Demand Generation Director, AssetWatch
Equity options available
More information about location
Remote monitoring for proactive maintenance
Open for applications
Remote monitoring for proactive maintenance
101-200 employees
Open for applications
Equity options available
More information about location
101-200 employees
Company mission
To build the leading proactive maintenance platform for industrial organizations around the world.
Role
Who you are
- We’re looking for someone with a blended mix of creativity and analytical skills who can bring both together to propel our growth marketing strategy forward
- Minimum of 6-8 years of experience in growth marketing/ demand generation, with a proven track record of driving significant revenue growth
- Minimum 2-3 years in a leadership position, such as managing teams or spearheading strategic initiatives
- Ideal experience would include SaaS offerings targeted to manufacturing/industrial prospects
- Roll-up your sleeves mentality – willing to do what it takes to drive metrics
- Strong team management skills
- Proficiency in marketing automation tools, account-based marketing software, CRM, analytics platforms, and data analysis
- Excellent written and verbal communication skills
- Highly organized, with strong project management abilities
- Results-driven mindset with a passion for achieving measurable outcomes
What the job involves
- The Demand Generation Director will own and execute our demand generation and account-based marketing strategic roadmap to drive customer acquisition, logo expansion, and revenue growth
- This role requires a data-driven, results-oriented individual who can lead a high-performing team and work collaboratively with cross-functional teams to achieve business objectives
- This is a very hands-on role, both developing demand and ABM strategies while also creating, executing, and reporting on campaign tactics
- Reporting to the VP of Marketing, we’re looking for an experienced leader who has a demonstratable track record of driving revenue from marketing initiatives for startup SaaS companies
- Pipeline: You will grow and own top of funnel marketing metrics for acquiring new logos and expanding within existing customer logos, ensuring revenue conversion
- Demand Generation: Drive demand generation efforts across various channels, including digital advertising, email marketing, content marketing, SEO/SEM, social media, and more
- Account-Based Marketing: Accelerate new logo acquisition and facility expansion with personalized marketing content and campaigns, collaborating with sales to engage and close key accounts
- Campaign Management: Directly shape and optimize multi-channel campaigns aligned to key audiences at different stages of the funnel
- Budget Management: Develop and manage the demand marketing budget and metrics, allocating resources efficiently to achieve maximum results
- Customer-Obsessed: Invest in continuously learning about the customer, market, competition, and how our offerings solve their challenges over time
- Cross-functional Collaboration: Partner with and support sales leadership on sales-led activities, helping to increase conversion rates where possible. Partner with the BDR team to provide campaign enablement to generate and nurture leads
Our take
Across the manufacturing industry, lost production time equates to over $1 trillion of lost revenue each year. Much of this is due to foreseeable errors in machinery, many of which could have been fixed before they broke. AssetWatch, previously known as Nikola Labs, works with manufacturing companies to reduce unplanned downtime in their machinery and technology.
Focused on discovering machinery faults before it is too late, the company's wireless vibration sensors connect to a team of certified vibration experts who leverage machine learning to analyse the data. Hence, its prescriptive and predictive maintenance alerts signal potential faults before failure occurs, thus reducing potential downtime from these machinery faults.
With a wide range of solutions spanning software to IoT, AssetWatch appeals to everyone from factory managers to leadership teams - giving everyone a comprehensive overview of manufacturing health. The company has enjoyed significant funding and growth since its founding in 2014, and is planning to continue expanding and scaling up the business.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
Company
Funding (last 2 of 8 rounds)
May 2024
$38m
SERIES B
Jun 2022
$9m
SERIES A
Total funding: $75.7m
Company benefits
- Equity options
- Flexible work schedule
- Full benefits and 401K + 401K Match
- Opportunity to make a real impact every day
- Unlimited PTO
Company values
- PROFESSIONALISM
- INTEGRITY
- FLEXIBILITY
- SOLUTION ORIENTATED
- RELATIONSHIP FOCUSED
Company HQ
Westerville, OH
Articles
Leadership
Will Zell
(Executive Chairman)Previously CEO of AssetWatch. Currently Founding Partner of Ohio Angel Collective, Founder of Vessel, and is on the Advisory Board for IKOVE Venture Partners.
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