Senior Field Marketing Manager, Visier
6 Month Contract
The base pay range for this position is $100 - $150 / year (pro-rated for the 6 month contract)
People analytics & workforce planning software
Job no longer available
People analytics & workforce planning software
501-1000 employees
Job no longer available
The base pay range for this position is $100 - $150 / year (pro-rated for the 6 month contract)
501-1000 employees
Company mission
To reveal the human truth that helps businesses and employees win together through its cloud-based platform for HR and people analytics.
Role
Who you are
- This individual is a strategic thinker with extensive experience collaborating with enterprise and small-medium sales and cross-functional marketing teams
- The ideal candidate is a dynamic, self-driven creative thinker and a strong communicator adept at strategic planning, content creation, messaging, and tailoring marketing programs to reach specific personas, audiences, and regional segments
- Minimum 7-10 years of marketing experience with at least 3 years in B2B marketing, preferably in SaaS, application marketing, or enterprise software marketing to HR or other lines of business
- Minimum of 4 years experience in field marketing campaigns for a high-tech company
- You are an agile, self-starter, critical thinker and problem-solver who thrives in rapidly changing high-growth environments and can work under pressure to meet deadlines
- Experience crafting and executing simultaneous, complex marketing campaigns with a strong focus on regional events and advanced account-based marketing tactics
- Proficiency in marketing automation (Marketo), sales automation/CRM (Salesforce.com), and DemandBase (or similar)
- *BA/BS or equivalent University degree; an advanced degree is a plus
- Experience in a startup or emerging growth technology company delivering disruptive solutions to Fortune 2000 companies is an asset
- Ability to travel 25% of the time
- You roll up your sleeves
- You make it easy
- You are proud
- You never stop learning
- You play to win
What the job involves
- Reporting to the Director of Field Marketing, the Senior/ Field Marketing Manager will drive multichannel and full-funnel marketing strategy and implementation in the North America territory
- They will envision, pilot, execute, and measure closed-loop integrated account-based marketing (ABM) programs that create a sense of urgency for the buyer and deliver significant pipeline and revenue growth
- Defining, innovating, and leading the development of an omni-channel marketing plan, including budget requirements, goals, and KPIs to effectively achieve pipeline quantity, quality, velocity, win rates, and ROMI for the region
- Partnering with regional sales directors, account executives, and business development reps to define, evolve, and communicate strategic marketing plans as market dynamics evolve, ensuring alignment of goals, objectives, and strategies with regional account plans
- Taking accountability for making a business impact by planning and executing a variety of advanced account-based marketing programs that build new business pipeline and support deal velocity and progression. This may include online and offline campaigns, events, digital campaigns, customer stories, plays and playbooks, social selling, and personally hosting online and offline events, etc
- Planning and executing proprietary and third-party in-person and virtual events for the owned territory as well as digital campaigns to activate and progress business opportunities
- Collaborating cross-functionally with sales and marketing teams to identify market segments and develop strategic marketing programs that deliver success at each customer touchpoint and each stage of the buyer’s journey – and sharing best practices
- Forecasting and managing assigned budget, and selecting and managing external vendors and agencies
- Regularly monitoring and tracking performance of marketing activities and programs
- Analyzing, reporting, and presenting on campaign and KPI performance, regional success, deliverables, and programs
- Performing other duties as required
Our take
Gaining insights into workforces through people data is invaluable to businesses, allowing them to understand how to retain their hardest-working staff members, benchmark worker performance against competitors, and enable the growth of leaders within the organisation. While HR departments have access to some productivity tools that utilize people analytics, their fragmented and antiquated nature demands a more unified and future-proof solution.
Visier provides an all-in-one cloud-based people analytics platform for businesses, aiming to drive staff retention programs, maximize recruitment outcomes, arm leaders with workforce insights, and ultimately connect business outcomes to the people involved. The platform achieves this through a variety of integrative tools such as performance benchmarking, smart workforce questionnaires, data management automation, and people-powered insights.
Despite the fact that the company faces competition from other people-data solutions, Visier continues to stand out by this unified approach. The company has existing partnerships with EA, Uber, and NCI too, demonstrating success in improving leadership through people analytics, reducing labour costs, and increasing staff retention. In contrast to much of the broader tech sector, the company has grown consistently and accelerated its geographic expansion, a testament to its product's value to businesses.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-9% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jun 2021
$125m
SERIES E
Apr 2020
$45m
SERIES D
Total funding: $261.5m
Company HQ
Downtown Vancouver, Vancouver, BC
Leadership
Ryan Wong
(Co-Founder, CEO & President)Chief Architect & Director of Engineering for Crystal Decisions. Was also Vice President of Engineering for SAP from 2003 to 2008.
John Schwarz
(Co-Founder & Chairman of the Board)GM of Industry Solutions for IBM from 1974 to 2000. Was also President and COO of Symantec, and Business Objects CEO and Executive Board Member of SAP.
Share this job
View 3 more jobs at Visier