Senior Marketing Director, VideoAmp

• We're seeking a performance-driven marketing leader who thrives at the intersection of analytics, operations, and execution
• 8-10 years of marketing experience with at least 4 years in performance marketing, marketing operations, or growth marketing roles
• Deep expertise in marketing analytics and data-driven decision making—you're equally comfortable in Excel, and marketing dashboards
• Strong technical proficiency with CRM systems (Salesforce required), marketing automation platforms, and analytics tools (Google Analytics, etc.)
• Proven track record of implementing and optimizing MarTech stacks at B2B companies
• Experience establishing measurement frameworks and tracking ROI across diverse marketing channels
• Demonstrated ability to translate complex data into clear insights and recommendations
• Strong operational mindset with experience building processes and workflows that scale
• Excellent project management skills with ability to manage multiple workstreams simultaneously
• B2B technology or SaaS experience required

Desirable

• This role is the engine of our marketing function—combining technical marketing expertise with strategic leadership, requiring someone who can both architect our marketing technology stack and drive measurable revenue impact
• You'll be the bridge between strategy and execution, ensuring every marketing dollar is tracked, optimized, and aligned to business outcomes
• Design, execute, and optimize email marketing strategy to drive engagement, nurture leads, and convert opportunities
• Manage marketing's use of CRM, including lead scoring, segmentation, campaign tracking, and MQL generation to ensure seamless handoff to Sales
• Coordinate with Product Marketing on product launches and go-to-market email campaigns
• Partner with Revenue Operations and Sales teams to ensure accurate attribution and lead tracking
• Lead and optimize VideoAmp's MarTech stack including marketing automation, analytics, and content management systems
• Oversee website strategy, management, and optimization to drive conversions and support the customer journey
• Implement and maintain tracking infrastructure, attribution models, and data integrations across all marketing systems
• Build efficient operational processes and workflows to enhance scalability and productivity across the marketing organization
• Establish and maintain comprehensive ROI tracking across all marketing channels including events, email campaigns, webinars, sponsorships, press coverage, and digital advertising
• Build reporting systems and dashboards that provide actionable insights into marketing performance, attribution, and funnel metrics
• Continuously analyze campaign performance and optimize marketing spend allocation based on data
• Partner with Revenue Operations and Sales teams to ensure accurate lead tracking and alignment on funnel metrics from MQL through closed-won
• Partner with Product Marketing to develop compelling client case studies and testimonials that showcase VideoAmp's value proposition
• Develop and execute webinar strategy, from topic ideation to promotion to post-event follow-up, tracking all MQLs
• Oversee data-driven thought leadership content including reports, blog posts, and social content that positions the brand as an industry authority