Director of Growth, Muck Rack
SEO & Web
$150-180k
In addition, this role is eligible for an annual bonus and equity
Public Relations software
Be an early applicant
Public Relations software
201-500 employees
Be an early applicant
$150-180k
In addition, this role is eligible for an annual bonus and equity
201-500 employees
Company mission
To transform the way companies engage with the media.
Role
Who you are
- 7–10+ years of experience in SEO, growth, or digital strategy roles, ideally in SaaS
- Proven track record of scaling organic traffic and driving meaningful business outcomes
- Deep expertise in technical SEO, content strategy, and website optimization
- Strong understanding of how websites function as growth products (UX, CRO, information architecture)
- Experience partnering cross-functionally with Product, Engineering, and Content teams
- Highly analytical, with the ability to translate data into insights and action
- Comfortable operating both strategically and hands-on in a fast-moving environment
- Experience with experimentation frameworks and A/B testing tools
- Familiarity with modern SEO & GEO tooling (e.g., GSC, Ahrefs, Screaming Frog, Profound, AirOps etc.)
- Proactively incorporate AI tools into day to day work to improve productively and accelerate delivery
What the job involves
- We’re looking for a confident and driven Director of Growth (SEO & Web) to own and scale Muck Rack’s organic acquisition and website as a primary growth engine
- As the Director of Growth (SEO & Web), you will lead our SEO strategy, website experience, and conversion optimization efforts, turning Muck Rack’s website into a high performing source of traffic, pipeline and revenue
- Own and evolve Muck Rack’s organic growth strategy, including SEO, GEO and website performance
- Lead SEO & GEO including on-page optimization, technical SEO, site architecture and generative engine optimization
- Partner closely with our content team to develop and scale high impact, search driven content
- Identify and execute programmatic and highly scalable SEO and GEO opportunities to accelerate our growth
- Own website strategy for muckrack.com, including information architecture, user journeys across the funnel, and landing pages
- Establish a robust experimentation roadmap across SEO and web, balancing quick wins with long-term bets
- Drive conversion rate optimization (CRO) through experimentation, AB testing and continuous iteration
- Collaborate with Product, Engineering and Design to improve site performance and UX
- Define and track key growth metrics (traffic, rankings, conversion rate, pipeline, revenue contribution, etc)
- Build and lead a high-performing team over time as the function scales
- How success will be measured in this role:
- Growth in organic traffic, SEO & GEO share of voice, and keyword rankings
- Increase in website conversion rates and pipeline generated from organic channels
- Measurable impact of SEO, GEO and web initiatives on revenue and customer acquisition
- Execution of a high-quality experimentation roadmap with clear learnings and iteration
- Improvements in site health, performance, and technical SEO benchmarks
- Ability to scale repeatable, compounding growth programs
Application process
- 30 minute interview with a member of our Talent Team
- A 1 hour zoom interview with the hiring manager
- Panel interviews with several team members, including a discussion of cross departmental coordination and typical IT work loads
- 30 minute executive interview
- 30 minute Bar Raiser
Our take
Muck Rack was founded in 2009 as a platform for businesses to connect with journalists. As of 2022, tens of thousands of journalists have profiles on Muck Rack that are available for companies such as Google, Pfizer, and Duolingo to browse and employ writers from.
The nature of journalism has evolved since Muck Rack’s founding, with social media and digital outlets taking away market share from printed publications. As the landscape changes, Muck Rack has expanded its services to include a Public Relations Management platform.
It’s moves like this, as well as their shift to a “distributed” business (hybrid or remote), that have sparked renewed investor confidence in Muck Rack. Though the company has been bootstrapped since its founding, Muck Rack received its first outside funding of $180 million in 2022, underscoring the importance investors place on their platform.
With this substantial funding, the future is bright for Muck Rack, as it continues to roll out updates and new features to its platform. Digital content can go viral in a matter of hours, and the creators are not always journalists, meaning Muck Rack must remain agile and quick to respond.
Steph
Company Specialist at Welcome to the Jungle
Insights
31% employee growth in 12 months
Company
Company benefits
- Fully distributed - Much Rack are committed to a permanent, fully remote environment, core to the way they do business.
- Geo-neutral compensation - Much Rack believe in equitable pay regardless of where you live.
- Time off - 4+ weeks off-the-grid vacation, sick and mental health days, and company holidays.
- Insurance - Health, vision, and dental coverage paid at 100% for individuals
- Retirement planning - MUck Rack contribute 3% of your annual salary to your 401k automatically.
- Paid parental leave - 8 weeks fully paid bonding for all parents + up to 8 weeks fully paid recovery from childbirth.
- Full WFH set up - Including monthly phone/internet reimbursement and coworking stipend.
- Learning & development - Take advantage of unlimited access to learning platforms and regular training opportunities.
- No meeting Fridays - Take control of your calendar, and make time for reflection and deep-focus tasks
Company HQ
Brickell, Miami, FL
Leadership
Gregory Galant
(Co-Founder & CEO)Currently CEO & Co-Founder of the Shorty Awards for social media. Previously CEO of RadioTail and Chairman of Halenet.
Lee Semel
(Co-Founder & CTO)Currently Co-Founder and Producer at the Shorty Awards. Previously Founder and CTO of Innofinity.
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