Marketing Manager, Awin
$70-80k
Connecting businesses with customers around the world
Be an early applicant
Connecting businesses with customers around the world
1001+ employees
Be an early applicant
$70-80k
1001+ employees
Company mission
To empower advertisers and publishers of all sizes to grow their businesses online.
Role
Who you are
- Do you want to leverage your marketing expertise to redefine and grow how Awin is viewed as an affiliate marketing platform in North America?
- We're seeking a highly-motivated and results-oriented Marketing Manager to support all brand awareness and consideration activity for Awin in the US and Canada
- This role is perfect for you if you're a content marketing manager or public relations specialist with experience in a tech/SaaS organization, or a generalist marketer with a background in content, communications, or brand strategy
- We're not just looking for a Marketing Manager; we're looking for someone who shares our vision of doing things differently at Awin
- 6+ years relevant marketing experience at marketing manager level
- Experience nurturing prospects from first touch through to last through targeted marketing and communications based on needs
- Track record of combining creative ideas with data-driven content
- Excellent copywriting skills with the ability to adapt messaging to the reader
- Ability to report on all activity with precision and confidence
- Experience working with sales, client management, product and content creation
- Affiliate industry and network knowledge a bonus Personal skills:
- Someone who is dedicated, reliable and takes initiative
- Proven ability to manage complex projects, set timelines, delegate tasks, and track progress
- Strong understanding of multi-channel marketing techniques
- Proven ability to collaborate successfully with internal and external key stakeholders
- Creative thinker with a knack for crafting compelling marketing messages
- Excellent communication and presentation skills
- Remains calm under pressure and can manage multiple tasks at once
- Positive and adaptable approach to problem solving
What the job involves
- In this critical role, you will have a strong focus on increasing Awin’s brand presence and positioning in North America
- You’ll do this by executing integrated earned and paid media strategies that drive awareness, engagement, and conversions across key channels
- You will oversee the creation and execution of impactful social media campaigns, ensuring consistent messaging across platforms, and engaging with key subject matter experts and stakeholders to amplify Awin’s reach
- Additionally, you will be responsible for developing compelling content that resonates with our target audiences, positioning Awin as a thought leader in the affiliate marketing space, and driving both organic and paid traffic to our digital properties
- By aligning these efforts, you will help to solidify Awin’s presence as a market leader in North America
- You'll be a part of our dynamic international marketing team under the of our Marketing Americas Lead
- You’ll be collaborating closely with the global marketing team as well as client services, product, technology, sales and leadership members across the wider business
- We want you to challenge the status quo and introduce new, innovative ways to talk about our products in ways that truly benefit our customers
- Develop and execute earned and paid media strategies for North America, ensuring alignment with Awin US' business objectives and growth priorities. This includes setting timelines, managing resources, tracking progress, and adjusting strategies to optimize performance across channels
- Oversee social media campaigns across multiple platforms, ensuring messaging consistency, audience engagement, and amplification of Awin’s brand presence in the North American market
- Collaborate with the global communications and content teams to create compelling content that highlights Awin’s unique value propositions and positions the brand as a thought leader in affiliate marketing
- Manage relationships with subject matter experts and key stakeholders to increase brand visibility and enhance Awin’s reputation in the market
- Develop targeted communication strategies for paid media, ensuring messaging resonates with the audience and effectively drives brand awareness, leads, and conversions
- Monitor performance metrics for both earned and paid media campaigns, ensuring they meet or exceed expectations, and adjust strategies as needed to optimize ROI
- Create clear and impactful marketing collateral that supports campaigns, including social media content, blog posts, advertisements, and website copy
- Work cross-functionally with marketing, sales and client services teams to ensure marketing activities align with business goals and customer needs, crafting relevant messaging for various audience segments
- Maintain a deep understanding of Awin’s offerings, ensuring all content and campaigns accurately convey the benefits and features of our products in a customer-centric manner
- Track market trends and competitor activities to refine and improve marketing strategies, keeping Awin at the forefront of the affiliate marketing space in North America
Our take
Serving a global community of advertisers, agencies, and publishers, Awin provides its clients with tailored business insights, connecting companies with customers across the world by fostering trusted partnerships to drive sustainable growth.
The company’s global affiliate network is spread across 17 offices worldwide, with more than 250,000 contributing publishers and over 25,000 advertisers, and it has made strong partnerships with major companies including ShareASale and Sideqik. Its solutions generated 200 million sales for its advertisers in 2022.
The company has been focusing on boosting its network of agencies and is already turning the conversation toward the future of affiliate marketing (such as metaverse advertising). Awin has shown a high level of adaptability within the market and is well poised to see further substantial growth.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Jul 2014
$0.2m
SEED
Mar 2014
$2.5m
SEED
Total funding: $2.7m
Company benefits
- Private Health/Vision/Dental Insurance
- Up to 28 Days Annual Holiday
- 2 Paid Days Off/Year to Volunteer During Working Hours
- In-House Language Courses
- Subsidised Corporate Gym Membership
- Childcare Vouchers
- Cycle to Work Scheme
- Personal & Business Travel Insurance
- Medical, dental and optical insurance
- Season ticket loan
- Free fruit and sweets
Company HQ
Prenzlauer Berg, Berlin, Germany
Articles
Leadership
Adam Ross
(CEO, not founder)Was COO before becoming CEO at Awin. Former COO of Affiliate Window.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 11 more jobs at Awin