Product Strategist, Live Nation
$80-90k
+ Stock Program
More information about location
Entertainment events promoter and producer
Job no longer available
Entertainment events promoter and producer
1001+ employees
Job no longer available
$80-90k
+ Stock Program
More information about location
1001+ employees
Company mission
Live Nation's mission is to help live music fans more easily and quickly find concert tickets and information about their favourite artists and venues.
Role
Who you are
- Passionate and driven, with an entrepreneurial spirit. Resourceful, innovative, forward-thinking, and collaborative. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you, please read on!
- We are looking for a creative, curious, and motivated Product Strategist to join our growing team as we build the next generation ticket merchandising platform sitting at the intersection of live events, fan data, digital media, and performance marketing
- If you relish a challenge and are solution oriented; if you thrive in a fast-paced, start-up style environment but with the support structure and funding of a large company; if you have a love for live events and technology, we look forward to meeting you
- 2+ years of product management experience with a strong track record of launching successful digital products
- Bachelor's degree in Business, Marketing, Computer Science, or related field. MBA or equivalent experience is a plus
- Experience in using JIRA, Confluence, and other product management and delivery tools
- Knowledge of, or certification in, agile software development practices and experience
- Proven experience in leading cross-functional teams and managing the end-to-end product development lifecycle
- Excellent communication, time management and collaboration skills
- Experience working in e-commerce or retail industries is a plus
- Demonstrate experience in solving business needs and converting requirements into clear, coherent specifications using user stories, acceptance criteria, and other supporting documentation
- Ability to juggle and prioritize multiple projects simultaneously in a fast-paced environment
- A deep product-focused mindset, with a desire to understand your customers and what will make their use of your output easier and more efficient
- Curious by nature, enjoy looking into problems around your core tasks, experimenting with potential solutions
What the job involves
- As a Product Strategist, you will play a crucial role in shaping and executing our product - Promoted Ads - a new digital advertising offering for event marketers
- This role will report into the Director of Product and work on a variety of projects related to the product
- You will collaborate with cross-functional teams including design, engineering, client marketing, and business development to drive the entire product lifecycle - from concept to launch
- Your insights and passion will be critical in delivering unforgettable experiences that resonate with our audiences and drive our business forward
- Be a key player in expanding Ticketmaster’s leadership position in e-commerce
- Product Strategy: Help manage the entire product life cycle - influencing product strategy and direction; defining and prioritizing product requirements, features and functionality; contribute to product roadmaps
- Requirements Definition: Help manage feature development and product rollout including development of specs and acceptance criteria for user stories
- Development Oversight: Be responsible for the daily planning of software development in an agile environment, ensuring the development team consistently has a groomed backlog of priority tickets to build
- Data-Driven Decision-Making: Utilize data and analytics to measure product performance, gather insights, and make informed decisions to optimize the product
- Stakeholder Management: Collaborate with internal and external stakeholders to ensure alignment and successful execution of product initiatives
- Testing and Quality Assurance: Define testing strategies and work with QA teams to ensure the product meets quality standards before release
Our take
Live Nation is the world's leading live entertainment company, sitting at the top of the market in live events and ticketing. Formed in 2009, it is a major international company, with key business segments made up of concerts, ticketing, and sponsorship and advertising.
Despite its dominant position in the market, the company saw an 84% drop in revenue during 2020 and the closure of live events. Since then, however, demand has been stronger than ever for their ticket sales. This is a reflection that live events remain a clear priority for consumers and has been further reflected in Live Nation's acquisitions of companies - like Goodlive - that complement and bolster Live Nation's portfolio.
In addition to live events, a key area to watch for Live Nation will be the rise of online concert streaming, like that undertaken by competitors such as Driift. Major festivals such as Glastonbury have trialled online concerts with mixed reviews. If it proves successful, this could be a major new section of the entertainment market and a big potential part of Live Nation's future ventures.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Unlimited paid time off policy
- Work from home opportunities
- HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
- YOURSELF: Paid time off policy including holidays, sick time and day off for your birthday, free concert tickets
- WEALTH: 401(k) program with company match, Stock Program Reimbursement
- FAMILY: New parent programs & support including caregiver leave and baby bonus, infertility support
- CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
- OTHERS: Volunteer time off, crowdfunding network
Company values
- Live for artists - Artists are the heart of what we do and we have deep reverence and respect for their creativity. We believe live music is vital to art and culture which is why in 2019, we paid artists more than $6 billion, making Live Nation by far the largest financial supporter of musicians. Beyond global touring deals and festival performances, our Artist Nation group offers services such as management, business marketing and consulting to artists across all genres
- Live for decentralisation - We don’t believe in bureaucracy and we don’t mandate synergy. We keep our corporate teams small, because we trust that our decentralized divisions know how to make the best decisions for their businesses in real time
- Live for ideas - Part of working in a creative industry is imagining what could be and exploring the possibilities. We encourage everyone at Live Nation to dream big and email our CEO with ideas to move our business forward
- Live for entrepreneurship - Employees who thrive here are self-starters who are experts at what they do. While we give a tremendous amount of independence to our employees, we are also precise and exacting about performance. There is no hiding behind process here. You are evaluated on your results and concrete contributions to our business
- Live for focus - We have a long “To Do” list but an even longer “Not To Do” list. As the demand for live events continues to grow across the globe, we have to stay focused on our core mission of connecting artists with their fans for those magical hours of live music
- Live for talent - We believe talent comes from any place or background. This is not a place for elitists. We hire people for who they are – hard workers who deliver results and are passionate about what they do
Company HQ
Barbican, London, UK
Articles
Leadership
Michael Rapino
(President and CEO, not founder)They worked for 10 years in various marketing and entertainment capacities at Labatt’s Breweries of Canada. They held several roles at Clear Channel Communications, including President and CEO of Global Music. They were named CEO and President of Live Nation in 2005.
People progressing
Joined as a Financial Accounting Manager in 2017, promoted to Director and then VP of Financial Accounting.
Joined as Executive VP Marketing in 2012, promoted to Senior VP & Head of Marketing after 2 years.
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