Lead Product Adoption Strategist, Reddit

• 7+ years of experience in digital advertising, sales, marketing strategy, operations, or relevant industries
• Industry Experience: A strong background in product adoption, account management, Go-to-market strategy, and sales strategy within the digital advertising industry
• Ads Experience: A strong understanding of lower funnel performance ad solutions, including Signals, automation, ads measurement, and optimizations
• Cross-Functional Collaboration: Proven ability to work effectively with partner teams, leveraging cross-functional expertise to drive program success
• Proficient in Google Suite and Salesforce

Desirable

• We're assembling a collaborative team of individuals to drive Reddit Ads product adoption within our Global Sales organization and with advertisers
• The Product Adoption team's mission is to accelerate and scale the adoption of priority products and features to drive advertiser success and revenue growth
• Product Adoption Strategists are Reddit ads product evangelists and experts
• We are looking for our next team member who can help us to innovate and scale across our major programs
• In this role, you will be responsible for scaling ads product adoption across North American Mid-Market advertisers
• You will partner with Sales to pitch, onboard, activate, and grow advertisers on our most critical product solutions and activate high-priority business opportunities, building global ads product adoption programs for advertisers and agencies
• Your close partners include Sales, PMM, Product, Strategy & Ops, Enablement, and other PA team members
• You will drive the activation of the most relevant ad products to meet our customers' performance goals
• You will need to enable and equip Sales with the right knowledge, training, collateral, market insights, and tools needed to drive customer success
• You will work directly with advertisers to pitch, onboard, and activate across a variety of our product solutions
• And you will need to advocate for the needs, opportunities, and gaps that Reddit advertisers experience with Reddit's PMM and Product teams
• Innovative Environment: Be part of a newly reimagined team at one of the most dynamic platforms worldwide, contributing to groundbreaking strategies that drive growth
• Career Advancement: Significant opportunities for career development and mobility as you help shape the future of product adoption at Reddit
• Collaborative Culture: Join a group of thoughtful, smart, and adaptable individuals who value collaboration and support each other's growth
• Drive Growth: Lead efforts to scale the adoption of Reddit's lower funnel ads products, increasing advertiser engagement and performance revenue
• Scaled Program Development: Develop and manage programs to support product adoption across Mid-Market (MM) advertisers and sales teams in North America
• Vertical Insights: Identify critical insights, themes across your managed verticals and synthesize them into actionable recommendations for Sales, PMM, and PM
• Client Engagement: Work with top opportunity advertisers to activate and grow strategic product opportunities
• Collaborate Cross-Functionally: Partner closely with Sales, Product Marketing Management (PMM), Revenue Strategy & Analytics (RSA), and Product teams to ensure seamless knowledge transfer and alignment of strategic goals
• Sales Enablement: Equip sales teams with the necessary knowledge, training, collateral, and market insights to effectively position and implement Reddit's ad products
• Feedback Loop: Advocate for advertiser needs and identify opportunities and gaps, providing feedback to PMM and Product teams to inform ongoing product development
• Reporting and Measurement: Understand progress to goal and identify/execute steps to accelerate outcomes. Leverage automation tools to build reporting outputs and consistent reporting cadence to Sales leadership