information about location
Adaptive identity for omnichannel advertising
Job no longer available
Adaptive identity for omnichannel advertising
21-100 employees
Job no longer available
+ Stock options
More information about location
21-100 employees
Company mission
To elevate digital advertising through Adaptive Identity and better connections.
Role
Who you are
- 12+ years experience selling or business development in AdTech
- 5+ years of management experience, including building and scaling a team
- Demonstrable track record of leading a team to achieve, if not exceed goals
- Strong executive presence and communication skills - experience selling into multiple stakeholders across an organization including C-suite
- Deep knowledge of programmatic advertising
- Can confidently explaining technology based solutions
Desirable
- Strong professional network of contacts across publishers, including CTV broadcasters and mobile application publishers/developers
- Early stage start-up experience (companies <100 people)
- Experience with NA, APAC, EMEA, LATAM global market dynamics
- Well informed and interested in regulatory trends surrounding consumer privacy, the programmatic landscape and players within the online media ecosystem
What the job involves
- The Vice President of Publisher and Distribution Partnerships will lead the team responsible for expanding, retaining and strengthening the ID5 ID’s global footprint
- In this new role, they will be responsible for scaling Publisher Operations, Publisher Development and Distribution Partnerships with media properties and technology platforms to enable easier access and adoption of the ID5 ID
- They will work closely with counterparts across the ID5 leadership team, particularly those in Sales, Global Services and Marketing, to collaborate in support of common goals to improve ID5 solutions across web, mobile app and CTV environment
- This role is not responsible for direct revenue maintenance or growth
- Reporting to: Chief Commercial Officer
- Develop executable strategies for achieving company’s global ID distribution goals across web, mobile app and CTV channels
- Manage and scale a team, including Director level reports and their direct reports
- Act as executive sponsor for some of ID5’s most strategic, high profile partnerships
- Speak on ID5’s behalf at industry conferences, panels and events
- Develop goals and provide detailed updates across key performance metrics
- Demonstrate internal leadership, engaging in cross-functional collaboration to evaluate viability and resource needs of potential distribution partnerships
- Provide on-going market feedback to C-suite, peers and broader ID5 organization
- Negotiate great distribution deals for ID5, including knowing when to “walk away”
Our take
Digital marketers use cookies to identify their clients' users and personalise ads toward them, but the associated privacy issues are resulting in data giants such as Google proposing plans to ban them. This will significantly reduce the impact of digital marketing campaigns unless a new system for user identification arises.
ID5 provides identity infrastructure for digital marketing companies, taking a privacy-first approach by maximising how first-party proprietary data is used, preventing reliance on cookies. The company has taken a shared approach to its privacy-first data infrastructure, enabling companies to exchange data to improve audience match rates, measure the value of the data, and facilitate people-based marketing strategies.
Despite competition in the privacy-first proprietary data market, ID5 stands out through its end-to-end user recognition and measurement toolset, helping companies not only identify their users but also measure their marketing impact on them. Furthermore, its shared infrastructural approach shows the potential to contribute toward a large-scale data ecosystem, as opposed to only benefiting companies on a granular level. And leading software companies, such as Microsoft, are taking interest in and partnering with ID5 due to these USPs.
Steph
Company Specialist at Welcome to the Jungle
Insights
110% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Apr 2024
$20m
SERIES B
Mar 2021
$6m
SERIES A
Total funding: $27.2m
Company benefits
- Annual leave: 28 days paid time off, plus bank holidays
- Wellness Stipend: $/€/£100 per month
- Learning and Development: $/€/£1800 per year
- Retirement Savings Plan: Available in the USA and UK
- Healthcare: Comprehensive health, vision, and dental coverage (Aetna/Bupa)
- Equipment Fund: Home office equipment stipend of $/€/£1200
- Cell Phone Reimbursement: $/€/£50 per month
- Tech Setup: Your choice of laptop
- Flexible Co-Working: WeWork membership
- Equity for all: Every team member receives stock options to share ID5's success
- Parental leave: 12 weeks fully paid, regardless of location or caregiver status
Company HQ
City of London, London, UK
Leadership
Mathieu Roche
(Co-Founder & CEO)Experience as Managing Director of HI-MEDIA UK. Global Business Development Director for WEBORAMA from 2006 to 2017.
Pierre-Antoine Durgeat
(Co-Founder & CPO)Experience as Founder and Partner of NovaCodex from 2009 to 2013. CEO & Founder of ADventori since 2008.
Share this job