Creative Director, Outside

• This role is ideal for a senior creative who thrives in lean, high-ownership environments—someone who pairs strong design craft with a data-informed mindset and a willingness to experiment
• 7+ years of experience in design and art direction, ideally in marketing of a digital-first consumer products or app-based experiences
• Success in leveraging AI tools for both operational gains and creative development
• Proven experience building scalable, multi-brand design systems
• Ability to concept and execute motion-first creative — including video, animation, and UGC-style content — optimized for modern performance channels (Meta, TikTok, YouTube, PMax, UAC)
• A hands-on portfolio demonstrating strong craft, thoughtful systems, and examples of creative informed by insight or testing
• Experience mentoring or managing creative team members, with the ability to provide clear feedback and elevate team output
• Comfort using data and experimentation to guide creative decisions, measure effectiveness, and refine ideas
• Proficiency with core design tools (Figma, Adobe Creative Suite, Canva)
• Strong verbal and visual communication skills, and the ability to collaborate across teams

Desirable

• Our Consumer Apps division — including Trailforks, Gaia GPS, and MapMyFitness — is looking for a Creative Director, a role that blends creative leadership with active, day-to-day design work
• You’ll collaborate closely with designers, product partners, and growth teams to bring our brands and products to life, refining creative based on what resonates with our community
• Help us create experiences that inspire people to live an active, healthy lifestyle and experience the great outdoors
• Champion a performance-focused, curiosity-driven creative culture where exploration, collaboration, and craft guide the work
• Shape and evolve the brand systems, visual language, and campaign creative that support our consumer apps, partnering with our Product Design team to ensure a unified look and feel across app surfaces, marketing channels, and digital experiences
• Balance hands-on design with thoughtful team leadership, providing clear feedback and direction while actively producing work
• Partner closely with product, growth marketing, editorial, and data to understand goals, identify opportunities, and ensure creative aligns with user needs and measurable outcomes
• Translate business and product goals into intuitive, user-centered design systems that support activation, retention, and overall growth
• Concept and execute digital-first creative across email, social, in-app surfaces, landing pages, onboarding flows, and other marketing and product touchpoints
• Present creative rationale with clarity and intention, helping teams understand how the work supports audience insight and business priorities
• Stay up to date on design trends, tools, and emerging technologies, including AI-enabled workflows that improve speed and creative exploration