Head of SEO & AEO, Asana
CA$175-205.7k
Salary is benchmarked based on Canadian rates and may vary depending on the location
More information about location
3 days a week in office
Work management platform
Be an early applicant
Work management platform
1001+ employees
Be an early applicant
CA$175-205.7k
Salary is benchmarked based on Canadian rates and may vary depending on the location
More information about location
3 days a week in office
1001+ employees
Company mission
To help humanity thrive by enabling the world's teams to work together effortlessly.
Role
Who you are
- Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making
- 10+ years in SEO with senior team leadership experience in B2B SaaS, including a proven track record of scaling organic into a major revenue-generating acquisition channel across global regions
- Demonstrated experience owning organic across both PLG and SLG motions, with accountability for trial starts, MQLs, and pipeline
- Hands-on experience building an AEO strategy, running experiments, establishing measurement, and driving results in AI answer engines
- Deep technical SEO fluency across site architecture, structured data/schema, Core Web Vitals, and international SEO, with credibility working alongside engineering teams
- Rigorous, data-driven operating style with experience building models, running experiments, making evidence-based prioritization calls, and applying SQL skills
- Proven team leadership experience hiring, coaching, and developing talent across multiple regions and time zones
- Executive presence with the ability to influence Product, Engineering, and Marketing leadership, representing the channel confidently to senior stakeholders
- At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If you're interested in this role and don't meet every listed requirement, we still encourage you to apply
What the job involves
- We’re looking for a data-driven Head of Global SEO/AEO to own our worldwide organic growth strategy and execution
- In this role, you will scale SEO and Answer Engine Optimization (AEO) into high-performing acquisition channels, driving results against business-critical metrics like trial starts, MQLs, and pipeline
- You will manage an in-house team alongside external agencies and contractors, pioneering our approach to AI-mediated discovery to win in the new AI-search era
- Set the global organic strategy and roadmap, owning SEO/AEO as growth channels feeding our PLG & SLG GTM motions, directly accountable for hitting trial starts (PLG) and MQLs/pipeline (SLG) targets
- Build the business case for investment in SEO/AEO, owning the channel forecast, budget, and reporting cadence for executive leadership
- Own and evolve our end-to-end AEO strategy by bringing proven frameworks, building measurement for brand visibility and citation in AI answer engines, and setting the standard for AI-mediated discovery
- Direct our SEO content roadmap and agent-led content strategies, recommending content that matches search/prompt intent, wins against competitors, and converts traffic
- Partner with Marketing Ops and Analytics to build attribution and measurement infrastructure tying organic activity directly to PLG and SLG conversion to prioritize roadmap decisions
- Lead technical SEO strategy (site architecture, structured data, Core Web Vitals, international/multi-region SEO) and direct content/link-building strategy
- Build, hire, and lead a high-performing SEO/AEO team, making critical resource decisions around agency partners and agent vs. human deployment
- Serve as the executive-facing SME on SEO/AEO, regularly presenting strategy, performance, and market shifts to senior leadership
Our take
Asana is a web and mobile application designed to help teams organize, track, and manage their work. Acting as a unified hub, it empowers teams to effortlessly generate projects, delegate responsibilities, set deadlines, and foster direct task-related communication, transcending the inefficiencies of traditional email-based coordination.
Despite facing competition from established players like SmartSheet in its market, Asana has navigated its path, bolstered by a successful Initial Public Offering in 2020 and a track record of startup triumphs. This strategic prowess has propelled Asana to amass a robust clientele exceeding 100,000 organizations, boasting notable entities such as Uber and Air France among its ranks.
Since its inception, Asana has undergone exponential growth, with its reach extending to offices sprawled across four continents worldwide. This expansion not only underscores its global footprint but also signifies its commitment to fostering diverse talent pools and catering to a broad spectrum of clients.
Steph
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jun 2020
$200m
CONVERTIBLE
Nov 2018
$50m
SERIES E
Total funding: $414.4m
Company benefits
- Benefits - From comprehensive health benefits including mental health programs and coaching to our in-house culinary program and supportive parental leave policies, our benefits are intentionally designed to ensure that you are energized, focused, and thriving
- Development: We know that growth isn’t always linear, so we’ll support you in achieving your personal and professional goals. You’ll have the opportunity to take on big responsibilities that impact our success as a company and challenge you in new and fulfilling ways.
- Career growth: Your growth at Asana centers on ownership, access, and choice. All employees can tap into resources that support their growth and their team’s growth in the way that works best for their unique needs.
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Dan Rogers
(CEO)Prior to joining Asana in 2025, Dan was the CEO of LaunchDarkly, a President at Rubrik, and the CMO at ServiceNow and Symantec.
Aziz Megji
(CFO)Aziz joined Asana in 2024 as the Head of Strategic Finance & IR, moving into the role of CFO in 2026. Previously, they worked at RingCentral as an SVP of Finance, at NVIDIA as a Senior Director of Corporate Development and at Hewlett Packard Enterprise as a VP of Corporate Development.
Arnab Bose
(CPO)Prior to joining Asana in 2025, Arnab spent 6 years at Okta, joining as an SVP of Product Management before moving into the role of CPO. They were also an Advisor at Codified and a VP of Product Management at Quip.
Prachi Gore
(CMO)Prior to joining Asana in 2025, Prachi spent nearly 6 years at Checkr as a VP then Senior VP of Marketing. They also spent nearly 4 years at Smart Recruiters as a VP of Demand Generation then Marketing.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 66 more jobs at Asana