Field Marketing Manager, Meltwater
$86-115k
OTE
$85-100k
BASE
+ 15% quarterly bonus
Online media monitoring software
Open for applications
Online media monitoring software
1001+ employees
Open for applications
$86-115k
OTE
$85-100k
BASE
+ 15% quarterly bonus
1001+ employees
Company mission
To innovate, provide best-in-class service, and deliver sustainable growth through our technology and our people.
Role
Who you are
- Bachelor's degree in Marketing, Business Administration, or related field
- 4+ years of marketing experience in a B2B/SaaS company
- 2+ years of experience in customer marketing
- Proven success in developing and executing end-to-end marketing strategies that resulted in significant lead generation and revenue growth for B2B/SaaS companies
- Strong experience in client and prospect communications, acquired from either sales or marketing roles
- Excellent written and verbal communication skills
- Track record of effectively collaborating with and influencing cross-functional marketing and sales teams, fostering a culture of teamwork and innovation
- Committed to building strong internal partnerships and driving alignment between marketing and sales teams
- Proven drive and a continuous learning mindset
- Solid project management skills, including the ability to lead and collaborate with cross-functional partners, prioritize high-impact activities, and manage multiple complex projects concurrently
- Understanding of field business and target audiences
- Marketo and Salesforce experience is a plus
- Openness to a hybrid work schedule, requiring in-office presence for 2 days a week
- Legal authorization to work in the country of hire is mandatory for this position
- An ability to think big-picture while delivering on the details
What the job involves
- Meltwater is seeking a dynamic, results-oriented, and data-driven Field Marketing Manager to join our expanding Americas Marketing team supporting our customer success organization
- In this role, you will collaborate with the Field Marketing unit to devise and execute strategic growth campaigns and events, fueling inbound leads, and contributing to pipeline growth and revenue for the sales team
- As a key player in both the marketing and field sales teams, the Field Marketing Manager will report into the Senior Field Marketing Manager, Americas
- You'll manage and drive field marketing campaigns and growth initiatives by developing and executing diverse upsell and cross-sale programs, mastering various marketing platforms, and coordinating the creation of marketing assets for campaigns
- Act as the campaign expert for all marketing campaigns respective to the customer success organization and events run by the Americas field marketing team, ensuring seamless execution and alignment with overarching marketing strategies
- Support the Customer Success and Account Managers by providing assets, assisting in strategic marketing inbound outreach, understanding the customer and prospect segments of the field sales team, and identifying opportunities for new business, upsell, and cross-sell to align with company goals
- Collaborate cross-functionally with sales, design, product, content marketing, CX, and other marketing teams to optimize campaigns and workflows
- Support and oversee various projects, including events, webinars, email marketing, material productions, and third-party partnerships
- Optimize outreach strategies and contribute to nurturing marketing leads effectively
- Write, edit, and proofread copy for marketing campaign materials, and assist in managing the development of creative marketing assets such as landing pages, ads, and copy
- Analyze Return on Investment (ROI) and evaluate the effectiveness of Field and marketing programs
- Assist Meltwater’s corporate marketing team in the planning and execution of our annual flagship Summit in NYC
Our take
Meltwater's software analyzes and provides insights on posts across all major social media platforms, blogs, and news sites, enabling companies to make more informed marketing and operational decisions.
Launched in Norway in 2001 and later moving its headquarters to San Francisco, Meltwater has become a leading player in the media monitoring industry. It is an industry that is expected to double in value as the volume of data grows, making it increasingly challenging to derive meaningful insights.
Over the past two decades, Meltwater's growth has been fueled by strategic acquisitions of complementary businesses, enhancing its technology stack. Since going public in early 2021, and with major clients like Google, Ogilvy, The Economist, and Santander, Meltwater is poised to expand its operations beyond the 150 countries it currently serves.
Freddie
Company Specialist at Welcome to the Jungle
Insights
3% employee growth in 12 months
Company
Funding (2 rounds)
Dec 2023
$65m
GROWTH EQUITY VC
Mar 2019
$175m
GROWTH EQUITY VC
Total funding: $240m
Company benefits
- Enjoy flexible paid time off that allows you to have an enhanced work-life balance
- Excellent medical, dental, and vision options
- 401(k) matching, life insurance, commuter benefits, and parental leave plans
- Collaborative, transparent and fun loving office culture
Company HQ
Financial District, San Francisco, CA
Leadership
John Box
(CEO, Not Founder)A Meltwater veteran, they began as a Sales Manager in 2004. Climbed the ranks through roles as a Regional Managing Director, Global Sales Director, and EVP of Meltwater Social before becoming CEO in 2020.
Jørn Lyseggen
(Founder, Executive Chairman)Founded Meltwater in 2001, and led the company through growth and numerous acquisitions of other businesses before promoting John Box to CEO.
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