Content Writer, Propel
$75-82k
More information about location
Financial services and products for low-income Americans
Open for applications
Financial services and products for low-income Americans
101-200 employees
Open for applications
$75-82k
More information about location
101-200 employees
Company mission
To enable Americans with low income to improve their financial health.
Role
Who you are
- 2+ years writing or editing content for search, preferably in a full-time role
- Expertise with SEO best practices and tools like SEMRush or Ahrefs
- Proven track record of working independently and meeting deadlines
- Familiarity with a Content Management System (CMS) (Sanity, Contentful, Wordpress)
- Experience using project management tools like Airtable and Notion
- Experience using AI tools and an interest in finding new ways to use AI technology to improve the editorial workflow
Desirable
- Experience with or a proven interest in public benefits programs and policy
- Experience managing freelancers
- Ability to report out on performance metrics like traffic and rankings
What the job involves
- Propel is on a mission to build modern, respectful, and effective technology that helps low-income Americans improve their financial health
- All of our users deserve first-class experiences in their daily interactions with the social safety net and financial services, and too often, tech leaves this population behind
- We're a passionate team of 100 Propellers – all working towards a vision where all Americans can make it through every month with dignity and abundance
- We’re looking for a motivated Content Writer to join our marketing team in a full-time capacity, reporting into our Editorial Lead
- This role will write and update best-in-class content that helps readers understand benefits programs and has a positive impact on the lives of low-income Americans
- Write and edit 3-4 pages a week about benefits programs like SNAP, WIC, Medicaid, and Summer EBT, meeting the deadlines set on the team’s editorial calendar
- Make sure the content meets Propel’s standards for accuracy, voice, and clarity
- Understand and implement SEO best practices
- Report on content performance metrics
- Collaborate with internal and external policy experts to fact-check content
- Become a subject-matter expert around our core verticals
- Plan successful updates of existing pages to improve or maintain rankings
- Identify existing content gaps and pitch new page ideas
- Review and edit freelancers’ work as needed
- Partner with brand, acquisition and LCM to help repurpose content for different mediums and audiences
Our take
SNAP (Supplemental Nutrition Assistance Program) benefits are used by millions of Americans, but the scheme has long been hampered by a lack of innovation or digitization. Propel offers instant access to balances, plus local offers and discounts, and support in finding work. It also provides a free debit card that can be used for everyday shopping, bills, savings, and online transactions.
Formerly known as Food Stamps, SNAP benefits can be a hassle to use, with some recipients still having to make phone calls to gauge their budget. Propel's users can keep track of and manage their government-provided SNAP benefits from its mobile app, Providers, enabling low-income Americans to make use of this critical safety net more easily.
The Providers app has been used by upwards of 5 million of a potential roughly 40 million people who use SNAP benefits, showcasing both the current reach of the company and how much space it has in which to grow. With a presence in all 50 states, as well as some territories, Propel raised $50 million in 2022 which it is using to expand its debit card services, widening its reach to a growing customer base.
Steph
Company Specialist at Welcome to the Jungle
Insights
14% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Aug 2024
$3.5m
GRANT
Mar 2022
$50m
SERIES B
Total funding: $88m
Company benefits
- Remote-first: Team members work remotely across the US. We also have offices in Brooklyn, Salt Lake City, and San Francisco. We bring everyone together once or twice a year
- Generous benefits: We cover up to 99% of the premium for medical, dental, and vision. We also have 16-week parental leave, 20 vacation days, and 401k matching eligibility on day
Company HQ
Downtown Brooklyn, NY
Leadership
Jimmy Chen
(Founder & CEO)Having studied at Stanford, they worked for 2 years as a LinkedIn Associate Product Manager, before spending a further 2 in the same position at Facebook. They left to co-found Propel in May 2014.
Jeff Kaiser
(Co-Founder & COO)Graduated from Yale University with a B.A. in Political Science and Government. Before co-founding Propel, they were a Project Manager at Dalberg Global Development Advisors.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 6 more jobs at Propel