Product Marketing Director, Alation
$175-230k
Enterprise data intelligence solutions
Job no longer available
Enterprise data intelligence solutions
501-1000 employees
Job no longer available
$175-230k
501-1000 employees
Company mission
To help businesses and institutions to get better value from their data, improving outreach and profit by combining human potential with modern data intelligence.
Role
Who you are
- 8+ years of experience in product marketing at a prior company in the data catalog, data governance, analytics, business intelligence, application middleware, data integration (ETL, wrangling), database, or metadata management market
- 5+ years of experience leading teams in product marketing
- An intense passion for writing, storytelling, and visual content development
- Proven ability to develop product positioning and messaging that differentiates a product in the market and drives sales results
- A portfolio of published content, in either online or traditional media, that you are willing to share with us
- Self-starting attitude, great communication skills, and attention to detail
- BA/BS degree required; MA or MBA is also a plus
What the job involves
- Reporting to the VP of Product Marketing, lead a team of product marketers driving the messaging and positioning of the Alation data intelligence platform and solutions
- Work closely with our product team to understand fully the Alation products and technology and be a strong voice in the product roadmap, reflecting customer preferences and industry trends
- Craft the value proposition for our products based on a deep understanding of market drivers and customer requirements
- Develop messaging for Alation-driven solutions in active data governance, AI & ML, cloud data migration, data quality, metadata management, and privacy, risk & compliance
- Lead the art and science of creating differentiated and crisp messaging that captures the core value proposition to our target audience, applied consistently throughout go-to-market communications and channels
- Collaborate with technology alliance partners and partner marketing on the positioning and messaging of Alation within the broader data ecosystem and reference architectures to deliver business outcomes for Global 2000 customers
- Be a thought leader in the industry with a track record of technology evangelism across speaking engagements, press and industry analysts, articles, blogs, and social media
- Be a prolific content creator for presentations, technical white papers, and sales enablement materials, leveraging your brilliant messaging skills
- Collaborate with competitive intelligence, analyst relations, partner marketing, revenue marketing, and corporate communications to catalyze broad GTM initiatives to generate awareness and demand for Alation products
- Deliver proven sales tools that enable our field sales and channel partner teams to initiate and progress opportunities with prospects and customers
Our take
While companies continue to gather huge volumes of data on customer behavior, efforts in leveraging said data are often hindered by data access and interpretation, which ultimately leads to incomplete datasets.
Alation is a machine learning powered data catalog. It pulls together all a company’s key data from popular sources like Oracle, Spark and Tableau, and presents it on its platform. This means that users can search for multiple strands of data on just one API. Its services include data governance, digital transformation, and data discovery.
With both the data catalog and data analytics market growing rapidly at a 25% annual growth rate, Alation finds itself in a very strong position having shown triple digit growth for four years running. The platform is used for diverse purposes by Pfizer, FinnAir, Pepsico, Salesforce, American Express and BMW.
It’s this range of applicability, from weather-induced flight delay prediction to rare disease identification, that has led to investments resulting in a valuation of $1.7B. Though it's not the only company of its ilk on the market, with the likes of Informatica, Aginity and Alteryx all competing, Alation’s rapid year-on-year growth, solid investment from the likes of Japanese data communications leader NTT DOCOMO and an elite customer base bodes well for the company's future.
Freddie
Company Specialist at Welcome to the Jungle
Insights
4% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Nov 2022
$123m
SERIES E
Jun 2021
$110m
SERIES D
Total funding: $315m
Company benefits
- Health insurance
- Dental insurance
- Vision insurance
- Life insurance
- Short-term disability
- Paid time off
- Paid holidays
- Personal sick days
- Parental leave
- Competitive Pay
- Company equity
- Performance bonus
- Flexible work hours
- Remote work opportunities
- Commuter benefits program
- 401(k)
Company HQ
Redwood Shores, Redwood City, CA
Leadership
Satyen Sangani
(Co-Founder & CEO)Having studied at Columbia, they worked at Morgan Stanley, Texas Pacific Group, and Andale, before an MSc at Oxford. They then worked as a VP at Oracle for over 9 years prior to co-founding Alation in July 2012.
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