For businesses of all sizes, measuring traffic can be a critical component in understanding their audiences. Placer provides valuable insight into audiences and competition, by generating traffic analytics that enable companies to discover new business opportunities.
Placer provides accurate foot traffic counts and dwell time, with a range of filtering options that help companies better understand demographics. It also supplies data to help companies deduce how promotions, holidays, seasonality, and events impact business.
In 2022, Placer reached a valuation of $1 billion, and has continued to raise funding in the years since. Though it faces its share of competition, the company's array of insights and expertise has set it apart in the market and enabled it to secure a leading position.
Kirsty
Company Specialist at Welcome to the Jungle