Head of Marketing, Torch Technology
$160-180k
+ Equity
More information about location
4-5 days a week in office
Ordering & inventory tech for dental practices
Open for applications
Ordering & inventory tech for dental practices
101-200 employees
Open for applications
$160-180k
+ Equity
More information about location
4-5 days a week in office
101-200 employees
Company mission
To improve the lives of healthcare providers by simplifying supply ordering, providing transparent pricing, and modernizing a previously outdated ordering process.
Role
Who you are
- Scrappy, strategic marketer who thrives in fast-paced environments and knows how to establish foundational programs and evolve them into scalable systems
- 5–8 years of professional experience, with 5+ years in B2B Marketing
- 2+ years of people management experience
- Experience in Series A/B software companies targeting small businesses (e.g., dental, medical, legal, finance, fitness, skilled trades or hospitality verticals)
- Track record of success owning demand gen and campaign strategy in high-growth environments
- Fluency across digital and traditional marketing channels including paid media, email, content, nurture and outbound
- Strong storytelling instincts and able to create customer-centric content across the funnel
- Data-driven decision-making orientation, with familiarity in attribution, funnel metrics and marketing automation tools
- Hands-on experience building from the ground up through channel testing, budgeting, vendor selection, and marketing ops
- Comfort working cross-functionally with sales, customer success, revenue operations, product and engineering teams
- Confident operator with a bias for ownership and follow-through
What the job involves
- As Head of Marketing you will build and scale Torch Dental’s marketing function, owning both strategy and execution across key areas such as demand generation, campaign execution, content development, and brand storytelling
- Reporting to the SVP Sales, you’ll partner closely with sales, product, and leadership to design a high-performance engine that fuels revenue growth, deepens brand resonance, and sharpens Torch Dental’s go-to-market strategy
- This is a player-coach role where you’ll roll up your sleeves to ship campaigns, guide team members, and optimize the full-funnel marketing lifecycle
- You’ll play a key role in defining Torch Dental’s position in the market by leading messaging, content, and demand generation efforts that convert prospects into customer advocates
- This role is designed for a builder who thrives with both structure and autonomy
- You’ll inherit a foundational set of brand assets, messaging frameworks, performance baselines, and marketing infrastructure to accelerate your ramp
- You’ll inherit a strong starting point and have full autonomy to shape and scale the function based on business needs
- You’ll work directly with the SVP of Sales and cross-functional leaders to gain deep context on our product roadmap, sales motion, customer segments, and strategic priorities
- In your first 30–60 days, we’ll focus on:
- Immersing you in the core supply ordering product and our customer acquisition strategy
- Equipping you with context on our segmentation and lead scoring models
- Bringing you into go-to-market strategizing for our newest product, an AI-powered Claims Assist tool
- Aligning on key growth metrics, budgets, and available resources
- As the team grows, you’ll have the opportunity to shape not just Torch Dental’s marketing strategy, but also its internal marketing career paths, training frameworks, and systems for scale
- Monday - Friday 8:00 AM - 5:00 PM CST
- Own the end-to-end demand generation strategy, including inbound, outbound, and partner campaigns
- Develop and manage campaign execution across digital, email, content, event, and direct marketing
- Define and monitor KPIs for MQLs, SQLs, proper attribution, budget efficiency, and funnel velocity in partnership with RevOps
- Develop and grow a high-performing team while contributing directly to high-impact campaigns and team growth
- Align tightly with sales to optimize lead handoff, improve funnel conversion, and shorten sales cycles
- Lead positioning and messaging strategy to strengthen Torch Dental’s market presence
- Manage marketing budget and work with external agencies/vendors as needed
- Support brand initiatives such as customer testimonials, product launches, and event activations
- Build and maintain Torch Dental’s marketing tech stack (Nice to haves: Hands-on experience with HubSpot Marketing Hub, SFDC Sales CRM, Wordpress CMS, RevenueHero Routing, or similar tech stack)
- Conduct win/loss analysis and market research to inform content and campaign strategy
- Lead a high-impact marketing function with ownership over both an established GTM engine and the ground-up launch of a new product with clear product-market fit
- Join a leadership team that views marketing as a strategic driver of growth and influence company-wide priorities and outcomes
- Supportive, collaborative culture that celebrates both experimentation and execution
- Enjoy a fun, fast-paced work culture with regular team lunches, happy hours, and offsite events
- Be part of a venture-backed startup with strong unit economics, loyal customers, and a clear path to profitability
Our take
For many dental practices, procurement can be a time-consuming and frustrating process which takes them away from their patients. Torch Dental solves this problem with its all-in-one procurement technology.
Torch's eCommerce software platform is geared towards not only saving dental practices valuable time, but it can save them money too. Unsurprisingly, this has proven popular with dental practices, which are under mounting pressure due to demand.
The office-based healthcare supply industry is worth over $100 billion, and companies like Torch stand to make impressive gains in the coming decade. If Torch can invest further in its outreach, and scale its user base, it could see growth skyrocket.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
37% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Mar 2024
$10.5m
SERIES B
Jul 2023
$28m
SERIES B
Total funding: $70.5m
Company benefits
- 401k benefits with Slavic
- Unlimited paid time off (PTO)
- Maternity and Paternity leave
- Medical and dental coverage with Aetna
- Work from home stipend
- Commuter benefits for hybrid employees
- Fully stocked pantry and fridge for hybrid employees
Company HQ
Civic Center, New York, NY
Leadership
Khaled Boukadoum
(Co-Founder & Co-CEO)Previously worked in M&A at RBC Capital Markets and as a Private Equity Investor at The Blackstone Group.
Drew Werner
(Co-Founder & CTO)Previously worked as a Software Engineer at Datadog, and as an Engineering Manager at Dropbox.
Yassine Boukadoum
(Co-Founder & Co-CEO)Previously worked as an Investment Banking Associate at Stifel Financial Corp., before working in Product at SmartAsset.com.
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