Content Writer, Propel

• 2+ years writing or editing content for search, preferably in a full-time role
• Expertise with SEO best practices and tools like SEMRush or Ahrefs
• Proven track record of working independently and meeting deadlines
• Familiarity with a Content Management System (CMS) (Sanity, Contentful, Wordpress)
• Experience using project management tools like Airtable and Notion
• Experience using AI tools and an interest in finding new ways to use AI technology to improve the editorial workflow

Desirable

• Propel is on a mission to build modern, respectful, and effective technology that helps low-income Americans improve their financial health
• All of our users deserve first-class experiences in their daily interactions with the social safety net and financial services, and too often, tech leaves this population behind
• We're a passionate team of 100 Propellers – all working towards a vision where all Americans can make it through every month with dignity and abundance
• We’re looking for a motivated Content Writer to join our marketing team in a full-time capacity, reporting into our Editorial Lead
• This role will write and update best-in-class content that helps readers understand benefits programs and has a positive impact on the lives of low-income Americans
• Write and edit 3-4 pages a week about benefits programs like SNAP, WIC, Medicaid, and Summer EBT, meeting the deadlines set on the team’s editorial calendar
• Make sure the content meets Propel’s standards for accuracy, voice, and clarity
• Understand and implement SEO best practices
• Report on content performance metrics
• Collaborate with internal and external policy experts to fact-check content
• Become a subject-matter expert around our core verticals
• Plan successful updates of existing pages to improve or maintain rankings
• Identify existing content gaps and pitch new page ideas
• Review and edit freelancers’ work as needed
• Partner with brand, acquisition and LCM to help repurpose content for different mediums and audiences