Senior Demand Generation Manager, 15Five
$150-170k
+ Equity + Bonus
Continuous performance managment software
Open for applications
Continuous performance managment software
501-1000 employees
Open for applications
$150-170k
+ Equity + Bonus
501-1000 employees
Company mission
To create highly-engaging, high-performing oranizations by helping people become their best selves.
Role
Who you are
- You’ll bring innovative thinking, deep curiosity, and a data-driven mindset to lead demand generation in a high-growth, fast-paced SaaS environment
- You live and breathe B2B SaaS pipeline creation—every decision starts with data, conversion, and ROI
- You know the difference between demand creation and demand capture and can articulate your strategy for both
- You regularly follow content from Revenue Vitals, Refine Labs, and other modern GTM thought leaders
- You’re not here to "run what's already running"—you’re energized by building and optimizing programs that work at scale
- You bring creativity and agility—equally comfortable in performance dashboards and creative brainstorms
- You take extreme ownership of pipeline goals and drive alignment across GTM teams
- 7+ years in B2B SaaS demand generation with a proven track record of pipeline and revenue impact
- Experience in high-velocity startup or scale-up environments (ARR <$100M, high growth)
- Deep expertise in HubSpot, campaign reporting, lead scoring, attribution modeling, and nurture workflows
- Strong understanding of modern full-funnel GTM, with experience across paid, organic, events, and lifecycle marketing
- Comfortable with ambiguity and energized by fast-paced environments
What the job involves
- As Senior Demand Generation Manager at 15Five, you’ll support the development of our Demand Generation strategy and fully own execution
- You’ll be responsible for building and optimizing high-quality, high-intent pipeline that converts quickly to revenue—spanning both new logo acquisition and customer expansion
- This is a builder role, not a maintainer
- Campaign Strategy & Execution
- Own pipeline generation across paid, organic, outbound assist, and lifecycle channels in alignment with GTM goals
- Build and launch integrated campaigns that drive net-new acquisition and move prospects through the funnel
- Design and scale nurture programs that increase engagement and conversion velocity
- Partner closely with Sales Development to ensure seamless lead handoffs, aligned messaging, and feedback loops
- Content Strategy & Conversion
- Collaborate with content and product marketing to create campaign assets optimized for funnel performance
- Support content optimization for SEO, engagement metrics, and conversion
- Analyze campaign performance, identify bottlenecks, and take action to improve ROI
- Build dashboards and reporting frameworks to monitor pipeline contribution, conversion rates, and channel effectiveness
- Implement audience segmentation and personalization strategies to increase engagement and funnel efficiency
- Own HubSpot for campaign execution, email workflows, lead scoring, and attribution modeling
- Continuously improve and optimize campaign operations, lead flows, and tracking infrastructure to improve performance per dollar
- Work hand-in-hand with Sales, RevOps, Account Management, and Digital Engagement teams to align campaign strategy with GTM motions
- Embrace and execute against the modern demand gen philosophy inspired by Chris Walker / Refine Labs
Our take
The Employee Feedback Software market is expected to see a great rate of expansion in the coming years due to growing demands in the healthcare industry. It's no surprise then that there's a rising awareness of the benefits involved in the market, a market in which 15Five plays a key role.
By providing the Positive Product Design™, aligned with the latest positive psychology research, 15Five is one step above its competitors being the only company in the business that offers this software.
This approach has gained the company clients including Spotify, American Red Cross and Pendo. Along with backing from investors such as Siemens, Matrix Partner and Origin Ventures, accelerating its vision and solutions.
Steph
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jul 2022
$52m
SERIES C
Jun 2019
$30.7m
SERIES B
Total funding: $85.9m
Company benefits
- Medical, dental, and vision care
- Fertility consulting assistance
- 24/7 online therapy assistance
Company HQ
SoMa, San Francisco, CA
Leadership
David Hassell
(Executive Chairman & Founder)Co-Founder & former Facilitator at Strategy Day. Previously worked as an Advisor at Kite Adventures.
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