Creative Marketing Lead, Next Insurance
$117-178k
Online-based insurance broker for SMBs
Be an early applicant
Online-based insurance broker for SMBs
501-1000 employees
Be an early applicant
$117-178k
501-1000 employees
Company mission
To build a simplified digital insurance experience that better serves small businesses.
Role
Who you are
- We’re looking for a creative leader who has passion for digital advertising trends, social media and content, and advanced skills in managing vendors and analyzing performance to deliver industry-leading marketing assets
- This role requires an eagerness to experiment with emerging tools and trends to drive growth & reports to NEXT’s Head of Content & Community
- 5+ years of experience in a relevant position at an advertising agency, ad tech agency, creative studio, production company or leading brand serving small businesses
- Experience running the full production process from pre-production through post-production
- Experience in creative for performance (not only brand creative) - a must
- Experience in editing with adobe premiere cc, and/or knowledge in after effects and photoshop - an advantage
- Hands-on campaign management - an advantage
- Social media savviness
- An established network of creative professionals/agencies we can collaborate with on future projects
- Analytical and experienced in using performance data to inform creative decisions
- Detail-oriented, goal-oriented and results-driven
- Excellent at prioritizing based on impact and managing projects end-to-end
- Excited about the latest trends in advertising and social media
What the job involves
- The creative lead is responsible for creating and executing NEXT’s strategy for best-in-class performance creatives that convert prospects into customers
- This full-stack creative role spans strategy and hands-on execution with our network of creatives and agency partners
- You’ll work across Meta, YouTube, TikTok, Google Display Network and connected TV in, partnering closely with our media buyers to continuously create, produce, test, and iterate digital ad creative
- Leverage learnings from past digital campaigns to optimize creative approaches and iterate rapidly
- Analyze competitor ad strategies and identify gaps and opportunities in the current landscape
- Integrate the latest content marketing trends, such as AI video creation, short-form content virality and platform-specific storytelling techniques into the ad creative roadmap
- Advocate for performance-informed creativity, ensuring every concept is rooted in achieving business outcomes
- Partner with media and analytics teams to translate campaign data into actionable creative insights
- Experiment with new ad formats, technologies and production styles to keep creative fresh and effective
- Contribute to the evolution of NEXT’s creative tone and visual language in the context of paid media
- Create marketing assets to support digital ad campaigns (display, youtube, meta, tiktok, ctv) using outsourced vendors
- Manage the end-to-end process of working with influencers, editors and other contributors, including creating briefs, pre-production, editing and final approval
- Manage agency and contractor relationships
- Ensure a comprehensive visual experience across all digital ad platforms
- Monitor creative performance and constantly iterate to improve KPIs
- Collaborate with media team to meet and exceed KPIs
- Work collaboratively with stakeholders across the marketing team and company
Our take
Next Insurance serves small businesses by making it much simpler to take out an insurance policy without the headache associated with many providers. To begin trading any business needs to have some sort of insurance policy in place, traditional offerings can take weeks, often requiring tedious paperwork.
Next Insurance has opted to use AI, machine learning and transparent language to make the process much simpler, it can take just five to ten minutes for customers to obtain a package that suits them.
While Next Insurance is facing established insurance companies such as Hiscox and State Farm, its partnership with Amazon Business Prime to insure its members in a move to target traditionally underserved insurance customers and more recently with LegalZoom, to simplify the insurance process, as well as its nearly half a million customers has the company well set to remain major player in the space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-7% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Nov 2023
$265m
SERIES G
Mar 2021
$250m
SERIES E
Total funding: $1.1bn
Company benefits
- Medical insurance
- Vision insurance
- Dental insurance
- 401(k)
- Paid maternity leave
- Paid paternity leave
Company HQ
Palo Alto, CA
Leadership
Alon Huri
(Co-founder)They spent 4 years as a System Architect before Software roles at Mercury, HP, and Check. They co-founded Next Insurance in March 2016 with Guy and Nissim.
Guy Goldstein
(CEO & Co-founder)After 7 years in the Israeli Air Force, they worked at Mercury Interactive for almost 8 years, as well as roles at HP and Check, which they co-founded in 2007. Left this role at Intuit in July 2015 to co-found Next Insurance 6 months later.
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