Vice President of Product Design, Roofr
All-in-one sales platform for roofers
Be an early applicant
All-in-one sales platform for roofers
101-200 employees
Be an early applicant
101-200 employees
Company mission
To ensure every family has access to an affordable roof.
Role
Who you are
- 10+ years of experience in product design, with at least 3–5 years in leadership roles
- Experience leading B2B SaaS design teams, ideally in growth-stage startups
- Proven track record of success in a Product-Led Growth (PLG) environment
- Strong foundation in UX, interaction design, and product thinking
- Experience building and managing design and research teams from the ground up
- Ability to influence company-wide initiatives through storytelling and vision
- Strong cross-functional collaboration skills with Product, Engineering, and Marketing
- Comfort operating in ambiguity and fast-changing environments
- Experience working on self-serve user journeys and onboarding flows
What the job involves
- We’re looking for a Senior Director of Product Design to lead our growing Design and Research function
- You’ll be responsible for building, scaling, and nurturing a high-performing team of Product Designers and UX Researchers, while collaborating cross-functionally with Product, Growth, and Engineering to deliver seamless, user-first experiences
- This is a critical leadership role that will help shape our design culture and scale our product experience as we double down on our PLG strategy
- Define and drive Roofr’s design strategy, aligning user needs with business goals
- Partner closely with Product, Growth and Engineering to create intuitive, high-performing experiences that inspire trust and drive measurable results
- Lead and grow a multidisciplinary team of designers and researchers across multiple product lines
- Establish and evolve our design systems and processes to ensure quality and consistency at scale
- Embed research into the product development lifecycle to ensure we're solving the right problems
- Champion a customer-first, data-informed, and experimentation-led mindset
- Act as a voice of design and user experience at the executive level and board meetings
- Set team goals, drive performance, and support individual career growth and mentorship
- Hire, onboard, and develop world-class design and research talent
- Collaborate with GTM and brand teams to ensure product experiences align with our brand and messaging
- Foster a transparent and collaborative working environment, communicating the design vision and insights to stakeholders clearly and effectively
Our take
Roofing is one of those manual industries that’s been around forever, and can sometimes feel like it still exists in a completely pre-digital age. But Roofr’s on a mission to change that, with its software platform designed to modernize the industry.
One of its main selling points is that it offers roofers the ability to give instant estimates. It works with companies like Nearmap, whose low-altitude planes take high-resolution photos for mapping, and provides roofing companies with high-quality imagery of the roof to be able to give an estimate without a site visit - easier for the company and customer.
A few other start-ups are aiming to reinvent the roofing industry, with competitors like Roofer Pro and Acculynx offering similar aerial measurement technology. But roofing is a $40 billion-a-year industry, and Roofr is one of the leaders of its revolution and with substantial funding to its name, it's in a position to further strengthen its platform and continue to pave the way in the roofing landscape.
Steph
Company Specialist at Welcome to the Jungle
Insights
74% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Oct 2023
$23.5m
SERIES A
Sep 2022
$12m
SERIES A
Total funding: $43.8m
Company benefits
- 1st week of employment is mandatory PTO! Start your journey with Roofr by decompressing and recharging - we will see you in week 2!
- 1 Friday off per month (we call those our laundry days!)
- Company wide paid shutdown for the week between Christmas and New Years
- Flexible time off
- Medical, dental and vision insurance premiums for employees and their dependents
- Generous Parental Leave policy
- We host 2 retreats per year and great team building activities
- Ample learning and development opportunities to continue growing your career
- Home office setup stipend
- Remote first culture
- Weekly Friday paydays!
Company HQ
Union Square, San Francisco, CA
Leadership
Richy Nelson
(Co-Founder & CEO)Began their career as a Roofer, spending over 13 years at Guaranteed Roofing before becoming a Project Manager at Trudel and Sons Roofing.
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