Director of Marketing, Easol
3-5 days a week in office
All-in-one platform for experience businesses
Posted today
All-in-one platform for experience businesses
21-100 employees
Posted today
3-5 days a week in office
21-100 employees
Company mission
To enable a generation of experience creators to love what they do.
Role
Who you are
- 10+ years of experience in marketing with a proven track record of developing and executing successful data-driven growth strategies across multiple markets. Experience as a marketing expert in a fast-paced SaaS environment and working across multiple channels
- Deep understanding of analytics tools, marketing automation platforms, CRM systems, and proven experience with A/B testing and performance optimisation
- Strong interest and knowledge of AI development and application across B2B marketing
- Ability to analyse data, derive actionable insights, and make data-driven decisions
- Proven track record of managing external freelancers or third-parties to deliver high-quality results
- Excellent communication skills, with the ability to present complex data clearly to senior management, and build strong working relationships
- Expertise in developing and managing marketing budgets to maximise ROI
- Strong network of producers and freelancers to support execution
- Strong organisational and time-management skills
- Experience leading cross-functional teams and managing multiple projects
- Nice To Have: Experience in building and managing a marketing team, preferable across different locations
What the job involves
- We’re hiring a Director of Marketing (player-coach) to own demand generation, lifecycle/CRM, and product marketing for Easol across our two core verticals - music and location-based entertainment ($30bn+ TAM)
- You’ll lead strategy and hands-on execution to create pipeline, scale ABM to target accounts, create compelling sales collateral, and amplify the Easol brand (working closely with the Brand team)
- Being successful will require partnering with Sales, Customer Success, and Brand, and deploying AI-enabled workflows to raise productivity
- It will also require being highly analytical and data-driven
- This is a high-impact role with a large individual contributor element, and will also require management of a current marketing team member, any freelancers, and the wider marketing budget
- As we evolve you build out the foundational team (content, CRM, events)
- The ideal candidate will have a proven track record of scaling businesses in a fast-paced SaaS environment
- We are hiring now as Easol continues to grow rapidly
- With our roots in music, we have now added a second core market, location-based entertainment, and have ambitious plans
- We move fast and are ready to scale up our marketing efforts
- All we need is the right person to lead on this!
- Own pipeline creation through content marketing, SEO, AI-search optimisation, performance marketing, ABM, PR, and events
- Sales enablement including but not limited to customer case study development and other key collateral
- Product and lifecycle marketing including email marketing, in-app communications, and support of customer success
- Build out and manage consistent social media content strategy, ensuring that we are front-of-mind with key industry stakeholders. Manage the marketing budget and track financial performance to maximise ROI and control CAC. Present regular performance reports and insights to leadership and stakeholders
- Drive Easol’s AI strategy within the marketing function, leveraging AI tools and technologies to continuously enhance performance, productivity, and efficiency
- Work with our Brand Team to expand Easol’s brand awareness and positioning in target markets through creative, impactful campaigns, PR initiatives, industry partnerships, and thought leadership opportunities
- When required, procure and manage freelancers and strategic agency relationships, maintaining high standards and ensuring all agency outputs consistently meet Easol’s brand expectations and business goals
Salary benchmarks
Our take
Easol was founded in 2017 by husband and wife team Ben and Lisa Simpson with the intention of becoming the world's first all-in-one SaaS platform for experience commerce. The company aims to bring vital experience commerce tools all into one synchronised place.
Easol empowers entrepreneurs by removing the need to outsource their business to traditional e-commerce platforms, booking platforms or experience marketplaces such as Airbnb. This appeals directly to bosses looking to maintain full ownership of their business, and to streamline the labour-intensive and hands-on booking and tracking processes.
The company is taking advantage of the growing experience market, as more and more businesses are founded to provide the rising demand for unforgettable experiences. After a difficult few years, the experience market is set to boom, and Easol has enjoyed a $30 million funding round in 2024, which will be used to invest in their US presence off the back of opening a hub in New York.
Freddie
Company Specialist at Welcome to the Jungle
Insights
100% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Feb 2024
$30m
SERIES A
Apr 2022
$0.1m
GRANT
Total funding: $59.8m
Company benefits
- 25 days of holidays plus public holidays
- Equity
- Gym Membership worth £30
- Headspace membership
- Development & Coaching Budget
- £1,000 Personal Deep Week Budget
- Design your own Setup Budget
- £35 per month mobile phone contribution
Company HQ
Shepherd's Bush, London, UK
Articles
Leadership
Ben Simpson
(CEO & Co-Founder)They were the managing director of youth marketing and experience agency Rough Hill. They co-founded Rise Festival in Les 2 Alps and Running Wild, an event promotion organisation.
Lisa Simpson
(Chief Brand Officer & Co-Founder)They obtained a masters from Warwick University. They were a creative project manager at Rough Hill, and worked for Action Aid for over 4 years. They co-found Rise Festival and Easol.
Diversity, Equity & Inclusion at Easol
Lisa (Simpson)
- There is an open forum for you to have your say in what we do and how we do it. We empower our team to share their ideas!
- Employees of all backgrounds and physical abilities will be supported by us in every way possible to thrive.
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