Content Marketing Lead, Finmid
+ Equity
Financial services infrastructure provider
Posted today
Financial services infrastructure provider
21-100 employees
Posted today
+ Equity
21-100 employees
Company mission
To enable software companies to reimagine how their business customers access capital.
Role
Who you are
- 4+ years creating content for B2B audiences; fintech, SaaS, or financial services experience is a bonus
- A portfolio of short-form videos you personally shot and edited that performed — on LinkedIn, ideally, or TikTok/YouTube/Instagram
- Experience producing or ghostwriting for a founder or executive
- Sharp writing and storytelling in English: you make complex products simple without dumbing them down
- Comfort behind the camera and, when needed, in front of it
- A performance mindset: you track what works, form hypotheses, and iterate; CRM experience (e.g. HubSpot) is a plus
- Judgment for content in a regulated industry — you know when to loop in legal
- A shipping habit: you hold a cadence without being managed to it
- Based in Berlin or able to be here regularly — filming with the founders is a weekly part of the job
What the job involves
- Own finmid's top-of-funnel content strategy and calendar, with founder-led LinkedIn short-form video as the core channel
- Produce short videos end-to-end: ideate, script, shoot, edit, and publish — real content featuring real people, not polished corporate ads
- Act as producer and ghostwriter for our founders: extract insights, sharpen points of view, and write in their voice
- Turn customer and partner stories into content that shows how embedded financing drives economic growth for SMEs
- Repurpose everything into website content and assets our sales team uses in cold outreach: case studies, one-pagers, and video snippets
- Coordinate PR around the founders and our partnerships: own partnership announcements, pitch and book podcasts and articles, prep the appearances, and repurpose the output — and manage external agencies as we scale
- Collaborate with our designer, who owns finmid's brand, to keep everything you ship sharp and on-brand
- Connect content to revenue: wire attribution into our CRM and report what's actually driving pipeline
Our take
Founded in 2021, Finmid is a financial services infrastructure provider, built to support other businesses with their financial products and services. The company focuses on simplicity for its customers, building a variety of products that amount to one integration for each company.
The capabilities of Finmid's offering are broad. The infrastructure supports companies in building a host of solutions such as buy-now-pay-later and AR management, while the company also supplies invoice and trade financing products. On top of this, its capital offerings enable users to offer cash advances to their merchants.
Well-funded, Finmid has enjoyed a promising path of growth as it has built up the value it delivers. The latest investment, which saw the company exit stealth mode, will be used to drive growth and product innovation, allowing it to focus on expanding its core markets for a future of success.
Steph
Company Specialist at Welcome to the Jungle
Insights
37% employee growth in 12 months
Company
Funding (2 rounds)
Apr 2024
$26.4m
SERIES A
Feb 2022
$12.7m
EARLY VC
Total funding: $39.1m
Company benefits
- We see ourselves as “distributed first” but also have a beautiful office in Berlin where you can work
- We are flexible and cover whatever you need to be as productive as possible (e.g. MacOS, IntelliJ IDEA)
- Home office stipend
- 30 days time off
- Meaningful equity
- Open-minded and transparent culture that includes regular get-together meetings (e.g. All Hands, Brown Bag Lunch, Offsite)
Company HQ
Kreuzberg, Berlin, Germany
Leadership
Max Schertel
(Co-Founder)Prior to Finmid, they worked through several roles at N26 Group, most recently as Director of Business Operations.
Alexander Talkanitsa
(Co-Founder)Previously worked in Business Operations at N26 Group.
Salary benchmarks
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